Wired Exclusive, Google and Web Monitoring
2010/07/30 2 Comments
Wired‘s recent exclusive article on new CIA investment in Web Monitoring and Google and while it is a short but interesting read.
WEB MONITORING FUTURES
The military funded the internet and eventually the technology was releases to benefit citizens which lead me to speculate about how corporations would apply the web monitoring technology and ask whether the public sector may already be more advanced.
Radian6, Social Radar and other commercial products are adequate for monitoring social media and perhaps the best are still to be found in the laboratories of entrepreneurs or plain hobbyists. The old school competitive analysis vendors also have a stake in the internet monitoring game and the concept of mutually assured destruction where the fear of competition entices some CEO’s to buy internet monitoring software as an insurance policy.
Monitoring the internet is valuable if and when the analysis is act on and this in my experience is rare. Look at your competitive analysis or monitoring software and do a simple calculation.
Divide the number of words in the reports by the number of words in the database that the system stores. Then multiply that number by the cost of buying the software, operating the processes that the software demands and the related infrastructure costs.
My guess is that your result is, more or less, $0 or probably close to the value delivered by the exercise, but there is hope!
PROFIT, MONITORING AND INTERNET MARKETING
Monitoring is good when there is a plan and the budget to move forward and get a job done and internet marketing is one very profitable opportunity that benefits from the right kind of web monitoring and here is how it might work.
- Monitor extensively to identify web content with ‘buzz’–like the Wired post above.
- Map keyword phrases in content to create a unique blog post–like this one.
- Create links and backlinks to web or social media sites–SpeedSynch blogs or on Twitter
BACKLINKS, RANK AND PROFIT
The backlinks in this post were created by exploit the keyword phrases of the original Wired article as mapped by our SpeedSynch internet marketing software so as to show how Social Media blog posts have been able to overwhelm corporate search engine spiders and the visibility provides significant profit potential. Here is the SpeedSynch keyword theme map…
SOCIAL MEDIA, M&A AND ADOBE
Adobe’s recent acquisition of DAY Software provides corporations the ability to enhance the miniscule amounts of corporate content on internet sites to counter social media blogs and backlinks that currently overwhelm corporate search engine spiders.
INTERNET MONITORING AND INTERNET MARKETING SOFTWARE
A couple of years ago search engines were starting to be influenced by vast amounts of user generated content and people building backlinks which motivate people to build more content faster when they realized that a few hundred posts could make you a star or a lot of money. The Faceboook, Twitter and LinkedIN really took off.
Th Social Media sites now generate more content than can be understood by search engines and for those who are looking for the next tool in internet marketing, tightly integrated micro sites is a blogger innovation that you must learn about.
People influence search engines by using keyword themes in blogs and product content to shape blog posts to boost page rank, the quality of links and backlinks and connect multiple blog posts for search engine visibility.
Web monitoring is good when you have a plan and the ability to boost your visibility to search engines and survive and profit from the upcoming corporate content deluge as global content generation factories come on-line are very good reasons to monitor.