2010 Predictions and Observations that will Resonate #IN 2011 @SpeedSynch

These 2010 Predictions and Observations that will Resonate #IN 2011 have been posted on @SpeedSynch or WordPress blogs. 

Cheers,

Nick @SpeedSynch  nick@scenario2.com

Spam, Social Media and the future of Search 

Search engines and the advertisers they serve have a big problem with Social Media; they can’t shape its content and appear to have innovated beyond spam and PR with the follower.

  

The future of internet marketing and search is the follower.

  

Social Media and the Follower

 

The follower is like a heat seeking missile that follows targeted people in social media–usually ‘influencers’ because social media bloggers, influential or not, have become immune to subtle efforts of advertisers to promote their products or generate content to attract people that like content generated by specific bloggers.

 

It seems that once a blogger is identified as being influential or a blog as a gathering space for bloggers of influence one or more followers are dispatched to blogs to offer content that interjects the stories important to their patrons, the advertisers.  This is natural and easy as blogs are content generation engines.

 

Avoid Social Graphs and Super Bloggers

 

In my experience the real value of the ‘super blogger’ is directly related to sending your content out and others re-sending or posting, just like a chain letter.

This is done with the hope of boosting search engine visibility–leads and sales are a bonus, but not the main objective.

 

It’s not a popular view, but I would think that if you had the time to find the most influential bloggers you would be at the back of a long line and when you get to the front of the line, you would be disappointed with the result.

 

However, if you must take this path, think about these questions;

  1. Do they reach your prospective customers or markets?
  2. Can or will they help you and at what cost, $ or time?
  3. What is the desired outcome from engaging the super bloggers?
  4. Can they understand your products or customers or markets?
  5. Will they just re-send your story or modify it for their own purpose?

 

Good luck with it and it’s always better to talk to someone you can serve with your content or product rather than an agent.

 

The Biggest Social Media Success Stories

 

Social Media is a hunk of software and software is created for two reasons; 

  • Compliance
  •  Speed up processes

Success of software tools depends on if it fits the need of the person typing and the person reading what that person typed so the ‘biggest’ stories will be about how many millions of people signed up to a website so they could do something faster (Twitter) or that the website they use is ‘trusted’ (LinkedIN) or just plain old fun but a privacy nightmare that sells as much information as dumb users will enter (Facebook).

 

Don’t Invest Time or Money in SEO

 

SEO is about giving Google money and there are other options, either way you need to do this; 

  • Understand keyword themes of the reasons your customers buy
  •  Analyze keywords used by your competitors

Options–Establish presence where Search Engine Spiders don’t matter–

  • Find blogs or social media sites favoured by your customers
  • Go to blogs that use competitor’s clients
  • Pay per click, no fuss, saves time.

Search has moved past 90% of SEO experts with Google’s purchase of Metaweb last month so all the time you spend figuring out how to do SEO will be much better spent with your family.

 

The Tweet below is an answer to a question rather than an observation or prediction.

 

Explain Social Media Authenticity in a Tweet “Any words used in similar spaces share meaning.”

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Twitter Resonance Rules Brand Evolution — The Prequel.

It seems that during the rise of Social Media marketers have been confounded by the Twitter software platform and have struggled to understand its impact on the companies that they serve or their profession.  The temporary nature of Twitter communications is contradictory to one of the prime directives of marketing, defining and increasing brand value.
When I visited Silicon Valley in San Francisco in 1992 I saw the first Yahoo! billboards that promoted the notion of the internet and the Yahoo! directories and in 1998 or 1999 I noticed the beginning of Googles search engine results pages driven by content backlinks in a form of a popularity contest.  Five or six years later the idea of search engine optimization is born when competition starts to erupt over link names and search engine page results or SEPR ranking.

 

Marketers were watching Google carefully and noticed that it was much more cost effective to adevertise on the internet and you could advertise to individuals unlike mass media of the day.  Marketing was moving slowly into the world wide wieb and soon the crawl would be a walk and then a race to see who could stake the best words in a form of ‘virtual land grab’ so that when searchers entered a phrase into a search window the products promoted by savvy marketers would rise above their slower and less internet knowledgable competitors.

 

Branding also evolved quickly in the late 1990’s and early 2000’s mostly due to the rise and fall of world economies and old school advertising agencies we pressured heavily by Public Relations firms that repeatedly SHOUTED their messages.  It appeared that quanitiy and repetition had triumphed over quality, at least in most cases.  The repetition of brand messages fit well into the theory of branding where it was assumed that products would be purchased in perpetuity and that brand managers would strive to maximize profits and determine how to position brands so that competitors could not take customers and sales from the brand.

 

Economies of scale in manufacturing and advertising were critical drivers of brand equity where eventually competitors would start to outsource in continually lower cost global locations while seeking any advantage in their brand warfare.  Eventually the global outsourcing trend moved from a crawl to a brisk walk and then a frenzied dash to Canada then to Mexico, China, India, Brazil and the Phillipines.

 

Software suppliers like ASK, CA, BaaN, IMI, SAP, Oracle and IBM provided big corporations big systems to control global supply chains and achieve the dream of global economies of scale.  The stretched supply chaines required supplier agreement timelines of up to two years which became a problem and eventually bankrupt corporations like Nortel who were competiting with Asian competitors of handsets and telephone infrastructer with product cycles of six months or less.  The Nortel products and inventory, on-hand and future committments was obsolete before it could be manufactured  The large ERP systems compounded the problem as planning cycles were optimized and precise, thoug it was doubtful if the users were capable of assessing the risk or trained to deal with it nor were the suppliers capable of adjusting quickly to the new world order.  Time was speeding up and the corporations with few long term obligations and even fewer long term investments would reap the rewards.  Marketing and Branding followed the trend of cost reduction and increasing speed and internet services and product vendors like Cisco, Oracle and SAP were happy to comply with the direction and push hard when they realized giants like IBM were afraid of leaving profitable territory.

 

Rise of the Internet and Speeding up of Time
One significant consequence in the speeding up of time in business is that products have become commodities and in markets like fashion it may be as little as two or three days after a model walks down the runway in Milan that a knock off or copy of very good quality clothing is being loaded into a container in Asia bound for European and American retailers.  Branding is the only distinquishing feature in the commodity game and marketing the main value driver.

 

From early 2000 to about 2005 marketers had an easy time cutting advertising costs by shifting to PR and internet advertising, mostly around email and simple websites and while a lot was said about electronic commerce not too much was happening, yet.  As cost competition rose so did competition for favourable internet branding position and this cause the creation of a new profession, search engine marketers which could exploit the tendency of people to type a few words into a search engine box and be ‘served’ the answers to their questions.  Google made billions by being a servant. 

 

SEO Entrepreneurs Take Profits from the mouths of Search Engines
It didn’t take entrepreneurs too long to figure out how to exploit search engines and learn to stand between product manufacturers and millions of buyers who wanted to buy their products on-line saving 50% or more in the process.  Soon every brand would be pushed down in the search engine results pages or SERP.  The process accelerated faster with the creation of the Social Media software platforms WordPress, LinkedIn, Facebook and Twitter and soon SEO entrepreneurs could create content and backlinks to easily manipulate the SERP and amateurs realized what was possible and they climbed aboard the gravy train.

 

In an attempt to counteract the trend Google buys Metaweb the semantic database firm, starts its own blog platform and starts archieving Twitter feeds while pushing the SEO entrepreneurs to create video content and feed its YouTube pipe which it aims squarely at the old Media conglomerates.  In the meanwhile Blockbuster Video enters bankruptcy protection in mid 2010 and Twitter reaches over 150 million users, most of them mobile and in countries like Brasil and India.  Sylvester Stallone shows the world the new Twitter marketing resonance rules as his move Expendables first catches and then screams by Leonardo DiCaprio’s Inception.  Stallone is fueled by a clever tsunami like Twitter campaign fueled by millions of Brasillian Tweets.

 

The quick rise of Social Media and Twitter makes it harder to convince advertisers that search engines would or even could continue to deliver the brand value and in late 2008 or early 2009 over half of searches started in Social Media software platforms.  Corporations quickly start jumping into the Social Media and Twitter pool with both feet distressing all of their suppliers who must quickly re-face products that were designed in the late 1990’s to now work in a world where business models and time had accelerated beyond recognition.

 

Twitter Rules Brand Evolution
With only 140 characters the Twitter software platform is able to deliver stunning value by combining content and backlinks so that if a Tweet or micro blog post is not popular it expires.  No need to assess or rank, no need to archieve.  All of the work is outsourced to the Twitter community.  Better still no need to worry about old content, good bad or indifferent, and certainly no need to build server farms worldwide.

 

Instead of charging fees based on ‘clicks’ and forcing customers to spend money and time on SEO that is totally disconnected with sales, Twitter charges advertisers according to how long a Tweet is heard and how far it goes across groups in the Twitterverse.  Unless a Tweet is ‘Re-Tweeted’ it expires though advertisers can promote their own Tweets which means that Twitter will place a very few of them in their Trending dashboard making them visible to millions of Tweeters globally.

 

Marketers get multiple branding messages for free which is a pleasant change from SEO models where a ‘conversion’ or sales ratio of 5% is considered wildy successful, if you don’t count that you have to pay for the other 95% of ‘clicks’.

 

Branding has moved to virtual real time speed with Twitter though marketers haven’t had the opportunity to explore or determine best measures Resonance or the relationship between Customers, Products and Content.

 

We have come to the end of our Prequel and examples of Resonance Measures and the technologies that we have applied for the past three years may be found at http://twitter.com/resonantview or https://speedsynch.wordpress.com or http://www.speedsynch.com

 

Cheers,
Nick Trendov

Resonance Inspires Content

Resonance is an important factor in internet marketing and inspires and drives Twitter’s advertising business model.

What is Resonance?

Resonance is a similar focus or purpose or interest and often it can be measured easily by understanding the stories active or top of mind for people or content.  On simple way to determine an affinity of resonance in people, objects, places, spaces, events or time is to assess the similarity and differences in perspectives or stories. 

While this is evident when looking at resonance between two people, except for the case of different perspectives which we will address later, how does this work when you compare perspectives of people and objects? 

Products Resonate

 One simple way to understand how people can resonate with objects is to define the object a product being offered for sale.  Products are concieved as an idea, designed, manufactured and taken to product and in most importantly, wrapped in stories to convey learning about the value of the product to future customers, how to deliver or repair the product and how the product should be made in order to deliver value to its buyer and profit to its seller and manufacturer.  Products resonate according to the stories in which they are wrapped as they proceed and mature from an idea to delivering value to a buyer.

Content is Shaped by Resonance

Once we know the perspectives or stories important in relationships then we can employ content to increase or decrease resonance.  Yes, it is true, sometimes you want to push things apart as in slowing down demand for a product that we won`t be able to deliver until next month or next quarter or perhaps is not as profitable or where we have a temporary quality issue.

Content has both Wayfinding and Product Values

Content has two unique values and is more than a story or image or brand as it may be used to convey learning, it may be used to help people find things and also be created as a product as is the case with publishers or a wayfinding tool as is the case with search engines or street maps.  The form that content takes depends on its use and its use depends on where content is valuable.

When content is used as a wayfinding or navigation tool, such as in search engine optimization or SEO, content is usually crafted to attract the attention of search engine spiders to specific website pages or other content which has product value.  The wayfinding content must resonate with both search engine spiders and searchers or people find it and use it to visually navigate to the space where they find answers to their questions or to help them refine their questions according to new perspectives encountered.

Resonance Inspires Content

It is the wayfinding value of content that must resonate with people and while wayfinding content is valued highly, look at Google’s stock value, it must also be changed constantly as searchers use different words and perspectives to describe similar problems on a regular basis.  Indeed the way searchers describe virtually identical perspectives changes about 30% per month so that in less than three months any product description must be modified according to ‘old school’ search engine optimization methods.  Ask yourself how you describe something you need today and observe how this changes constantly and while 30% may seem high it is still significant even if the number was 10% or less and this is one of the reasons why Google, Yahoo and BING are moving quickly to semantic SEO where different descriptions of a problem will yield similar or different search engine results depending on the user context or perspective. 

Content must change to accomodate changing customer perspectives, questions, problems or objectives as needs and markets never stand still, they always change.  This is one aspect of resonance and the way we describe out products and where we deliver content to attract searchers or customers to our products or content is the other aspect of resonance inspired content.

You can see how we measure resonance by looking at examples of our SpeedSynch internet marketing software @resonantview

Cheers,

Nick Trendov

www.speedsynch.com

Naming is the New Branding

Social Media software platforms like WordPress, LinkedIn, Facebook and other provide a space for ordinary people to create their own content and compete with marketers and advertisers who are served by search engine corporations.  Today if you post enough blog content you can influence which links are presented to searchers by search engines.

Quantity Trumps Quality

Content quantity now rules quality and the value created by advertisers is temporary as it may be disrupted at any time by Social Media bloggers who create a ‘stronger path’ to links unreleated to the products or their brand owners regardless of how much money they spent to create those relationships.  If the idea that quantity of advertising or promotion trumps quality leaves a bad taste in your mouth then consider the poor advertising agencies who in the past four or five years have been swamped by Public Relations firms or advertisers that shout the same message many times–not exactly a quality focus though some ads are good.

Advertising and promotion on the internet is no longer even remotely additive which implies that the revenue and advertising models that up to late 2008 favoured search engine optimization or SEO have eroded quickly and there are opportunities in finding their replacements.

Go with Strength

If since late 2008 or early 2009 over half of all internet searches started in Social Media platforms and posting enough blog content will impact positively on your search engine results ranking or negatively impact your competitors then why do corporations still believe in the concept of search engine optimization?  May advertisers will go with strength and re-focus marketing investments to divert advertising programs and events from a SEO orientation to focus squarely on Social Media.

THE RISE OF NAMING

May marketers intuitively undersand the rise of social media though they continue to stick with applying the concept of branding to a platform that naturally embraces NAMING.  What is naming?

We view naming as something beyond the selection of a name as different people may apply more than one name to the same thing as they view it from at least two different perspectives.  HOT to one person is POPULAR to another and SICK to someone else–note that here SICK may actually mean someone is ILL or mean that something is emphatically GREAT in regional slang.

Names Rule and Trump Brands in Social Media Internet Marketing

You too can understand which names are important in your communities and to your customers by looking at their stories and how their stories RESONATE to attract people to content which in turn directs them to products or provides answers to questions important to searchers or customers.

Identify Names and Searcher Perspectives

Our objective is simple when using names–we idenfity which names and their associated story perspectives which make them valuable to people.  Here are the simple and proven steps that we use:

  1. Look for names or stories in content important to customers, ideally names that reflect current needs or objectives
  2. Analyze our products and brand to determine the ‘names’ or keyword themes that correspond to step 1 above
  3. Tune our content and Social Media or SEO or Media advertising to link important customer names to our products

Content and Customer Resonance

It is imporatant to note that content in Twitter, Social Media blogs and corporate web sites all change or resonante differently and when looking at the competitive analysis exemplar below we may direct some customers to Twitter, others to our Social Media blogs and others to our corporate site.  The determination of where we direct our customers depends on there interaction preferences and the closeness of NAMES in the three locations so that we align closely and carefully to customer names used.

Let’s start by understanding how our content resonates.  We determine how ‘people’ resonate with the same approach by looking at the content they post and the names they use to describe their questions or problems and answers or solutions they seek.

Social Media and Competitive Analysis  

Social media sites by their nature must change quickly to accomodate and serve their customers.  Web sites on the other had change very slowly in comparison.  They are tightly controlled effective, efficient and usually have a higher quality standard than social media sites, which is why since early 2009 content creation, searches and business models have moved towards social media.

Competitive Analysis and Internet Marketing

Internet marketing is not possible without competitive analysis as customers have too many options available.  They find content virtually anywhere and can buy from just as many suppliers.  Indeed if you Google any product or service the manufacturer or licensed reseller is often not on the first SERP or search engine results page.

Competitive analysis is the art of finding where you are compared to your competitors on Google and measuring the distance of your story from your current or future customers on LinkedIN, Twitter or WordPress.  SpeedSynch Semantic SEO report maps like the one below lets you easily compare the semantic signature of products, content and customers to determine if your story is close to your customer needs and when the distance changes.

SpeedSynch Twitter Feed Signals New Product Focus

* Double click on map and click again or use the zoom feature on your browser to view the two Resonance maps below…

Resonance map of SpeedSynch.com’s Twitter Stream

Note different themes on the Twitter feed of SpeedSynch.com and the Resonance map of SpeedSynch.com below.
SpeedSynch.com Semantic SEO report map by SpeedSynch internet marketing software for semantic backlink and link quality to boost SERP rank

SpeedSynch.com Resonance Map

We clearly see the SpeedSynch Twitter shift by looking at the semantic differences  to the web site Resonance map above.  

Names Rule and Trump Brands in Social Media Internet Marketing

While this may seem like a controversial statement, in my experience names rule and trump brands in Social Media internet marketing and the sooner you assess if this is true for your company or brand the bigger advantage you will have to create new and unique value for your customers.

Cheers,

Nick Trendov

www.speedsynch.com @resonantview

Resonance means Bringing ideas from Mind to Market

Bringing ideas to market is the holy grail of Social Media entrepreneurs globally and the European Union has their eyes focused on that prize while venture capitalists eye exit strategies.

The Speed of Change

Social Media andWhen we look at the speed of content changes in web sites, social media sites and Twitter, it is easy to observe how each software platform vibrates at a different frequency–Twitter the fastest, social media slower and websites the slowest.  Competitive analysis and internet marketing must know account for the different rhythms of content change and behaviours seen in order to provide useable insight and strategies helpful to business.  Besides the impact to corporations, the business of search has been impacted by the speed of Social Media and Twitter.

Search Shifts to Social Media

Since early 2009 over half of searchers started their searches in social media platforms and trust or rather the ability to ‘shape’ SEO by almost anyone may have been the cause and the trend appears to be accelerating.  Google and other search engines now appear to be shifting to Semantic search to shake the control of entrepreneurs who rent domain names and create content as fast as possible to stand between buyers and sellers on the internet.

Google or BING, including quotation marks– “Any words used in similar spaces share meaning.” for a practical hands on experience of Semantic search that is different from keyword oriented search.

Insight Shifts to Twitter

Twitter is to SMS as RIM is to email.   Twitter’s success is based on ‘Resonance’ between Tweets and people who read them and Re-Tweet.   Twitter is engaging and with its trending panel stimulates ‘play’ where groups all over the world ‘compete’ to see if their ‘themes’ can beat out those of their competitors.  Winning themes are known instantly though very hard to control.  Obtaining a ResonantView of what stories are trending is critical to adjusting corporate advertising and manufacturing focus and coporations are still very uncomfortable in the new social media and realtime marketing spaces.

Ideas to Market

When taking ideas to market speed counts and coordinating vast networks of people, expertise, intellectual property and manufacturing capacity is important.  Going alone is not an option and the North American approach to innovation, manufacturing and marketing is about to face a fierce challenge by a systemwide approach.

Just like Twitter can be used to ‘synchronize’ thousands of Tweeters,  the EU looks to syncronize tens of countries who may not have the luxury of going alone.  Read the news and events from the EU Pavilion Shanghai 2010 World Expo.

via Bringing ideas from mind to market.

Re-Tweet if you Like!

Cheers,

Nick Trendov

www.SpeedSynch.com

Two market mega-trends will shape the future of your SEO ROI–

Two market mega-trends will shape the future of your SEO ROI–

  • Twitter’s Resonance Advertising model
  • Googles move towards Semantic SEO

Twitter Resonance
Early in 2009 over half of searches started in Social Media platforms like Facebook and WordPress social media islands where people create and consume their own content. Twitter benefits from this market trend as content posted on Twitter may contain content in addition to backlinks used by search engines to determine rank order of content displayed to searchers. 

Early in 2010 Twitter introduced a Resonance advertising model, the longer a Tweet is heard and the further it goes into and across different Twitter communities, the more they charge advertisers. Twitter has no need to use algorithms to determine rank and avoid content spammers that today dominate the Google Search Engine Results Page or SERP rankings and advertisers don’t pay when people ‘read’ ads or click on links which is a behaviour totally disconnected to sales. 

Google and Semantic SEO
Media buyers are asking search engine marketers harder questions as they assess internet marketing budgets. Corporate marketers ‘Google’ competitive brands and note that they rarely rank in the top three positions of a Google results page despite significant internet advertising spending and if the brands rank well there are plenty of competitive options available to searchers in either the organic search or the paid search sections of a SERP. 

Why Semantic Search Matters
Search on or Google “Any words used in similar spaces share meaning.” Include the quotes in your search and you will be using the practical meaning for semantics to find examples of semantic meaning rather than a simple combination of words or keyword phrase used historically in search engine marketing or SEO. 

Keyword Phrase Manipulation
Historically SEO marketers build as many backlinks as possible to websites across the internet to link their brand and product content to searches. Entrepreneurs decoded the ranking approach and started re-selling products, better than the manufacturers themselves. The internet promise hasn’t worked as planned for business. 

Google’s purchase of Metaweb will create the semantic algorithms which I expect will be used to ‘shake’ SEO entrepreneurs out of top SERP rankings. Google appears to be gently nudging the SEO entrepreneurs to craft video websites. Watch out old Media corporations! 

It appears that internet marketing programs that can measure, analyze and exploit the trends created by Twitter’s Resonance and Google’s Semantic trends will do well. 

Cheers,
Nick Trendov

http://www.speedsynch.com

How to manage 1,000 bloggers posting to popular Social Media sites.

How to manage 1,000 bloggers posting to popular Social Media sites.

USE A DIGITAL PERSONA

a.  Choose 10 or more documents that represents your blogging ‘focus’.
b.  Provide the focus or perspectives to the 1,000 bloggers in the form of a ResonantView or keyword theme guide.
c.  Demand bloggers submit unique content, ideally in 300 word ‘blocks’.

FOCUS, PERSPECTIVE  and SEO
This approach ensures that the blog content will have a focus that is important to your company and blog visitors.  The authors have the flexibility to provide their own perspectives of the focus which then provides you with keyword themes for the new style of SEMANTIC SEO or keyword phrases for old style SEO.

The 300 word blocks allows an editor to mix and match blocks or add an opening or commentary with images or a video clip very quickly.  If authors submit 900 word articles in 3 blocks then the content can be split up easily and posted across social media sites with Postereous or other applications.  The articles work harder for you this way!

TWITTER RESONANCE AND BLOG CONTENT
It is really important that your blog content be ‘flexible’ and appeal to as many people perspectives as possible because as you push your content further through sites like Twitter the content must ‘resonate’ with many different types of people.  This is how we take content an make it ‘resonate’ with an influential blogger and the people who follow him.

MATT CUTTS’ IS THINKING ABOUT…

Matt is followed by thousands of people because he is Google’s spam guy and SEO crews have to stay on the right side of Googles rules.  Monitoring the keyword themes (semantic meaning) and staying ‘inbounds’ with your content means that most of Matt’s followers will understand your content as it ‘resonates’ to Matt’s frequency.
See Matt’s ResonantView at the top URL below.

SET BLOG RESONANCE
The documents I mention above set the ResonantView of your blog which help the authors align and SYNCHRONIZE their content which I assume is what your blog visitors want.

PERSONA and ResonantView

I built Matt Cutts’ ResonantView by looking at his last 2 Twitter stream pages though it is easy to do from his blog posts, documents or anything else in a digital format that is related to Matt’s needs or objectives.

The second URL is a link to my semantic blog which will help you avoid the slow decay if you use old schoold SEO.  A little background at the risk you expose yourself with ‘proven’ SEO is there as well. 

Google, Yahoo, BING and others are switching to semantic meanings.  Twitter is also moving from PPC to RESONANCE!

TWEETS and RESONANCE

Tweets are very important and can also be crafted to ‘resonate’ to the interests of the people that you want to reach–social media influencers, customers, suppliers or community members at large.  I describe Twitter, Tweets and Resonance in my Semantic Blog.

You can do this yourself with or without the SpeedSynch internet marketing software that we used for Matt’s ResonantView.

Cheers,
Nick

RESOURCE LINKS

  • http://adscenario.com/Documents/MattCuttsTwttr20100820.png
  • http://isemanticblog.wordpress.com
  • http://twitter.com/resonantview
  • –Note:  We use ‘SEO Reports’ or ‘Semantic SEO Reports’ to describe ‘ResonantView Graphs’ as searchers use SEO Reports very frequently and there is less competition for us to rank until ‘Graphs’ start to become a common search term.

    Twitter’s Rules Social Media Resonance

    Twitter’s new advertising business model will affect you and helps you learn why social media changes everything.

    Twitter on Resonance

    We are launching the first phase of our Promoted Tweets platform with a handful of innovative advertising partners that include Best Buy, Bravo, Red Bull, Sony Pictures, Starbucks, and Virgin America—with more to come. Promoted Tweets are ordinary Tweets that businesses and organizations want to highlight to a wider group of users.”

    Sony’s participation signals a deep understandinf of how resonance will impact the Media and Entertainment market spaces which we cover @ResonantView which is undergoing a ‘resonance’ re-branding.  Resonance Metrics are provided by SpeedSynch.com SEO reports which add a unique twist to resonance measures. 

    SpeedSynch internet marketing tools software calculates resonance by using ‘semantic’ meaning rather than words as Tweets evlove as they become RT or re-tweets or mentions but their core meaning is intact!  We discuss the use of semantic meaning and retweets at my Semantic Blog.

    What is Resonance?

    Resonance is sound that travels in the context of Tweets.  The farther and longer a Tweet travels, the more value it should be to the people and corporations that benefit from actions inspired by the Tweet.  Currently it is generally assumed that people will ‘Re-Tweet’ or pass a Tweet along though many and soon most will ‘add’ their own tags to also ‘ride the Tweet’ as much as possible.

    Advertising Age’s ResonantView

    “Twitter is developing a performance model that could be the basis for pricing based on a metric called “resonance” — impact judged on how much a tweet is passed around, marked as a favorite or how often a user clicks through a posted link. Ads that perform well will stay in the system; ads that don’t rise above the resonance score of a typical tweet from a marketer will fall out. Ultimately, Mr. Costolo wants marketers to pay for ads based on the lift in resonance over a standard tweet.”

    Riding a Tweet!

    Where possible add a small ‘sparkle’ or story tag so that any Tweet with potential to go a long way also carries your story tag with it!

    Measuring Tweet Resonance

    Twitter’s ‘trending’ tools and other tools that we expect them to introduce are the easiest way to measure.  Our recommendation is to stay with the Twitter tools for now as the model is changing quickly and so will the measures.

    Buying Resonance Words

    New companies will try to sell you ‘resonance’ or rather the words that are trending.  Don’t do it!  Twitter changes in milliseconds and by the time you decide that spending more on resonance is worth any investment it will have changed.

    Drop a pebble in a pond and bett on how long a ring will be visible is as close as I can get to describing why buying resoance words may not help you or your company.

    How to use Resonance

    One way to use resonance is to understand the ‘meaning’ behind the resonance and then identify if it resonates with your product or service.  When you find resoance echoes that reflect your product values post content or buy ads or adwords associated to the people or sites there.

    Resonance and Company Profits

    In the Resoance SEO Reports below we compare an ‘original’ blog post and one that references or resonates with it.  Understanding that resonance is more than Re-Tweeting is important.  Tweets or blog posts can ‘resonate’ by containg the meaning of the orignating post or Tweet.  Why pay for influencers when content is what inspires actions?

    Note:  click on diagram to enlarge, click again or zoom with browser.

    SpeedSynch measuires SEMANTIC RESONANCE important because of Twitter's Resonance Ad Model

    SpeedSynch Resoance comparison--See Twitter's Resonance Ad Model posts.

    Join us @SpeedSynch to explore how Twitter’s Resonance impacts you, your products and your company!

    Cheers,

    Nick Trendov

    www.speedsynch.com

    Twitter, SEO Rules and a bad Hunch

    This is the Semantic SEO Reports of Hunch.com created by SpeedSynch internet marketing tools software currently in BETA.

    Twitter and Resonant View

    Twitter is the envy or virtually every VC and start up company who then define their value propositions according to Twitter ‘weakness’ and Hunch.com does the same. 

    Hunch According to Hunch

    A short concise explanation of the value of hunch is found here;

    ” … (Hunch) created what we call the taste graph. We created this implicitly from questions answered by users and other data sources. Our thesis is that for many activities – for example deciding what movie to see or blouse to buy – it’s more useful to have the neighbors on your graph be people with similar tastes versus people who are your friends.”

    I’m not sure that this is revolutionary and definately backward facing–in other words Hunch assumes that what you bought yesterday will be bought today by your Social Media neighbours with similar tastes…well, maybe and I responded here:

    Spoken like a true Valley VC.

    Users don’t create graphs, they interact and the software that tracks their interactions infers relationships that are by their very nature backward facing.  Shaping the value of the interactions by calling them graphs or behaviours in reality provides value to the host or software vendor usually in order to justify fees to users or advertisers or both.

    It’s a simple trade, use of a platform for tracking you like a mouse in a maze until the data justifies the exit price.

    The platforms have provided value though in Silicon Valley all software is a commodity including Hunch.

    Software usually provides two forms of value, process acceleration and compliance and Hunch has some room to add more value in both of these areas.  The open question however is whether Catherine’s camera purchase works for me if I ask the same questions.  I’d say probably not as my story, the processes that I need accelerating, my software, brand preferences and the way I measure must be different.

    Here is a Semantic SEO map of the way people and Search Engine spiders view a few of Hunch’s Twitter feed — Dog Food, Wine, Real Estate, Dating, Gay Marriage and Bread.

    As far as I can tell that is the focus of an advertising aggregator though I’m not sure if it’s a bad Hunch?!

    NOTE:  click on image below twice to enlarge or use your browser zoom feature.

    KEY:

    • ( 1 ) Tweets from Hutch.com’s Twitter stream
    • ( 2) Relationship Graph
    •  (3 to 9 ) Keyword Theme Weights and Relationship Hierarchies by Tweet

     

    Semantic SEO Reports of Hunch.com's Twitter Stream

    Hunch.com's Twitter Stream SEO Reports by SpeedSynch Internet Marketing Tools Software

    These SpeedSynch Semantic SEO reports above ( I will post a detailed explanation soon on my semantic blog)  illustrate that Hunch looks very much like any other entrpreneur who sells dog food, wine or other commodity on the internet.  Try it out…Google any of the word combinations on the map that we build with our SpeedSynch internet marketing tools software and see if Hunch can deliver the goods faster or cheaper.  Unless I have a bad Hunch,

    I  think not, after all these folks stand between Google or Amazon, you and the products you need.  Hunch is no match for them.

    Cheers,

    Nick Trendov

    www.speedsynch.com

    Use Twitter to Rank Higher

    Twitter is more than a broadcast platform and we use Twitter to create a unique form of competitive analysis that guides how we create content for blogs, links and backlinks.  The SpeedSynch Twitter semantic map below keeps the content we build and post to Social Media sites synchronized with our internet marketing assets that include domain names, links, backlinks and blog content.

    This is one internet marketing processes we drive with Twitter to boost our SERP or search engine result page rank:

    1. Create a blog post with a focused semantic signature of keywords important to SpeedSynch.com
    2. Post a 140 character Tweet with a TinyURL of the semantically focused content
    3. Go to LinkedIN and share the Tweet on our home page and groups, if appropriate

    We can quickly recombine blog content for Flickr.com, StumbleUpon or other Social Media sites and we always synchronize  product stories, customer needs and internet marketing assets to avoid wasting time and money or risk of alienating customers.

    SEMANTIC SIGNATURE TARGET

    The semantic SpeedSynch Twitter feed map below helps us orient content and leverage our Internet Marketing assets.

    * Click on the map twice or zoom with your browser to view a full size semantic map…

    internet marketing software used to create Semantic SEO report maps

    A Semantic SEO Report Map for the SpeedSynch.com Twitter Feed

    The Semantic signature above guides our content creation for Twitter and then we map the new content below:

    Use twitter to Rank Higher with Search Engines

    We Tweet focused content with an appropriate Semantic SEO signature that complements SpeedSynch Internet marketing assets to rank higher

    SEO professionals will note that the semantic signature of the blog content is consistant and complementary to the semantic signature of the SpeedSynch Twitter feed above it.

    Other examples of using Semantic SEO report maps to synchronize content are at http://www.twitter.com/speedsynch

    Cheers,

    Nick Trendov

    www.speedsynch.com

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