Risk and Opportunity Perception #IN Social Media
2011/01/12 5 Comments
I highly recommend Pierre Wack’s “Shooting the Rapids” for two reasons; the fascile conversational way in which Pierre Wack describes scenario analysis as he helps us conclude that it is a high value re-perception tool and the hidden reason–his inference that there is room for innovation in perception measures within scenario analysis.
Wack starts by gently offering us a brutaly brief though elegant synopsis of the prior state of forecasting and scenario analysis — “Things could go this way — or that”.
From “Things could go this way — or that”, a simple truth that is still evident today, Wack gently reveals the simple and unique innovation that raised scenario analysis to a high commercial art; Wack helped executives and managers use scenario analysis to re-perceive their complex daily reality. The re-perception required “rooting” where executives acknowledged the current state of their world and contributed stories from which two or more future worlds would be constructed.
Scenarios Focus Attention
Scenarios, story clusters or future worlds help executives anticipate and prepare for future events and align people, content, assets and processes very quickly once they understood which worldview would manifest.
“Shooting the Rapids” offers a unique opportunity In the age of Social Media platforms like Twitter and Linkedin to executives charged with navigating the current financial crisis by exploiting the Social Media platforms as perception, story and scenario generation platforms.
Social Media Resonance and Scenario Analysis
In my experience Social Media stories are critical to understanding the current state of any busiiness, and scenario resonance is crtical to understand how things evolve and when things change as while executives typically know where to go in the market, on arrival they sometimes find themselves quite far from from their original destination.
Wack’s “Shooting the Rapids” will inspire and help you re-percieve where you are and help you know where to go .
Join us to see how SpeedSynch Resonance Maps facilitate scenario analysis.