Micro Sites, Internet Marketing Software and SEO
2010/07/23 1 Comment
REALTIME INTERNET MARKETERS
There are as many ideas about SEO as there are leaves on trees though the one that stands out in my experience is the one page web site or micro sites that have been created by innovators who stand between internet buyers and Amazon. Nothing is harder on the internet than adding realtime value faster than Amazon or Google or both and these innovators do this brilliantly with micro sites.
HOW TO FIND EFFECTIVE INTERNET MARKETING MICRO SITES
- Go to the Amazon home page and you will see products that are ‘hot’.
- Pick one or two of the top selling products.
- Enter the product names inside “quotes” into Google or BING
- Look for URLs on the Google or BING SERP and you will find at the top or in the top 3 a brilliant example of a Micro site.
CAN I BUILD A MICRO SITE?
Yes you can with internet software like WordPress or custom templates provided as options to SpeedSynch.
SEO and MICRO SITES
Is it possible to get ranked well with a site that is new or doesn’t have as many pages as the ‘monster’ sites? YES…look at this:
Click on chart and either click again in the separate browser window or enlarge the window manually to see the details of how a smaller site competes against the ‘monsters’ on the single keyword ‘internet’. This is a clear illustration that link quality trumps quantity especially when you understand how your site visitors ask their questions and what answers are important to them.
Google or BING can help you understand how people are asking questions and proactively adjust your content and links.
We explore this further @speedsynch and LinkedIN where we describe how to evaluate Internet marketing software to maximize your ROI and ensure that it is suitable to help your customers find your products and give them the right action options to get the value they need with your products.