Wired Exclusive, Google and Web Monitoring

Wired‘s recent exclusive article on new CIA investment in Web Monitoring and Google and while it is a short but interesting read. 

 WEB MONITORING FUTURES

The military funded the internet and eventually the technology was releases to benefit citizens which lead me to speculate about how corporations would apply the web monitoring technology and ask whether the public sector may already be more advanced.

 Radian6, Social Radar and other commercial products are adequate for monitoring social media and perhaps the best are still to be found in the laboratories of entrepreneurs or plain hobbyists.  The old school competitive analysis vendors also have a stake in the internet monitoring game and the concept of mutually assured destruction where the fear of competition entices some CEO’s to buy internet monitoring software as an insurance policy.

MONITORING SECRETS

Monitoring the internet is valuable if and when the analysis is act on and this in my experience is rare.  Look at your competitive analysis or monitoring software and do a simple calculation. 

Divide the number of words in the reports by the number of words in the database that the system stores.  Then multiply that number by the cost of buying the software, operating the processes that the software demands and the related infrastructure costs.

My guess is that your result is, more or less, $0 or probably close to the value delivered by the exercise, but there is hope!

PROFIT, MONITORING AND INTERNET MARKETING

Monitoring is good when there is a plan and the budget to move forward and get a job done and internet marketing is one very profitable opportunity that benefits from the right kind of web monitoring and here is how it might work.

  1. Monitor extensively to identify web content with ‘buzz’–like the Wired post above.
  2. Map keyword phrases in content to create a unique blog post–like this one.
  3. Create links and backlinks to web or social media sites–SpeedSynch blogs or on Twitter

BACKLINKS, RANK AND PROFIT

The backlinks in this post were created by exploit the keyword phrases of the original Wired article as mapped by our SpeedSynch internet marketing software so as to show how Social Media blog posts have been able to overwhelm corporate search engine spiders and the visibility provides significant profit potential.  Here is the SpeedSynch keyword theme map…

Wired Exclusive on CIA Google and Future of Web Monitoring

Web Monitoring benefits Corporations more than Government

SOCIAL MEDIA, M&A AND ADOBE

Adobe’s recent acquisition of DAY Software provides corporations the ability to enhance the miniscule amounts of corporate content on internet sites to counter social media blogs and backlinks that currently overwhelm corporate search engine spiders.

INTERNET MONITORING AND INTERNET MARKETING SOFTWARE

A couple of years ago search engines were starting to be influenced by vast amounts of user generated content and people building backlinks which motivate people to build more content faster when they realized that a few hundred posts could make you a star or a lot of money.  The Faceboook, Twitter and LinkedIN really took off.

Th Social Media sites now generate more content than can be understood by search engines and for those who are looking for the next tool in internet marketing, tightly integrated micro sites is a blogger innovation that you must learn about.

People influence search engines by using keyword themes in blogs and product content to shape blog posts to boost page rank, the quality of links and backlinks and connect multiple blog posts for search engine visibility.

Web monitoring is good when you have a plan and the ability to boost your visibility to search engines and survive and profit from the upcoming corporate content deluge as global content generation factories come on-line are very good reasons to monitor.

Cheers,

Nick Trendov

www.speedsynch.com

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2 Responses to Wired Exclusive, Google and Web Monitoring

  1. Ramy Ghaly says:

    Social Media is big, but are there semantic tools to monitor them?

    Social media influences:

    Not too long ago a series of reputation disasters aided and abetted by social media have seriously affected Tiger Woods, Toyota, Lebron James, Mel Gibson, BP, and assorted other businesses, entertainment figures and politicians. The noise level woke some people up. Needless to say, Google’s recent purchase of MetaWeb, and the booming business of “Social Business Software” are indicators that monitoring social media is a growing trend with business opportunities to meet the thrust of semantic tools to be put in hands of enterprises that enable them to monitor their brands, reputation, and other influences. It is estimated that text analytical industry to be growing by 25% Y-O-Y based on an estimate made by Seth Grimes, Text Analytics Conference Chair, in an article http://www.b-eye-network.com/channels/1394/view/12638 .

    Semantic Tool that works.

    Ctrl is a library with an API that can be used to extract metadata (key topics, and entities) of any textual document, to generate a document summary, and to index and retrieve documents by topics as opposed to key words.

    Ctrl can be used in several domains for different purposes (besides the obvious application in search). For instance, in the news industry Ctrl provides a tool to automatically generate the ‘story highlights’, categorize and index any article based on its topics, and recommend related stories. This in turn helps both internal and external (users) in the retrieval of related documents for any required topic; it further allows automatic data push (could be in the form of RSS Feeds) for user‐selected topics.

    In this context, Ctrl can be used in effective targeted marketing since users are retrieving highly relevant information that exactly matches their topics of interest. Ctrl can also be the new standard in the business intelligence industry for intelligent topic‐based enterprise search. Its ability to provide relevant documents based on topics is a daily need in large corporations. The various solutions that are currently employed in the industry are quite costly and are time‐ and error-prone since they rely on expert topic (or meta‐data) engineering for effective performance. In the Intelligence community, Ctrl means cutting time and cost that is being spent on processing a huge number of documents ‘manually’ searching for relevant information about specific topics, since the identification of topics (and more importantly, the identification of the key topics) is the most important differentiator between Ctrl and existing systems. Other applications can be developed around Ctrl’s API functionality to service several other fields especially when integrated with existing software (e.g., database systems, desktop and document management tools, etc.)

    Taking another example similar to the subject with hand, Ctrl process and analyze concepts, not words, and this includes names of things (people, countries, organizations, products, etc.). Thus, from words they try to infer the most likely meaning in context by a process known as Word Sense Disambiguation (WSD), which is an essential part of the semantic analysis process.

    The accuracy of Ctrl’s WSD algorithm in inferring the most likely meaning of a word in some context is above 80%, and, as far as we know, this accuracy rate is by far much higher than any WSD results that have been reported in the computational linguistics research.

    Ctrl give words meanings, including names of things. To do so basic reference resolution and entity identification has to be performed. Names of people, organizations, movies, etc. are not therefore just words and phrases, but are full-fledged concepts that can be related to and matched with other concepts and topics. Thus, while the sentence “popularity of former NY Yankees slugger Babe Ruth” is not at all related to “Dr. Ruth popularity in NY”, there is clearly some semantic relation between “US President Barak Obama” and “German Chancellor Angela Merkel” (due, among other things, to the semantic relationship between ‘Barak Obama’ and ‘Chancellor’, for example). Read more: http://ctrl.pragma-tech.com

    Now you can try it yourself! If you would like to receive an invitation to test ctrl online, please visit this link below:
    http://ctrl.pragma-tech.com/DemosInvitation.aspx

    • scenario2 says:

      Ramy, our SpeedSynch Internet Marketing software platform is specifically designed to deconstruct content and provide the raw materials for Comeptitive Analysis, keyword phrase analysis, blog, link and backlink construction focused to raising search engine rank and providing ease of navigation for search engine spiders and people that visit web and social media sites alike.

      We have taken off the shelf ‘technology’ and added our own IP which includes the application of keyword themes or phrases to describe customer behaviours our interfaces are faster, better and cooler than the old school technology from either the corporate world or academia and we use what everybody knows, Excel.

      Thank you for the invitation and I will have a close look at your company and products.

      Cheers,
      Nick
      http://www.speedsynch.com

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