CRM IS A DANGEROUS GAME
2010/04/21 Leave a comment
CRM sales prospecting is a dangerous game that takes time, effort in markets that moves fast, too fast. In the ‘sales funnel’ below the two horizontal lines are the ‘sweet’ spot that represent the time needed to move from initial inquiry or engagement with a prospect to qualification of an opportunity. This is how we ‘squeeze’ time with SpeedSynch.
HOW IT’S DONE
- Synchronize content, message and perspective, to fit customers at the top of the funnel.
- Use SpeedSynch to understand the Customer behaviours and the content they need.
- Deliver value propositions, proposals, best practices and success stories from Customer perspectives.
- Pay attention to changes in Customer perspectives or behaviours and re-synchronize content
- Create new content from Customer perspectives for Social Media, Web sites, marketing and media campaigns.
Reducing this time from the initial engagement to opportunity qualification provides you:
- faster sales
- less risk
- less costs
Ask us about ‘squeezing’ the CRM sales funnel or how to synchronize content and align products to customers.