New RIM Playbook #IN Legal or Marketing Project Groups

The new RIM Playbook is a valuable addition for Legal or Marketing project groups as it allows them to exploit highly secure RIM Blackberry servers that conforms to international corporate IT standards. 

S5_playbook

 

The RIM PlayBook is capable of 1080p HD video, incluces an HDMI port, microUSB jack, WiFi, and Bluetooth 2.1 at one half a kilogram to provide “an amplified view of what’s already on your BlackBerry…” to “…use their tablet and smartphone interchangeably without worrying about syncing or duplicating data.”

The RIM Playbook tablet allows you to siphon data from your BlackBerry handset via Bluetooth tethering to display via the PlayBook.

RIM’s Playbook OS comes from recently acquired QNX and supports OpenGL, POSIX and HTML5 web standards and RIM’s new WebWorks SDK.

RIM Playbook Tablet Resonance Map

S5_playbook_news

 

Join us to see how RIM’s Playbook helps your Legal and Marketing project Groups.

Cheers,

Nick Trendov

@SpeedSynch @Groups_Groups @eDIscovery_ @ResonantView

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Exploit Predictive Analytics or Scenario Analysis #IN E-Discovery Projects

Scenario Analysis and Predictive Analytics offer a low risk, high value means to help eDiscovery project teams deliver less expensive high value results faster compared to usual eDiscovery methods.

Whether your eDiscovery teams employ Predictive Analytics or not, Scenario Analysis will help prioritize the sequence of eDiscovery processes and focus limited resources. Indeed if done properly faster, richer E-Discovery results may allow counsel to shape the legal action or negotiate from a position of knowledge before the eDiscovery teams commence their project.

Scenario Analysis for eDiscovery

Scenario analysis is very straight forward and may be done very quickly in most eDiscovery projects if practitioners are guided by the core concepts of scenarios.

  1. A scenario is a cluster of stories or content related to the legal action that requires E-Discovery.
  2. Case files may be created before an action is resolved or even before eDiscovery commences.
  3. Counsel can generally describe two or three high probability outcomes as an action commences.

Go to our @eDiscovery_ Value Brief for a view of combining Predictive Analytics and Scenario Analysis.

Join us to see how to it is possible to use Scenario Analysis and ‘proxy content’ to accelerate your E-Discovery results.

Cheers,

Nick Trendov @eDiscovery_ nick@scenario2.com @SpeedSynch @ResonantView

Value of Twitter-type Resonance Tools #IN Mobile Advertising and Marketing Models

Twitter-type Resonance advertising tools provide great value to stressed out marketers and advertisers who look to reachout to mobile customers as Social Media, data overload, SEO spam overwhelm traditional advertising and media business models.

What is Resonance?

The simplest way to understand Resonance is to picture someone juggling one or more tennis balls.  They juggle as long as the story or content represented by the tennis ball is meaningful to them and when their focus or perspective changes they drop the balls they don’t need and pick up others.

People and tennis balls (stories or content) must resonante with each other.

Resonance via SpeedSynch.com Resonance Maps

Resonance is Juggling Stories or Content that you need

Groups, Resonance and Trust

Since juggling a lot of tennis balls simultaneously may be stressful, busy people rely on people they trust to provide guidance and suggestions as to the tennis balls that may help them in their day and ask someone to toss them a tennis ball that they need and when they are done they drop it.

SpeedSynch.com Resonance Juggler

Resonance is like juggling Tennis balls

Resonance Confuses Marketers and Advertisers

Advertisers and Marketers lob stories into Twitter

Lobbing Advertising Stories into Twitter

SEO may have conditioned marketers and advertisers to serve as much content as possible out via internet web sites, blogs and social media platforms, after all the price was right, pushing content was virtually free.

In late 2008 over half of all searches started in social media platforms rather than search engines as people began to trust other people rather than the search engine spiders and the advertisers that fed them.  Twitter’s use of Resonance in a mobile software platform that includes elements of voting and self-forming groups offers the most unique value to advertisers and marketers. 

Twitter makes It is easy to understand which stories or content resonate with people, groups across different geographies and spam is inconsequential.

Twitter-type Resonance is Spam Free

When the SEO crews that made millions with the Google business model encounters the social media platforms that were islands they incorporated various techniques to get inside, something that the search engine spiders could not do.  The most common technique was ‘The Follower‘ where spammers set up shop and formed groups to overwhelm natural groups and the content they generate inside Facebook, LinkedIn and other social media spaces.

Spammers Fail to Pollute Twiiter

Advertisers and Marketers try to use technology on Twitter

Technology Fails to Overwhelm Twitter Trust

Spammers use every means and technology possible to lob in as many stories as possible, Twitter however has one important difference, if people don’t like stories or content they just drop the ball and if they don’t repeat or Re-Tweet then the content dies unlike a blog or space where spam sits around forever and polutes the perspectives and trust of natural group members.

Predictive Analytics and Mobile Marketing Resonance

SpeedSynch Resonance maps offer tools and techniques to measure the alignment of People, Content, Products or Processes and predict changes in Resonance so that advertisers or marketers can adjust their messages and budget allociations accordingly.

This is the Resonance Map of a mobile marketing entrpreneur and it is possible to see what is top of mind for him and the people that rely on his content via his blog and Twitter stream.

Mobile Entrepreneur's SpeedSynch.com Resonance Maps

SpeedSynch.com Resonance Map of Mobile Entrepreneur

Join us to explore SpeedSynch.com Resonance Maps and the value of Twitter-type Resonance tools in mobile advertising and marketing models.

Cheers,

Nick Trendov @SpeedSynch  @ResonantView  nick@scenario2.com

Exposed E-Discovery Counsel Struggle #IN Great Data Waves

E-Discovery Counsel armed with little other than ....

eDiscovery Counsel may be armed with little more than...

Exposed Counsel?

It seems that eDiscovery currently depends on counsel’s ability to run into a great 100 meter high wave of data, pull out a few liters of water and present it to a judge or jury with the assistance of ‘modern’ E-Discovery tools that provide cover equivalent to a Speedo bathing suit and not much else.

Counsel Struggles in Great Data Waves

eDiscovery Counsel struggles with Great Data Waves

eDiscovery Counsel struggles with Great Data Waves

Massive amounts of electronic data must be harvested, processed and analyzed, sometimes in databases that span countries or continents–a costly and time consuming process.Applying our datamining experience illustrates a better, cooler and faster approach to eDiscovery by using tools that help the content declare whether it is important in your eDiscovery work by employing the concept of Resonance and SpeedSynch Resonance Maps.

Overview of Discovery
Under the law of the United States, civil discovery is wide-ranging and can involve any material which is “reasonably calculated to lead to admissible evidence.” This is a much broader standard than relevance, because it contemplates the exploration of evidence which might be relevant, rather than evidence which is actually relevant.

‘Might be Relevent’
The notion of extending eDiscovery to data or content that ‘might be relevent’ is interesting and tends to increase size scope and time in eDiscovery projects as there is no end in sight with ‘might’.

Relevent Scenarios
When an action is launched by a plaintiff the experience of the defending counsel or previous cases usually offer a range of scenarios as a potential outcome of the action.

Working backwards from the outcome scenarios to access the data that would enable their manifestation would reduce eDiscovery time, cost and stress by up to 80%. Plaintiff’s, defendants, counsel and the assets they apply to eDiscovery are focused. 

The Great eDiscovery Data Wave
When you start your E-Discovery project do you feel like your are looking up at a great wave of data about to sweep you away?

Resonance Matters

SpeedSynch Resonance Maps facilitate the employment of a Scenario based E-Discovery approach and SpeedSynch Resonance Maps allow content or data that matches scenarios to float up to the attention of eDiscovery project teams.

Join us to explore the use of Scenario based eDiscovery and the use of SpeedSynch Resonance Maps–help cover your Counsel so that they can do their job better!

Cheers,
Nick @SpeedSynch @ResonantView  nick@scenario2.com



2010 Predictions and Observations that will Resonate #IN 2011 @SpeedSynch

These 2010 Predictions and Observations that will Resonate #IN 2011 have been posted on @SpeedSynch or WordPress blogs. 

Cheers,

Nick @SpeedSynch  nick@scenario2.com

Spam, Social Media and the future of Search 

Search engines and the advertisers they serve have a big problem with Social Media; they can’t shape its content and appear to have innovated beyond spam and PR with the follower.

  

The future of internet marketing and search is the follower.

  

Social Media and the Follower

 

The follower is like a heat seeking missile that follows targeted people in social media–usually ‘influencers’ because social media bloggers, influential or not, have become immune to subtle efforts of advertisers to promote their products or generate content to attract people that like content generated by specific bloggers.

 

It seems that once a blogger is identified as being influential or a blog as a gathering space for bloggers of influence one or more followers are dispatched to blogs to offer content that interjects the stories important to their patrons, the advertisers.  This is natural and easy as blogs are content generation engines.

 

Avoid Social Graphs and Super Bloggers

 

In my experience the real value of the ‘super blogger’ is directly related to sending your content out and others re-sending or posting, just like a chain letter.

This is done with the hope of boosting search engine visibility–leads and sales are a bonus, but not the main objective.

 

It’s not a popular view, but I would think that if you had the time to find the most influential bloggers you would be at the back of a long line and when you get to the front of the line, you would be disappointed with the result.

 

However, if you must take this path, think about these questions;

  1. Do they reach your prospective customers or markets?
  2. Can or will they help you and at what cost, $ or time?
  3. What is the desired outcome from engaging the super bloggers?
  4. Can they understand your products or customers or markets?
  5. Will they just re-send your story or modify it for their own purpose?

 

Good luck with it and it’s always better to talk to someone you can serve with your content or product rather than an agent.

 

The Biggest Social Media Success Stories

 

Social Media is a hunk of software and software is created for two reasons; 

  • Compliance
  •  Speed up processes

Success of software tools depends on if it fits the need of the person typing and the person reading what that person typed so the ‘biggest’ stories will be about how many millions of people signed up to a website so they could do something faster (Twitter) or that the website they use is ‘trusted’ (LinkedIN) or just plain old fun but a privacy nightmare that sells as much information as dumb users will enter (Facebook).

 

Don’t Invest Time or Money in SEO

 

SEO is about giving Google money and there are other options, either way you need to do this; 

  • Understand keyword themes of the reasons your customers buy
  •  Analyze keywords used by your competitors

Options–Establish presence where Search Engine Spiders don’t matter–

  • Find blogs or social media sites favoured by your customers
  • Go to blogs that use competitor’s clients
  • Pay per click, no fuss, saves time.

Search has moved past 90% of SEO experts with Google’s purchase of Metaweb last month so all the time you spend figuring out how to do SEO will be much better spent with your family.

 

The Tweet below is an answer to a question rather than an observation or prediction.

 

Explain Social Media Authenticity in a Tweet “Any words used in similar spaces share meaning.”

Titles that Resonate #Top #2010 #Posterous #Blog Posts delivered #IN #TransMedia Format

Titles that Resonate #Top #2010 #TransMedia #Cross #Media Post #IN #SpeedSynch #Content #Stories is meant to attract the attention of ‘machines’ or search spiders first and eyeballs second.

This single Posterous blog post will be automatically ‘pushed’ to Twitter and WordPress sites and later picked up by LinkedIn.

Here we see that the message directs the media flow and is later directed by the media channels to different spaces and groups.

Top 2010 Posterous Blog Posts

#transmedia #speedsynch spaces for internet marketing advertising

SpeedSynch boosts #Transmedia spaces for Internet Marketing Advertisers

#transmedia is new to artists, though well known to storytellers and in this space we will explore the application of our SpeedSynch internet marketing software and internet marketing advertising and promotional techniques to support #transmedia from a commercial perspective…

New TransMedia Marketing Rules

Internet marketing has essentially changed very little since marketers discovered how to successfully use Yahoo 10 years ago which may seem shocking to the Google generation, but is an accurate description of current practices…

Resonance and Prediction Marketing Rules

Success, Risk and Resonance  

Success in business is most often confused with precision, formulas and plans though it appears that after you plan life, life just happens which may be the reason why the concept of risk reduction is important in the business world where a business may not survive if it goes in one direction while its customers go in another.  When this happens we say that the business value didn’t ‘resonate’ with the needs of their customers or simply the business was not successful in serving their market…

 

Content Resonance Rules #IN Legal E-Discovery 2.0

The legal profession is wrestling with data and information overload to meet legal E-Discovery obligations and client expectations and may be able to benefit from significant advances provided by Social Media platforms and Content Resonance… 

 

SEO value decline and privacy toxicity highlights opportunities #IN Mobile Internet Marketing

The apparent decline in the perception of value and privacy toxicity of SEO may be very good for Mobile phone makers and internet marketers as the mobile phone has become the Social Media and internet website interface of choice by billions of people globally…

 

The content is this blog post also resonates and also influences the people that read it across the different media channels which it travels.

 

Cheers,

Nick Trendov @SpeedSynch  nick@scenario2.com

Twitter’s Resonance Rules Content, Trust and Relationship Value #IN

Success appears to grace fast learners able to assess their current state of affairs to determine how to focus resources, skills, time and attention to opportunities that Resonate to their brands and products. 

From a commercial perspective market and business success may depend on how quickly your customers learn and innovate and if you can help your customers do both faster, then you will also succeed.

Fast learning requires content to be delivered to people so that they understand how products help them work faster or get more value from their current effort.

Content and Success

Twitter is one of the few successful Social Media platforms where content, trust and relationships can be manged by community members very simply by following and Re-Tweeting.  The ability to access content is important to success and even more value may be created by finding the right content to speed up learning.

We help our clients learn fast by starting with 3 topics–

  • Customer Resonance — examine customer perspectives
  • Competitive Analysis — monitor how competitors change market offers
  • Capacity Analysis – assess how customer change impacts our capacity

Success, Social Media and Resonance

Success in business is most often confused with precision, formulas and plans though it appears that after you plan life, life just happens.  This is why the concept of risk reduction is important in the business world where a business may not survive if it goes one way and its customers go another.

Branding and advertising help reduce the business exposure to risk though both are one way models that sends stories to customers across media channels used and trusted less every day.

The loss of trust in traditional media sponsored by corporations or product sellers is evident in the rise of Social Media communities and comes at the expense of older media channels, corporate web sites and Search Engines that serve them.  Constant changes in the needs of people, commoditization of products and seemingly unlimited content available create a demand for faster learning and an imperative for business to adjust quickly to changing customer need.

Providing reliable content to customers so that they can quickly assess value of a new product or new way of working is one critical success factor that most business ignores.  This is how we help our clients help their customers;

·         Map the ‘Resonance’ of people, products and content across markets.

·         Shape stories from suppliers or competitors so customers learn faster.

·         Deliver stories across spaces and places used by customers.

Contact us to see how SpeedSynch Resonance Maps can help you understand how customer change impacts your business operations or investments in innovation, learning or infrastructure.

Cheers,

Nick Trendov www.speedsynch.com @speedsynch

Internet Marketing and Twitter Resonance

Profit, Twitter Resonance and Internet Marketing

 

Internet marketing has shifted subtly from an SEO story dominated by the Google, Yahoo, Bing search engine advertising models to Twitter’s Resonance focused advertising model largely due to the way people on the internet change the way they define the questions that describe what they need and the answers they believe fit their questions.

 

Internet Marketing, Content and Products

 

Getting the right products to the right people is among the biggest challenges faced by internet marketers and this challenge is effectively addressed by content, but only if the content used is aligned to the questions or answers of people searching for solutions.  It has only been about seven years that Google’s SEO advertising model allowed marketers to help searchers find content related to their questions or find the answers that they believe are valuable, and this was done with PPC or pay-per-click services and ORGANIC or ‘free’ content postings.

 

Content, Products and Social Media

 

While Google was able to innovate and take the search engine market away from Yahoo who had developed it in the mid 1990’s as a ‘directory’, it was Twitter that rode the Social Media wave and, almost by accident, stepped into an advertising model that avoided the ‘dark side’ of SEO marketing–spam.  As soon as Google started taking away market share from Yahoo entrepreneurs deconstructed their success and started to build up digital media corporations, essentially content creation engines, to feed Google and profit by directing ‘eyeballs’ to Google advertisers or actually sell products like Amazon.  Amazon started as a ‘book seller’ and ended up as a SEO powerhouse that is often in the top Google SERP or search engine results page rankings.

 

Smaller entrepreneurs saw how Amazon and other digital publishers stepped between manufacturers and buyers or Google and Media Advertisers and started blogging to do the same.  Soon Social Media platforms and other blogs we ‘full’ of content whose sole purpose was to direct searchers to small entrepreneurs who profited handsomely and if you Google any product or brand will see them on the first page of Google, Yahoo or BING.

 

By late 2008 or early 2009 over half of searches started in Social Media and advertisers started noticing Twitter.

 

Twitter Resonance ‘Kills Spam Dead’

Twitter users ‘Tweet’ 140 character messages and more often than not ‘Tweets’ point to related content usually in a Social Media blog by using a Tiny URL or similar link.  The main difference from the point of view of searchers or rather former search engine users is that it is possible to ‘follow’ people that you know or sources you ‘trust’ to find information that you need or want to know.  Combine this with the fact that fewer than 20% of searchers believe the stories on corporate web sites and you have a hot channel for marketers that want to deliver their messages in a trusted media channel.

Spam is the another issue creating difficulty for the search engine advertising models as small SEO entrpreneurs exploited the trusted status of blogs to place content far and wide across the internet to point searchers to their sites which then offered Google ads or an Amazon ‘buy’ button.  Google countered early in 2010 by purchasing Metaweb for their Semantic algorithms and appears to be working on reducing the ‘hits’ offered to searchers and must ‘weed out’ the SEO spam. 

Twitter doesn’t need to worry about spam as when a ‘Tweet’ or microblog is no longer important to searchers is ‘dies’ or goes silent and it is easy to see which communities ‘spam’ as they constantly shift from one type of content or topic to another.  Spam dies with Twitter’s model and appears to thrive with search engine advertising models.

Search Engine Marketing Increases Your Marketing Risk

Even if Spam was eliminated today old content that is highly ranked would introduce a high level of risk to marketers by delivering information that is out of date to searchers, whether they are customers or not.

Imagine spending millions of dollars on research and development and manufacturing a new product only to take it to market and have old specifications show up first on search engine results because the pages are frequently used by existing customers.  Not good.

Eliminate Marketing Risk with Content Alignment

Using Social Media generally and Twitter particularly helps marketers deliver the right content to the right customers so they get what they need whether it is new content to new customers or old customers that wish to upgrade or old content to old customers that need tips and tricks on how to get more value from their products.

We use content alignment to create new value with Speedsynch.

 

 

Cheers,

Nick Trendov www.speedsynch.com @resonantview

Twitter Resonance and Trust

If you still depend on search engine optimization or SEO and rely on Google Analytics to help you spend your advertising budget you need to explore ‘resonance’ and why Twitter uses it as their new Advertising business model.

To see the link between ‘resonance’ and marketing, go to http://tinyurl.com/speedsynch-resonance

Profit and Resonance

The concept of resonance is simple, people and products ‘vibrate’ according to how their value, needs and how they define answers and problems.  In order to increase sales and profits marketers must ensure that products may be found and that customers understand their value.  The closer the resonance match between products and customers the higher the sales and profits.

Resonance and Content

The relationship of resonance and content is a fundamental element of any marketing campaign because if the content or messages delivered don’t reflect customer need the sales don’t happen.

Content and SEO

Search engine optimization or SEO is a practice that employs tools and techniques to increase the visibility of marketing content to customers.  The core methodology of SEO is the creation of backlinks which are used to boost the page rank of the content where backlinks are directed.  Backlinks were initially created by web site administrators or web masters but currently are created by bloggers which creates a significant problem as backlink creation has become the new form of spam.

Content is king but backlinks tend to be spam and this has eroded the value of SEO for marketers and the corporations that employ them.

SEO and Google

With the perceived corruption of backlinks by bloggers and the consequential impact to SEO, Twitter was able to step into the gap with a software platform that is essentially a marketplace where people ‘vote’ for content by re-peating or re-Tweeting.  When Twitter content is no longer relevent it ‘dies’ and disappears unlike blog spam that is ‘forever’.

Good Content Gone Bad

Even if blogs were purged of ‘spam’ today the content there still goes ‘bad’ as it doesn’t change to reflect current reality of brands, solutions, products or the needs of searchers.  It is the use of blog content that is fundamentally flawed but if blog content was dropped tomorrow nobody would use Google or the other search engines.

Social Media and Trust

Social Media software platforms have seen unprecedented growth in the past three years because of ‘trust’. People trust people to help them refine questions and find the answers they need.  

Twitter and Tweets appear to have a very high trust factor.  Can SEO be trusted? 

Who do you trust, someone you know or search engine software algorithms influenced by advertising revenues?

Cheers,
Nick
nick@scenario2.com

SpeedSynch

SpeedSynch is our internet marketing software and solutions platform which delivers mainly two types of value–

  • Aligns customers and products
  • Accelerated Learning to add value internally and accelerate new product introductions

SpeedSynch Secret Sauce

Our approach and ‘secret’ is based on applying knowledge proven in the fields of psychology and psychiarty.  A brief overview may be found at http://tinyurl.com/speedsynch-No5

SpeedSynch Resonance

SpeedSynch maps resonance for marketers to help them understand how their customer needs are changing and how and when to adjust content on their corporate websites, blogs and Twitter Tweets so that their customers quickly understand the value offered and how to fit solutions and products into how they do business today or tomorrow.

Examples may be found @SpeedSynch or @ResonantView

Cheers,

Nick

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