#IN 2011 Great Content Curators will OWN Social Media Networks

In 2011 great content curators will own social media networks as community members will need fast answers to more questions.

Oprah’s OWN

Oprah’s ability to deliver ‘great content’ as a super content curator led to her OWN network partnership with Discovery and immediate access to almost 100 million people.  The OWN ‘wrapping’ of the floundering Discovery Health Channel is innovative and shows the power of a great curator.

A number of trends and patterns have contributed to the value provided by curating content and innovation around aligning people to content and products.

These are some of the things to consider when you look to curate content that resonates and serves current and future customers.

Trust Moves away from SEO

Since late 2008 or early 2009 over half of internet searches now start in Social Media platforms and now people seem to trust other people a little more in finding fast answers to tough questions rather than search engine spiders or the advertisers that feed them.

Mobile May Sink SEO

Very few people that I know have an appetite to look at millions, thousands or even hundreds of Google search results on their mobile phone and as Google Android, RIM, Nokia, Sony, LG, Samsung and Apple interfaces mobile devices become gain as an on-ramp to Social Media platfomrs and the internet, the percieved value of SEO will drop even faster.

Resonance Trumps SEO

It is difficult to impossible for a search engine spider to understand your question and an answer that is suitable to your situation and understanding how to deliver content that ‘resonates’ to questions requires a little work and engagement so that people can declare what is important.

Social Media platforms like Twitter, LinkedIn and Facebook have grown tremendously and there are many good tools to help people find good content or products that resonate with their immediate need — we do this with SpeedSynch Resonance Maps.

Advertisers Live Large

Advertisers have always preferred large deals so that they can minimize costs for their clients and deliver high value but appear to struggle with the content and stories easily created and delivered globally in Social Media platforms like Twitter or focused advertising possible in LinkedIN or other plaftforms.

Huge waves of content are formed by the minute and advertisers or their clients may naturally feel that they must devote very large budgets and spend on advertising programs to be heard above the noise created in internet sites, blogs and Social Media.

Focus Trumps Budget

In our experience the value of a message or content delivery increases if it can be oriented to either a single person or small group and to accomplish this we look to focus on customer behaviour patterns and TransMedia or Cross Media tools.

We let our customers tell us which questions, answers or stories are important to them, and this may be done anonymously, quickly and simply by using NeuroPersona tools.

TransMedia or Cross Media Trend 

The delivery of content or advertising stories has seen considerable innovation in the past 15 years and TransMedia or Cross Media techniques is one of the most promising in a world where answers and content outnumber questions but both are hard to find quickly.

The Matrix was one of the most popular successful deployment of TransMedia storytelling where people might get a good part of the message by viewing one or more of the movies but the whole story was accessible to those that found the comic books and attended the events which completed the picture.

IKEA Cross Media Innovation

Recently a simple IKEA internet banner add shows us another application of advertising delivery, self-configured stories where people put the story together from all the bits they pick up in different places and spaces according to what resonates with them, something no advertiser or marketer would ever know.

Contact Us

Contact us for a conversation about great content curation cases, tools, tips and tricks — especially if content is your business!

Cheers,

Nick Trendov @SpeedSynch  nick@scenario2.com

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Resonance Rules Predictive Analytics in Great Web and Social Media Marketing

Predictive analytics offers the promise of predicting the future to business executives that direct people and resources to deliver products to markets globally across Web and Social Media channels though in our experience the future is difficult to predict until it happens.

Many simple and proven tools are available to help businesses predict and prepare for what may happen in the future like scenario analysis where clusters of stories are combined to represent possible future states from different perspectives of the business, its customers or other relationships that span extended business value chains.

Predictive Analytics and Global Supply Chain Risk 

In the course of adapting to global competitive pressure business has adopted global supply chains as means to survive and thrive.  The idea behind extended supply or value chains was that all non-core, high risk or high cost processes would be sourced externally to ensure profitably in turbulent markets.

Risk reduction and the quest for higher profits drove global supply chain and outsourcing trends.

The markets or rather customers seem to have their own ideas and now have access to almost an unlimited array of products globally.  Businesses have started to see that customer demand may change faster than it takes to deliver a product shipped internationally or even faster than a heavily managed software project.

Predictive Resonance Anlaytics helps tune and align value flows in extended Global Value Chains

Aligning Customer and Product Resonance in Extended Global Value Chains

 

Predicting the Future like Shell Oil    

SpeedSynch scenarios are used to align products or content to customers via a scenario or a cluster of stories that represent a possible future.

 Scenarios were brought into the business limelight by Pierre Wack lifted the creation of Scenarios to a high commercial art and honed his skill at SHELL OIL and SHELL has fantastic resources describing their scenarios and how they are created.

Success, Risk and Resonance 

Success in business is most often confused with precision, formulas and plans though it appears that after you plan life, life just happens. 

When a business plan goes in one direction and their customers go in another we say that the business value didn’t ‘resonate’ with the needs of their customers or simply the business was not successful in serving their market. 

Branding and advertising helps increase the resonance of our content and products with customers and reduce the business exposure to market risk. Business executives are also focused on finding ways to ‘predict’ the future to help them focus on opportunities and direct resources in search of profit.

Resonance Rules Prediction Marketing

Internet marketing changed very little since marketers discovered how to successfully market on the internet, first with Yahoo about 10 years ago and afterwards with Google ads and Search Engine Optimization or SEO.

New Media, TransMedia and Cross Media Value

The intersection of Old Media and Web2.0 has created a New Media, that’s for sure, but what else is happening? 

There is a growing interest in TransMedia or Cross Media,  the ability to engage people by taking a story and delivering it in different places, spaces and times appears to be a faster, simpler and more flexible future for creative marketers and their customers who want to break out of the crowd. 

TransMedia helps people create their own engaging story and Resonance is about understanding the relationships that create market value. 

Current TransMedia Perspectives

Sylvester Stallone shows TransMedia types what to do as he subtly elbows out Leonardo DiCaprio and Angela Jolie out of the way by driving his movie Expendables past Inception and Salt.

The SpeedSynch Resonance Map below shows the Resonance Map created by Sylvester Stallone.

SpeedSynch Resonance Map of Sylvester Stallone Crushing Google

0. Blackberry Twitter app shows Stallone top of Twitter trends worldwide 2010.07.24

1. Check Google volume on Twitter

2. Go to Twitter to find waves of ‘buzz’ tweets — looks like Brazilians tweeting millions

3. Go to Movie site to see when Slyvester Stallone movie is being released — August

4. Find Stallone Expendables movie press releases

5. Use SpeedSynch to create Keyword Theme maps for SEO competitive analysis

6. Review SpeedSynch SEO competitive analysis maps and keyword theme weights

7. Deep dive SpeedSynch Maps show detailed SEO competitive analysis

8. Compare DiCaprio’s INCEPTION with Stallone’s EXPENDABLES Resonance Maps 

Resonance Marketing Rules

In watching Stallone go to work on his competitors in a TransMedia or Cross Media format where the marketing story is spread across multiple media channels globally it is easy to miss the real value behind the success—customer Resonance.

People who go to movies, just like any potential customer have an affinity for a brand and a product, and Stallone’s marketing push with Twitter focused attention to Expendables and away from Inception.

Resonance, Marketing and Product Sales

Applying Resonance Marketing to product sales is a simple process.

1. Craft marketing stories to appeal to multiple customer perspectives or Persona in multiple languages, cultures and markets.

2. Focus on relationships between People, Process (work) and Content.

3. Facilitate and accelerate learning to boost engagement and sales.

 

 

Note: A Persona mask represents customer perspectives or behaviours and may be worn or removed as needed.  We build Persona masks by mapping Customer ‘Resonance’ by understanding their perspectives from the content they prefer, post or other information provided.

Persona masks illuminate stories, processes and probabilities so that we can serve anyone behind a Persona masks regardless of the market segment to which they have been assigned.

SpeedsSynch Resonance Maps help predict future Persona behaviours important for Prediction Marketing.

Resonance Predicts Customer Behaviour Changes 

Traditional marketing models have a difficult time adapting to constantly chaning customer behaviours.

Understanding and aligning the Resonance of Products, Content and Processes allows the business to see when customer needs or behaviours change according to their Resonance.

Products, Risk and Prediction

The art of prediction, highly valued by marketers, accountants and bookmakers starts by understanding what has happened in the past in order to determine what may happen again in the future. 

Typically market researchers take past behaviours and adjust for anticipated changes in the future and create an estimate or guess of what might happen where they create a story whether it is based on a ‘feeling’ or supported by hundreds of spreadsheets as what happens tomorrow is best seen a few days afterwards.

Obvious risks of what may happen in the future are arbitraged as close to zero by using different techniques such as buying insurance or using a portfolio investment approach.

Prediction, Forecasts, Sales and Profit

We show our clients how to apply scenarios and Resonance to quickly identify change, opportunities and reduce risk in their product innovation, manufacturing and sales cycles.

 We craft Persona Masks to predict future customers behaviours or how customers will Resonat.

A Persona mask is ‘crafted’ by linking stories and numbers to customer perspectives to infer possible future behaviours and since we can never know exactly how behaviours will occur in the future we use Scenarios to determine a range of behaviours and get a sense of the potential range of  customer behaviours that may occur in the future.  If this seems a little strange consider the profession of Finance and why accountants forecast.  A financial forecast directs business activity and sets measures of success. 

Stories are behind the numbers carefully constructed by accountants in plans of one, two or more years.  Accountants convert stories to numbers and place them in a structure called a chart of accounts and then manipulate numbers for the rest of the year in a way that separates them from the stories that were at their core.  Indeed accountants ‘map’ out the future of the business with numbers rather than stories.

Our practice is to blend stories, numbers, maps and storyboards to avoid the common trap that marketers and accounts fall into as they manipulate numbers and stories independently of each other.  This ‘split’ causes stories and numbers that started at the same place to get out of sync with each other.  Our Resonance maps align Products to Customers by employing content.

Stories and numbers must Resonate with customers or the business gets out of harmony across its value chain which typically results in something breaking, relationships or profits.

Mining Hidden Value with Resonance Analytics in Global Value Chains

ROI Re-Capture is another benefit of using Resonance to understand where to find the expertise, stories or content value useful for internal projects or external marketing campaigns.  No need to re-invent the wheel, just find the value or content hidden along your global value chain according to what is needed for success.

Links between numbers and stories may be found at http://personati.wordpress.com or SpeedSynch.com

Reversals in Outsourcing and Global Value Chains

Currently we see the manufacturing and service support of key products and processes moving closer to customers to minimize the risk of extended supply chanins that include customers behaviours changing faster than products or projects can be delivered and risk associated with privacy or legal E-Discovery issues.

Contact us for more information about Predictive Analytics, Resonance and the tools needed to deliver high value to Customers that change quickly.

Cheers,

Nick @SpeedSynch nick@scenario2.com

SpeedSynch Resonance Maps support NeuroPersona Mask creation and Internet Marketing

Persona Masks base on SpeedSynch Resonance Maps

 

2010 Predictions and Observations that will Resonate #IN 2011 @SpeedSynch

These 2010 Predictions and Observations that will Resonate #IN 2011 have been posted on @SpeedSynch or WordPress blogs. 

Cheers,

Nick @SpeedSynch  nick@scenario2.com

Spam, Social Media and the future of Search 

Search engines and the advertisers they serve have a big problem with Social Media; they can’t shape its content and appear to have innovated beyond spam and PR with the follower.

  

The future of internet marketing and search is the follower.

  

Social Media and the Follower

 

The follower is like a heat seeking missile that follows targeted people in social media–usually ‘influencers’ because social media bloggers, influential or not, have become immune to subtle efforts of advertisers to promote their products or generate content to attract people that like content generated by specific bloggers.

 

It seems that once a blogger is identified as being influential or a blog as a gathering space for bloggers of influence one or more followers are dispatched to blogs to offer content that interjects the stories important to their patrons, the advertisers.  This is natural and easy as blogs are content generation engines.

 

Avoid Social Graphs and Super Bloggers

 

In my experience the real value of the ‘super blogger’ is directly related to sending your content out and others re-sending or posting, just like a chain letter.

This is done with the hope of boosting search engine visibility–leads and sales are a bonus, but not the main objective.

 

It’s not a popular view, but I would think that if you had the time to find the most influential bloggers you would be at the back of a long line and when you get to the front of the line, you would be disappointed with the result.

 

However, if you must take this path, think about these questions;

  1. Do they reach your prospective customers or markets?
  2. Can or will they help you and at what cost, $ or time?
  3. What is the desired outcome from engaging the super bloggers?
  4. Can they understand your products or customers or markets?
  5. Will they just re-send your story or modify it for their own purpose?

 

Good luck with it and it’s always better to talk to someone you can serve with your content or product rather than an agent.

 

The Biggest Social Media Success Stories

 

Social Media is a hunk of software and software is created for two reasons; 

  • Compliance
  •  Speed up processes

Success of software tools depends on if it fits the need of the person typing and the person reading what that person typed so the ‘biggest’ stories will be about how many millions of people signed up to a website so they could do something faster (Twitter) or that the website they use is ‘trusted’ (LinkedIN) or just plain old fun but a privacy nightmare that sells as much information as dumb users will enter (Facebook).

 

Don’t Invest Time or Money in SEO

 

SEO is about giving Google money and there are other options, either way you need to do this; 

  • Understand keyword themes of the reasons your customers buy
  •  Analyze keywords used by your competitors

Options–Establish presence where Search Engine Spiders don’t matter–

  • Find blogs or social media sites favoured by your customers
  • Go to blogs that use competitor’s clients
  • Pay per click, no fuss, saves time.

Search has moved past 90% of SEO experts with Google’s purchase of Metaweb last month so all the time you spend figuring out how to do SEO will be much better spent with your family.

 

The Tweet below is an answer to a question rather than an observation or prediction.

 

Explain Social Media Authenticity in a Tweet “Any words used in similar spaces share meaning.”

Titles that Resonate #Top #2010 #Posterous #Blog Posts delivered #IN #TransMedia Format

Titles that Resonate #Top #2010 #TransMedia #Cross #Media Post #IN #SpeedSynch #Content #Stories is meant to attract the attention of ‘machines’ or search spiders first and eyeballs second.

This single Posterous blog post will be automatically ‘pushed’ to Twitter and WordPress sites and later picked up by LinkedIn.

Here we see that the message directs the media flow and is later directed by the media channels to different spaces and groups.

Top 2010 Posterous Blog Posts

#transmedia #speedsynch spaces for internet marketing advertising

SpeedSynch boosts #Transmedia spaces for Internet Marketing Advertisers

#transmedia is new to artists, though well known to storytellers and in this space we will explore the application of our SpeedSynch internet marketing software and internet marketing advertising and promotional techniques to support #transmedia from a commercial perspective…

New TransMedia Marketing Rules

Internet marketing has essentially changed very little since marketers discovered how to successfully use Yahoo 10 years ago which may seem shocking to the Google generation, but is an accurate description of current practices…

Resonance and Prediction Marketing Rules

Success, Risk and Resonance  

Success in business is most often confused with precision, formulas and plans though it appears that after you plan life, life just happens which may be the reason why the concept of risk reduction is important in the business world where a business may not survive if it goes in one direction while its customers go in another.  When this happens we say that the business value didn’t ‘resonate’ with the needs of their customers or simply the business was not successful in serving their market…

 

Content Resonance Rules #IN Legal E-Discovery 2.0

The legal profession is wrestling with data and information overload to meet legal E-Discovery obligations and client expectations and may be able to benefit from significant advances provided by Social Media platforms and Content Resonance… 

 

SEO value decline and privacy toxicity highlights opportunities #IN Mobile Internet Marketing

The apparent decline in the perception of value and privacy toxicity of SEO may be very good for Mobile phone makers and internet marketers as the mobile phone has become the Social Media and internet website interface of choice by billions of people globally…

 

The content is this blog post also resonates and also influences the people that read it across the different media channels which it travels.

 

Cheers,

Nick Trendov @SpeedSynch  nick@scenario2.com

IKEA Self-Assembly Ad Rules #IN Trans #Media Internet Advertising

A Brilliant IKEA ad that goes beyond its internet marketing or adverting value as it gently startles the reader to re-live the experience.

This interactive banner ad offers us a simple blueprint for great TransMedia or Cross Media campaigns where future customers are offered guidance to assemble unique story elements found in different places or spaces according to their CURRENT needs rather than values targeted by marketers and advertisers.

X-Media campaigns have great promise at a time where the value of SEO is rapidly declining and search is being displaced by Social Media for finding or refining questions or answers.

Self-assembly of stories is the core value we offer to our clients and we use our SpeedSynch Resonance Maps to help customers align their current or future needs to the content, products or processes. 

We welcome you to join us and explore this with us.

Cheers,
Nick @SpeedSynch

Resonance, Prediction Marketing and B2B ROI #IN

Applying ROI to Marketing is occassionally treacherous as it often creates a debate about what may be measured and what is ‘soft’ or ‘just a guess.  In my experience I have found that ROI calculations are based on political choices related to formulaes and time whether the project is related to building a new factory, buying new bottling equipment, justifying a new computer hardware server or marketing. 

Deep dig enough and it is all ‘soft’, precise as it may appear.  Now lets get to Marketing ROI.

B2B ROI is different that B2C ROI because of the behaviours of the prospects or customers that buy products from businesses.  Business people buy products to consume though most of their expenditures are embedded into their products or services for re-sale, hence the distinction B2B.

B2B buyers or the decision makers that decide what to buy and when act differently so our meausres of ROI must be different.  Marketers must spend money differently on identifying customer or prospect behaviours and delivering messages to support the sales of products or services to B2B buyers.

Prediction Marketing, all the current rage, is not based on ‘past’ behaviour but rather our ability to predict future behaviour which simply means understanding where are our prospects or customes going rather thant where have they gone in the past.

We use a combination of Predictive Marketing and determine the ROI values important to our customers or prospects to determine where they are going so that we know how and where to deliver our value propositions.

Contact us to see how SpeedSynch Resonance Maps and Predictive Marketing can help you.

Cheers,

Nick www.speedsynch.com

Two B2B Healthcare Resonance Marketing Rules #IN

  • Marketers traditionally focus on ‘product positioning’ based on segments rather than behaviours of decision makers
  • Product messages are generally ‘homogeneous’ and delivered the same way across multiple media channels
  • Resonance and Prediction Marketing

    The concept of resonance is simple, if your B2B buyers and the way you promote your products are not ‘in tune’ or don’t resonate, they you have a problem.  In our experience resonance to customers and channel partners in B2B markets is a very reliable measure of opportunity and success.  Indeed the popular topic of prediction marketing can be summarized neatly with a simple question– ‘Is your marketing ‘in tune’ with or does it ‘resonate’ with your prospects and customers?

    See http://speedsynch.posterous.com/resonance-and-prediction-marketing-rules

    Two B2B Resonance Marketing Rules

    1. Identify how many decision makers influence the purchase of your product in a B2B environment.
    2. Deliver marketing messages or product value content across different media channels to fit decision maker behaviours

    To see why and how this may be done go to; http://speedsynch.posterous.com/new-transmedia-marketing-rules

    B2B Healthcare Website Example

    http://www.cardiacscience.com/ is an interesting site and in many ways typical of how healthcare product providers deliver company, product and marketing information. The SpeedSynch Resonance Map below illustrates how the content on the site may be seen by people and search engine spiders.

    People typically go through this and other sites and look at the relationships of the site content from the perspective of their needs and Search Engine spiders go through web sites to index content so that the site may be offered to searchers or people that type in words into search engine boxes that describe the questions on their mind or the answers that they seek.

    See the ‘impression’ that may be offered to people and search engine spiders is shown by a SpeedSynch Resonance Map here;

    If you have experience in the healthcare market you may notice that it is awkward to find the words to describe what you need from the perspective of how a B2B Healthcare buyer.

    For those people that don’t know B2B or Healthcare, look at the two product specific SpeedSynch Resonance Maps below and you will see that both are simpler and the word relationships (lines connection words) are cleaner and the document relationshiops (squares connected to squares or words) are also simpler and easier to see.

    Here are two other product or service examples which contrast from the entire site SpeedSynch Resonance Map above.

    Quik-Prep SpeedSynch Resonance Map

    Quinton and Burdick SpeedSynch Resonance Map

    Resonance is Perspective

    It is fairly easly to see that the two SpeedSynch Resonance maps above are simpler and easier to navigate that the SpeedSynch Resonance map of the Cardia Science website.  This doesn’t mean that the site is ‘bad’ but rather that if you were a decision maker focused on a specific product or service then the website may not help you get to the information you need or at least you might have a hard time finding what you need.

    The Quik Prep and Quinton Resonance maps are more focused and one of the reasons to justify the creation of ‘micro sites’ or smaller product sites with simpler navigation.  This is a little more complicated than have a single product page in a website as both people and Search Engine spiders are confused by the navigation options and links to other content.  Keeping a product site focused on a single perspective yields very good resluts and it is the perspective of the B2B decision maker as opposed to the product features that are important to focus upon.

    Off Web Site Marketing

    Delivering content via advertising across media channels, places or spaces frequented by target B2B prospects or customers is another important art and typically marketers spread their budgets and efforts evenly across media channels rather than by focusing on B2B decision maker behaviours and the media channels and proportions that they prefer.

    Contact us if we can help you understand the Resonance of your webistes, blogs, Twitter feeds and how to make them Resonate to your B2B buyers.

    Cheers,

    Nick @SpeedSynch

    Mobile APPS and Twitter based TransMedia Marketing

    Do mobile APPS add value to your phone or product marketing?

    The mobile phone provides tremendous opportunities for marketers to deliver unique value by employing mobile APPS to deliver content to the right people or people to the right content according to mobile phone user needs.

    ‘Twist’ for Twitter is a concept mobile APP that twists Twitter content to the perspective of mobile phone users by delivering content or people to the appropriate physical or digitial spaces across (trans) media channels for;

    • Marketing–alignment of content and people with ‘Resonance
    • Questions and Answers–helps ‘Find’ answers or ‘Refine’ questions
    • Fast Learning–brokers Content, Persona expertise and Process best practices

    Think of the mobile phone’s Twitter UI as Twiest for Twitter’s ‘on/off ramp’ which sends Twitter content to a cloud server to create SpeedSynch RESONANCE MAPS or content GIS based on relationships of;

    • PEOPLE ‘Personae’
    • CONTENT marketing/learning/navigation
    • PROCESS or work

    The `Twist` for Twitter concept above mirrors the value delivered by our SpeedSynch internet marketing software.

    Cheers,
    Nick @SpeedSynch

    Twitter’s Resonance Rules Content, Trust and Relationship Value #IN

    Success appears to grace fast learners able to assess their current state of affairs to determine how to focus resources, skills, time and attention to opportunities that Resonate to their brands and products. 

    From a commercial perspective market and business success may depend on how quickly your customers learn and innovate and if you can help your customers do both faster, then you will also succeed.

    Fast learning requires content to be delivered to people so that they understand how products help them work faster or get more value from their current effort.

    Content and Success

    Twitter is one of the few successful Social Media platforms where content, trust and relationships can be manged by community members very simply by following and Re-Tweeting.  The ability to access content is important to success and even more value may be created by finding the right content to speed up learning.

    We help our clients learn fast by starting with 3 topics–

    • Customer Resonance — examine customer perspectives
    • Competitive Analysis — monitor how competitors change market offers
    • Capacity Analysis – assess how customer change impacts our capacity

    Success, Social Media and Resonance

    Success in business is most often confused with precision, formulas and plans though it appears that after you plan life, life just happens.  This is why the concept of risk reduction is important in the business world where a business may not survive if it goes one way and its customers go another.

    Branding and advertising help reduce the business exposure to risk though both are one way models that sends stories to customers across media channels used and trusted less every day.

    The loss of trust in traditional media sponsored by corporations or product sellers is evident in the rise of Social Media communities and comes at the expense of older media channels, corporate web sites and Search Engines that serve them.  Constant changes in the needs of people, commoditization of products and seemingly unlimited content available create a demand for faster learning and an imperative for business to adjust quickly to changing customer need.

    Providing reliable content to customers so that they can quickly assess value of a new product or new way of working is one critical success factor that most business ignores.  This is how we help our clients help their customers;

    ·         Map the ‘Resonance’ of people, products and content across markets.

    ·         Shape stories from suppliers or competitors so customers learn faster.

    ·         Deliver stories across spaces and places used by customers.

    Contact us to see how SpeedSynch Resonance Maps can help you understand how customer change impacts your business operations or investments in innovation, learning or infrastructure.

    Cheers,

    Nick Trendov www.speedsynch.com @speedsynch

    3 Ways to Profit from Twitter Resonance Earlybird Offers

    Here are 3 ways to profit from Twitter Resonance and Earlybird Offers.

    • Competitive Analysis — understand how competitors change their market offers relative to your current market offers.
    • Customer Resonance — examine Earlybird Offers to determine which customer behaviours or ‘Resonance‘ is targeted.
    • Capacity Analysis — explore the impact of Earlybird Offers on the capacity analysis or your ability to deliver similar offers.

    Profit and Resonance

    The concept of resonance is simple, people and products ‘vibrate’ according to how their value, needs and how they define answers and problems.  In order to increase sales and profits marketers must ensure that products may be found and that customers understand their value.  The closer the resonance match between products and customers the higher the sales and profits.

    Resonance and Competitive Analysis

    Viewing Earlybird Offers on Twitter is a fast, simple and effective way to understand in realtime any new or changing offers delivered by competitors and provides a quick way to help adjust your product offers as needed.

    Competitive Analysis and Customer Resonance 

    Competitor offers are only important if they affect your customers and if their offers don’t ‘resonate’ with your customers then they are effectively harmless.  Our clients benefit from Resonance Maps created by our SpeedSynch Internet marketing software which helps them align their product values to the values needed by their customers.

    Customer Resonance and Capacity Analysis

    Large North America mobile (wireless) services providers have a problem as their infrastructure takes a long time to plan, provision and recover investments needed to support constantly changing customer and market demands.  We are working with the infrastructure models of wireless providers to align their new product offers to the delployment schdules of the expensive infrastructure they require for their business–cell towers, backup equipment, server farms for operations and content stores, billing application ehancements, etc…

    Understanding changes in customer behaviours or Customer Resonance helps us go back into the wireless customer demand models and adapt them according to trending behaviours and take the adjust models back out to the market to incent or dis-incent behaviours.  This helps our wireless clients ‘tune’ changing customer demand to their longer term asset acquisitions and project deployments.  Ignoring changes in Customer Resonance may cause new infrastructure to become obsolete before it is delivered.

    Capacity analysis helps wireless services providers tune their assets and adjust purchases or deployments in a coordinated fashion with their market planning and advertising spend.  It is easier when everyone knows which way to row the boat and when.

    Contact us to see how SpeedSynch Resonance Maps can help you with your customers or align your infrastructure projects.

    Cheers,

    Nick Trendov www.speedsynch.com @speedsynch

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