SEO related Risk #IN E-Discovery
2011/02/01 Leave a comment
As SEO advertising value declines Internet marketers and advertisers have evolved their tactics to include Social Media ‘Followers’ that dive into platforms like Twitter, LinkedIn or Facebook to engage key individuals in hopes of influencing their views.
SEO exposes E-Discovery vendors and their clients to greater Risk.
It appears that most eDiscovery vendors’ advertising efforts have mimicked the larger market in SEO spending where budgets must be constantly increased as SEO value is decreased by increasing spending by competitors.
Clients of E-Discovery vendors acquire extraneous Risk almost by accident…