2010 Predictions and Observations that will Resonate #IN 2011 @SpeedSynch

These 2010 Predictions and Observations that will Resonate #IN 2011 have been posted on @SpeedSynch or WordPress blogs. 

Cheers,

Nick @SpeedSynch  nick@scenario2.com

Spam, Social Media and the future of Search 

Search engines and the advertisers they serve have a big problem with Social Media; they can’t shape its content and appear to have innovated beyond spam and PR with the follower.

  

The future of internet marketing and search is the follower.

  

Social Media and the Follower

 

The follower is like a heat seeking missile that follows targeted people in social media–usually ‘influencers’ because social media bloggers, influential or not, have become immune to subtle efforts of advertisers to promote their products or generate content to attract people that like content generated by specific bloggers.

 

It seems that once a blogger is identified as being influential or a blog as a gathering space for bloggers of influence one or more followers are dispatched to blogs to offer content that interjects the stories important to their patrons, the advertisers.  This is natural and easy as blogs are content generation engines.

 

Avoid Social Graphs and Super Bloggers

 

In my experience the real value of the ‘super blogger’ is directly related to sending your content out and others re-sending or posting, just like a chain letter.

This is done with the hope of boosting search engine visibility–leads and sales are a bonus, but not the main objective.

 

It’s not a popular view, but I would think that if you had the time to find the most influential bloggers you would be at the back of a long line and when you get to the front of the line, you would be disappointed with the result.

 

However, if you must take this path, think about these questions;

  1. Do they reach your prospective customers or markets?
  2. Can or will they help you and at what cost, $ or time?
  3. What is the desired outcome from engaging the super bloggers?
  4. Can they understand your products or customers or markets?
  5. Will they just re-send your story or modify it for their own purpose?

 

Good luck with it and it’s always better to talk to someone you can serve with your content or product rather than an agent.

 

The Biggest Social Media Success Stories

 

Social Media is a hunk of software and software is created for two reasons; 

  • Compliance
  •  Speed up processes

Success of software tools depends on if it fits the need of the person typing and the person reading what that person typed so the ‘biggest’ stories will be about how many millions of people signed up to a website so they could do something faster (Twitter) or that the website they use is ‘trusted’ (LinkedIN) or just plain old fun but a privacy nightmare that sells as much information as dumb users will enter (Facebook).

 

Don’t Invest Time or Money in SEO

 

SEO is about giving Google money and there are other options, either way you need to do this; 

  • Understand keyword themes of the reasons your customers buy
  •  Analyze keywords used by your competitors

Options–Establish presence where Search Engine Spiders don’t matter–

  • Find blogs or social media sites favoured by your customers
  • Go to blogs that use competitor’s clients
  • Pay per click, no fuss, saves time.

Search has moved past 90% of SEO experts with Google’s purchase of Metaweb last month so all the time you spend figuring out how to do SEO will be much better spent with your family.

 

The Tweet below is an answer to a question rather than an observation or prediction.

 

Explain Social Media Authenticity in a Tweet “Any words used in similar spaces share meaning.”

Advertisements

Your Success depends on Faster Learning

When there is chaos in alsmost any social or commercial situation it is the fast learners that succeed, those who can quickly assess the current state of affairs and determine where to focus their resources, skills, time and attention.  It is no secret that your success depends on your customers learning faster and if they succeed by learning faster, then you will succeed too.

Change, New Products, Mergers and Acquistions

Whenever there is market change or chaos it is important to understand that customers will demand new value from products that they consume and the producers or re-sellers that provide them.  This is natural and in order to accomodate the needs of your customers you will have to tune existing product or deliver new products or buy a company or merge with another company.

Any or all of these processes demand high levels of learning for success.

An idea requires that its creator learn and in order for an idea to be assessed and manifested in a commercial form more people must learn about it and how to blend it into their existing processes, structures and relationships.  Indeed the process of manifesting and idea into a product and taking it to product requires more time at learning than manufacturing. 

The process of marketing and sales is actually the trasmission of learning from seller to buyer.

How we learned to Learn Fast

We learned about learning over seven years from self-directed adult learners who, in our experience, align objectives to content, tools and measures to learn quickly and effectively. We then we combined our learnings with commercial internet marketing software and techniques normally used to align customers, products and content.  

The SpeedSynch fast learning methodology that resulted from our work with self-directed adult learners focuses on aligning people, content, tools and technology when and as needed to facilitate learning.  

Alignment is the core value delivered by SpeedSynch software and techniques though the approach is unique to traditional academic learning methods as we avoid traditional command and control perspectives in order to facilitate self-directed learning.

 This is what we do. 

SpeedSynch Fast Learning

Since 2003 SpeedSynch’s fast learning classes have been delivered and refined into a proven process that consistently delivers high value learner results by explicitly using facilitators to broker expertise in learner groups.

It is our practice to encourage learners to learn our fast learning process to acquire new skills quickly and then deliver the same skills to other learners and three factors are at the core of the SpeedSynch fast learning methodology;

Brokering

SpeedSynch fast learning consistently delivers excellent results as facilitators broker expertise and content within groups to achieve desired outcomes while group members simultaneously learn and work.

Neuropersona

Neuropersona tools help learners view content, tools and measures from multiple learner perspectives to accelerate learning. Neuropersona perspectives employ semantic concepts combined with analytical perspectives that combine numbers and stories.

 Fractals

SpeedSynch internet marketing techniques employ fractal perspectives to increase the value of corporate performance analysis, business and competitive intelligence, product and business model innovation and scenario analysis to mitigate risk mitigation and broker value.  The unique element of SpeedSynch fast learning is the internet marketing software and internet marketing techniques used to align learners, content and tools to speed up learning according to their objectives and measures.

SpeedSynch Fast Learning is Proven

SpeedSynch delivers accelerated learning value by employing the principles of Andragogy formulated by adult learning pioneer Malcolm Knowles, who emphasized the self-directed focus and the tendency of adult learners to take responsibility for individual or group decisions.

SpeedSynch Learning Platform

This is a sample of what our learners achieve with our SpeedSynch learning platform, and this is an overview of our approach–

Facilitators help adult learning groups assemble according to need and introduce topic frameworks, content, tools and provide guidance as the groups simultaneously learn and work. Our facilitators provide ‘blended’ guidance on-site, telephone or via the internet and learners employ any facilitator reviewed tools and techniques according to their objectives and the content encountered during their group learning journey. 

SpeedSynch accelerated learning leverages Social Media platforms which are now the preeminent content creation spaces. Learners create content as they navigate digital spaces according to their objectives and perspectives. 

Technology employed during the learning sessions may be very simple such as sketch pads and white boards or complex like computers, browsers and other software applications or decision support systems available to or requested by clients.

SpeedSynch Learning Groups

Groups of 4 to 6 people may be combined in a cluster of 3 to 4 groups.

Learning Topic

Typically a topic is set externally for learners by employers or community organizations or learning services providers. The learning approach and content focus is set by learner groups created with members whose skills and experience complement each other, their objectives, content and tools.

Desired Outcome

Learner groups learn a topic framework, review content, tools, techniques and examine associated best practices related to the topic. Facilitators or other group members may contribute additional material as group learning proceeds. Groups simultaneously learn and work towards creating an analysis in the form of a document or material to support an oral presentation delivered at the end of the class sessions.

Topic Framework

The topic framework is a ‘sandbox’ or flexible container that holds examples of desired learning outcomes, reports or presentations, learning content, tools, resources, a learning process outline and class schedule. Learning presentations are delivered by groups to the facilitator and class members.

Learning Content

Facilitators deliver a learner value proposition for the learning topic and course objectives, the topic framework and help assemble learning groups. Facilitator guidance and commentary is offered as needed for content or tools to support group learning and ‘home work’ or other preparation.

Simple Focus, Superb Results

Our SpeedSynch fast learning approach has a simple focus, the learner, and the faster learning occurs the more value is achieved by the learning process.  SpeedSynch fast learning has achieved consistant and proven results over the past seven years.

Contact us to learn how SpeedSynch fast learning helps you or your customers learn, quickly.

Cheers,

Nick Trendov www.speedsynch.com

Social Media, Twitter and a Japanese Wave

Social Media software platforms appear to have won the ‘trust’ war causing great distress to advertisers who had finally adjusted their business models to the new commercial reality of search engines.

The demise of SEO and rise of Twitter presents a new opportunity to forward thinking marketers and advertisers who are quickly shifting budgest away from the spam laden blogs though soon the social media platforms will have to wrestle with their own spam as the SEO crews move into the spaces in a desperate attempt to retain their high search engine page results rank.

Twitter and Trust

Twitter is immune to spam as content that is not relevent is not re-peated or re-Tweeted.  For the old school SEO types who try to cheat the Twitter business model if is obviously clear which communities spam even if the users create fictional names.

Trust and Relationships

SEO crews who depend on spam to create value or destroy brand value appear to have carte blanche in the blogs and can’t seem to make anything work in Twitter because any of their posts a ‘lonesome’ there is no connection or relationship between the spammers and real people or real content.  While relationships can be faked in the blogs the simple and temporary nature of Twitter makes spam very awkward.

Relationships and a Japanese Wave

Trust depends on relationships and relationships can be observed and assessed.  Consider this Japanese wave and how the small relationships in each of the waves relects the large relationships of the huge wave, the land and the mountain.  http://tinyurl.com/speedsynch-wave

Relationships, Trust and Speedsynch

While it is possible to fake anything relationships are difficult to fake because there are multiple perspectives where this may be found out.  See how SpeedSynch.com internet marketing software can help you align customers to products with content relationships and avoid the pain and drain of SEO spam.

Cheers,

Nick @speedsynch

Twitter Resonance and Proximity Branding Rules

Twitter’s new and innovative Resonance based Internet Advertising model will impact your business significantly if you promote your brand, solutions or products.
 
Twitter and Resonance
The concept of resonance is simple, everything is made up of sub-atomic building blocks that vibrate at a natural frequency and things, ideas or people that vibrate on a similar frequency are attracted to each other.  This tendency is significant for marketers as is provides a simple and natural way to find customers and understand how to adjust the value of brands, solutions and products.  This is what we call Proximity Branding at Scenario2 and why we build our SpeedSynch internet marketing software.
 
Proximity Branding and Content
Attracting customers to products or delivering products to customers is an age old challenge and very difficult in an age of globalization and commoditized markets.  Often this problem is described superficially as too many products and too few customers though in our work with customers internationally and across multiple industries, disciplines and markets we have found that resonance or rather lack of resonance is the problem that marketers face when going to market.
 
Content created to describe the value and use of brands, solutions and products is created and delivered from the perspective of manufacturers, distributors, advertising and promotion service providers mainly and lacks customer perspectives.
 
Content and Change
Customer perspectives of the problems that they face and the solutions available to them change daily and so much so that the way a single problem and related solution is described and entered into a search engine changes as much as 35% every month.  In other words in two or three months a searcher facing the same problem will have described their perception totally differently.
 
Change and SEO
The drastic change in perceiving problems or the solutions required to adress them has had a significant impact on search engine optimization or SEO.  Since late 2008 or early 2009 most searches have started in Social Media software platforms rather than search engines.  The rise of LinkedIN, Twitter, Facebook and other Social Media software platforms has led marketers to shift advertising focus and funding and for good reason.  Blogs have become the next generation of ‘spam’ and you can confirm this for yourself by typing virtually any brand or product name into Google, BING or Yahoo to see which results are offered in the first two pages.  More often than not the links and the sites behind them add little to no value to searchers.  The days of SEO are done and shrewd markters have move on to Social Media.
 
SEO and Twitter
SEO is fixed by the virtue of relying on content that is date, old and typically not synchronized with the way searcher assess their problems or look for answers.  Twitter on the other hand depends on groups of people to post, repeat and promote content that is important immediately.  If Twitter content is not relevent it is not ‘re-Tweeted’ or repeated and dies.  Twitter is the pulse and provides a software platform that helps content resonate with searchers.
 
Twitter and Marketing
Marketers must adjust their messaging quickly according to changing needs of searchers and the concept of resonance helps them understand how this may be done quickly and effectively.
 
Marketing and SpeedSynch
SpeedSynch internet marketing software employs content to engage customers and communities to accelerate new product introductions and business model innovation.  Corporate, Marketing Media, Web or Social Media content is organized and summarized to deliver value in order to serve communities, focus on opportunities and virtually eliminate project risk.

Explore our internet marketing techniques, better SEO reports and their application to competitive analysis, capacity analysis and content optimization.

 

Cheers,

Nick Trendov www.speedsynch.com

The Future of Search is the Follower

Spam, Social Media and the future of Search

Search engines and the advertisers they serve have a big problem with Social Media; they can’t shape its content and appear to have innovated beyond spam and PR with the followerThe future of internet marketing and search is the follower.

Social Media and the Follower

The follower is like a heat seeking missile that follows targeted people in social media–usually ‘influencers’ because social media bloggers, influential or not, have become immune to subtle efforts of advertisers to promote their products or generate content to attract people that like content generated by specific bloggers.  It seems that once a blogger is identified as being influential or a blog as a gathering space for bloggers of influnce one or more followers are dispatched to blogs to offer content that interjects the stories important to their patrons, the advertisers.  This is natural and easy as blogs are content generation engines.

The main purpose of the content offered by followers is meant to;

  1. create physical links to advertiser social media or web sites
  2. stimulate a search to the products mentioned

Follower Note and Disclaimer

While the example below quite probably is not an example of a follower–unless Wolfram is the patron– the out of context post mimics follower behavioural patterns brilliantly.

Unless you are part of the Semantic Web LinkedIN group you won’t see the original post that I use to describe the behavioural patterns of real followers but you will see my response, my second adjusting response and Semantic SEO report maps created by our SpeedSynch internet marketing software.

Exploit Followers with Semantic Signatures

  • Semantic Signature — a Semantic SEO report in map crafted with SpeedSynch Internet Marketing software, example below.

Followers place stories in blogs, forums and blog posts as people and search engine spiders are both leary of automated or programatically generated content motivated by advertisers selling products or harvesting eyeballs to justify advertising prices.

This is how can I respond positively to follower content and shape their content and energy to add value to our products:

  1. Create a Semantic SEO report map of follower content.
  2. Connect a follower’s content to sematic signatures of our product and social media content with a semantic response.
  3. Adjust our blog response as needed to reinforce semantic signatures of our products, web and social media content.
  4. Post a semantically engineered blog reponse in a different social media island.
  5. Cross connect the exploiting content across social media islands for maximum effect.

Note:  Click on the map once or twice to enlarge or use the zoom feature in your browser…

How to use SpeedSynch Semantic SEO report maps to expoit followers and create high quality blog content, links and boost SERP and search engine rank

How to exploit a Follower and shape their content to add value to your social media and web sites.

Semantic Signature FAQ

I am happy to respond to questions with LinkedIN groups where I am a member or go to see my Twitter feed for other examples.

The techniques used for this post are fractal and span multiple time scales–see Social Media Perspectives and Software Tools.

Cheers,

Nick Trendov

www.speedsynch.com

Social Media Maps

SpeedSynch social media maps helpyour customers find their way to content, products and value that serves their needs and your bottom line.

PROCESS

Observe web and social media content, customer interactions and assess product content alignment to targeting Social Media and customers.

  • Web site map
  • Social Media map
  • Build customer masks or persona behaviour masks

http://twitter.com/alinegrc + http://www.alinegrc.com > SpeedSynch = http://tinyurl.com/s5aline  

This analysis only includes website and Social Media maps  –content and keyword themes — created by SpeedSynch.

RESOURCES

Cheers,

Nick

No Risk ROI can’t be Sold.

There is a new breed of software that provides virtually instant ROI with little to no Risk that can’t be sold.

Customers do not believe it is possible and are actually very effective competitors to the new breed of software makers or innovators that can use old software in this new way.

Contact us to discuss the software that can be employed to address these topics:

Forecasting, ERP deployments or upgrades, Datawarehouses, Predictive Analytics, Web Analytics, Training or e-Learning, Research and Marketing.

Cheers,

Nick www.speedsynch.com www.neuropersona.com www.scenario2.com

Fractal Business Models and Analytics

Successful Business Model Innovation
You may be tempted to re-think how you view successful business models after reading here that the Philips and Samsung business models are idolized while Sony’s business model is shunned because of a perceived high value knowledge innovation strategy.

Sony appears to have subsequently added a high knowledge value strategy to create product differentiation.  In other words Sony competitors must spend as much as Sony on R&D and sell the same product volumes or they won’t be able to compete.  In my view Sony, Philips and Samsung employ a similar business model and there may be a better way.

The Fractal Way
Apple and Cisco compete by aligning energy and value created in their value chains with innovation on-ramps and controlled entry points to encourage and reward partners that add value.  This approach is fractal in that it mimics the way the firms innovate internally and scales externally across entire value chains or value streams.   This is a short explanation of fractals as applied to topography and weather though the simple patterns and perspectives are easily applied to business models and business analytics.

One of the natural limits to business model innovation is the ability to provide value across an entire value stream to buyers, sellers and other market participants.  This imperative is especially acute for companies that mimic the Apple and Cisco business models by competing with their entire value chain as it is a fractal approach.  While there is tremendous upside with the Apple and Cisco business models, there is also significant downside potential unless value can be quickly distributed to all value stream partners.  Innovative creation and speedy distribution of value is a new way of doing business.  We call it the fractal imperative.

Successful innovation requires the ability to measure and respond to markets which perform the critical function of distributing ideas and physical products.  Companies that understand their markets have a tangbile opportunity to employ fractal analytics to identify opportunities faster,  innovate and align their business models accordingly.  Fractal analytics is a way to measure from multiple simultaneous perspectives to help identify opportunities to adjust business models, objectives, products or how customers are served. 

What are fractals?

Arthur C. Clarke Explains Fractals
1 of 6 http://www.youtube.com/watch?v=qB8m85p7GsU
2 of 6 http://www.youtube.com/watch?v=3gKOB6spCb8
3 of 6 http://www.youtube.com/watch?v=iZsVrHCPOio
4 of 6 http://www.youtube.com/watch?v=eXngUyOS-XM
5 of 6 http://www.youtube.com/watch?v=AjdogjBxfco
6 of 6 http://www.youtube.com/watch?v=l8Y6xpeQK-w

Apple Brokers Success
Apple helps partners deliver high quality applications and customers create valuable content while simultaneously providing a vibrant and engaging market space for their creations.

Cisco Defines Standards
Cisco buys Tandberg to own the global video conferencing standard.  

Indeed both Apple and Cisco have the ability to broker ideas to the market so fast that they have transformed value chains to parallel value streams and knowledge flows.  While Apple focuses on design because of the nature of its customers, Cisco’s focus is on setting techical standards to achieve ambitious corporate objectives.

Ideas vs Speed-to-Market
Like other forward thinking companies Mitsui, Sony and T-Gaia hold idea competitions to help identify current market needs.  This approach takes more time to manifest value than the Apple and Cisco business models and illustrates the philosophical value given to the generation of unique ideas or intellectual property compared to an emphasis on commercialization speed.  On the other hand speed to market is a relative measure and Mitui, Sony and T-Gaia only have to be a little faster than their competitors and associated value stream partners. 

Mitsui Ventures, the venture investment arm of Mitsui & Co., and T-Gaia Corporation are to hold the 2nd i*deal Competition (i*deal Competition 2010) with the support and cooperation of Sony Corporation and Mitsui & Co., Ltd. The competition calls on contestants to submit their plans for new business models and services, software applications and mobile technologies to operate under the next-generation, high-speed, mobile communications environment (3.9G-4G).  This year the invitation is also being extended to entrants from the USA.   i*deal Competition 2010 Official Website

Look Both Ways to Succeed
The Apple/Cisco Way, as a combined business model,  is a tremendous exemplar as it bridges idea brokering and accelerates the innovation of technical, design or marketing standards.  Apple’s iPod platform is the industry standard and it acts an on-ramp for new partner ideas and innovation.  Likewise Cisco is a fierce innovator but devotes proportionately more energy to standards to mobilize value stream partners.

Paradoxically the Apple/Cisco Way faces both ways–backwards (standards) and forwards (broker).

Standards face backwards as they wait for partners to innovate according to their direction and assume that the markets and customers will consume products that are created within the standard.  On the other hand brokerage business models take their cues simultaneously from customers and value stream partners.  While it is possible to have a standard based business model or a brokerage based business model without a fractal perspective, the Apple/Cisco Way is fractal as a change in one part of the value stream impacts the entire value stream very quickly.  This occurs whether the impact is related to the delivery of new expertise delivered via training or the almost instant employment of new technical standards across the entire value stream.  As a contrast typically Sony, Samsung and Philips spit out innovative products and lack the ability to mobilize partners or set standards as effectively as Cisco and Apple which currently dominate their markets.

Fractal Innovation
Understanding the impact of measures is critical to going to market successfully and we have employed fractal analytics concepts to support business model innovation and speed up new product introductions for companies engaged in mergers and acquisitions. 

Viewing business models through a fractal lens seems unusual initially but provides a clear focus on innovation and alignment opportunities that scale quickly for a positive impact on customers and partners, large or small, across the value stream.  Fractal analytics shifts our attention from solution points to wholistic opportunity perspectives.

Innovation in business models and metrics demands multiple perspectives of business performance.  A fractal perspective combined with flexible analytics helps analysts navigate data and relationships to find and promote combinations of products and customers whether transactions are small or large.  This is the fractal value concept.  

Once we identify a successful pattern we look for its ‘fractal’ or where it repeats at larger or smaller scale.  Looking for this repeating pattern permits us to re-define success regardless of scale, marke, product or customer.  We achieve maximum leverage of resources by offering similar but slightly different value propositions saving time and money. 

The fractal business model is supported by fractal measures.

To understand how the power of fractal patterns are applied in a customers context consider how we employ a ‘mask’ or ‘persona’ to approximate a customer ‘fractal’ to represent a small number of behaviours that we profitable serve.  We call this customer mask a Neuropersona that represents behaviours of a focused set of customers and likewise behaviours of groups of customers or behaviours of parts of an entire market.  Carefully selected behaviour sets are fractal and changes in those behaviours allow us to accomodate one customer, groups of customers or parts of an entire market if we can shift and align our value proposition accordingly.

Fractal business models and analytics applied to business model innovation are next practices and intangibles represent the most significant and quickest fractual value creation opportunity for any company. 

We welcome you to explore the fractal imperative with us.

 Cheers,

Nick www.speedsynch.com www.neuropersona.com

%d bloggers like this: