Twitter Resonance and Proximity Branding Rules

Twitter’s new and innovative Resonance based Internet Advertising model will impact your business significantly if you promote your brand, solutions or products.
Twitter and Resonance
The concept of resonance is simple, everything is made up of sub-atomic building blocks that vibrate at a natural frequency and things, ideas or people that vibrate on a similar frequency are attracted to each other.  This tendency is significant for marketers as is provides a simple and natural way to find customers and understand how to adjust the value of brands, solutions and products.  This is what we call Proximity Branding at Scenario2 and why we build our SpeedSynch internet marketing software.
Proximity Branding and Content
Attracting customers to products or delivering products to customers is an age old challenge and very difficult in an age of globalization and commoditized markets.  Often this problem is described superficially as too many products and too few customers though in our work with customers internationally and across multiple industries, disciplines and markets we have found that resonance or rather lack of resonance is the problem that marketers face when going to market.
Content created to describe the value and use of brands, solutions and products is created and delivered from the perspective of manufacturers, distributors, advertising and promotion service providers mainly and lacks customer perspectives.
Content and Change
Customer perspectives of the problems that they face and the solutions available to them change daily and so much so that the way a single problem and related solution is described and entered into a search engine changes as much as 35% every month.  In other words in two or three months a searcher facing the same problem will have described their perception totally differently.
Change and SEO
The drastic change in perceiving problems or the solutions required to adress them has had a significant impact on search engine optimization or SEO.  Since late 2008 or early 2009 most searches have started in Social Media software platforms rather than search engines.  The rise of LinkedIN, Twitter, Facebook and other Social Media software platforms has led marketers to shift advertising focus and funding and for good reason.  Blogs have become the next generation of ‘spam’ and you can confirm this for yourself by typing virtually any brand or product name into Google, BING or Yahoo to see which results are offered in the first two pages.  More often than not the links and the sites behind them add little to no value to searchers.  The days of SEO are done and shrewd markters have move on to Social Media.
SEO and Twitter
SEO is fixed by the virtue of relying on content that is date, old and typically not synchronized with the way searcher assess their problems or look for answers.  Twitter on the other hand depends on groups of people to post, repeat and promote content that is important immediately.  If Twitter content is not relevent it is not ‘re-Tweeted’ or repeated and dies.  Twitter is the pulse and provides a software platform that helps content resonate with searchers.
Twitter and Marketing
Marketers must adjust their messaging quickly according to changing needs of searchers and the concept of resonance helps them understand how this may be done quickly and effectively.
Marketing and SpeedSynch
SpeedSynch internet marketing software employs content to engage customers and communities to accelerate new product introductions and business model innovation.  Corporate, Marketing Media, Web or Social Media content is organized and summarized to deliver value in order to serve communities, focus on opportunities and virtually eliminate project risk.

Explore our internet marketing techniques, better SEO reports and their application to competitive analysis, capacity analysis and content optimization.



Nick Trendov


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: