Twitter Resonance, Profit and Sustainability

Shun SEO for Sustainable Profits!

Twitter’s move to a Resonance based advertising model is the main driver behind moving the SpeedSynch web and social media sites away from an old SEO keyword design to a sustainabile Resonance micro site design built with Semantic meaning.  Sustainability is the key.

Like any other business we don’t do anything unless it is linked to serving our customers or improving our competitive position in the market and Resonance allows us to avoid unsustainable SEO models and offer unique Social Media value to our customers.

We review SEO and sustainability at detail here though in summary the ability of almost anyone who generates enough content to confuse search engine spiders and become more visibile that the manufacturer of a product means that buyers pay more for a product and the market efficiency promised by the internet is patently false.

Once you consider that currently SEO adds to your cost of buying almost anything and the cost of selling almost everything on the inernet it becomes obvious that there must be a better way and Twitter has apparently found it with Resonance.

Resonance Rules Value

Resonance is created by content, whether it is in the form of a blog post, Tweet or product content used by searchers to help them find what they need or learn something they value.  Searchers interact with content and SpeedSynch measures content and behaviours to create Resonance maps based on Semantic meaning rather than SEO keywords used in PPC advertising and marketing.

Content must ‘resonate’ or engage searchers to deliver real value to people and if the content doesn’t help them accomplish their objectives then resonance fades very quickly.  The search-engine-optimization or SEO advertising models don’t concern themselves with user value and they charge customers according to how may people ‘touch’ or click on the content regardless of its value to people.  Twitter understand the SEO model is not sustainable and spent a consideable time exploring options before moving to Resonance.

SpeedSynch internet marketing software measures Resonance so we can aligns content to customers for:

  1. Navigation or Wayfinding value
  2. Learning for operational improvements or innovation

Semantic Meaning and Resonance

Google or BING “any words used in similar spaces share meaning” and you will find practical resources for semantic meaning which we use in assessing Resonance.  From a searchers perspective any content that helps refine a question or refine an answer resonates with the searcher.  The content is relevent or has high quality and value.  From a buyer’s perspective the products that fit the objectives or needs of the buyer resonate closely with their current assessment of value.  It is important to note that a searcher’s or buyer’s assessment of value changes quickly for different reasons and we accomodate this simple truth with the persona concept.

Does your content Resonate?

Understanding closeness of meaning or affinity of purpose gives you a good idea of whether two things resonate.

This his how we measure Resonance very quickly in the SEO space as SpeedSynch;

  1. Maps content relationships of concepts or keyword themes rather than keyword phrases
  2. Allows you to assess the value of the keyword themes according to your perspective

Content and Products

Content, whether it is text, images, audio or video, is often confused with the value it delivers which is in turn determined by its format, location and it’s facility of  interaction with products and people.  Content can be used to describe products or it may be used as a wayfinding tool to help people find other content or products.

Describe vs Prescribe

Content that is crafted and delivered well allows people to define questions that they are not sure about and perhaps refine their understanding as they learn during their search.  Content also helps people understand what is needed to achieve a goal, how or what  to do or where something that will be pruchased, returned or repaired.  Often people refine questions or answers at the same time as they look for and find content during a search and once they know their answer, they will go out an find a product.  Content helps describe questions, answers and assists people to self-prescribe the products they need.

People and SEO Marketing

SEO marketing is a fairly simple concept.  Web sites and blogs are the spaces that hold content so that it may be explored by people that search for answers or products.  It is still believed that people search by entering word combinations or keyword phrases into a search engine in order to find the content that will lead to the products or services that they will eventually buy.  SEO marketers devote considerable resources to balance their desire for high volumes of potential buyers with relevency which attracts the right type of people they wish to serve.  Getting many people to a product is useless if they don’t buy because it is irrelevant to searchers.

Content is tasked with ensuring that search engine spiders rank their web or social media sites highly, ideally on the first search engine results page or SERP.  Being number one is the ultimate goal and closer to the top of the first SERP means more profit.  However after 18 years marketers have devised their own ways to entice search engine spiders to their sites.  Indeed in early 2009 more people start searches in social media sites like Twitter, LinkedIN, WordPress and Facebook than entering keyword phrases into Google.  There is a simple reason for this and content is the answer.

SEO Marketing and Content

Blogs generate far more content that corporations and I review the main reasons in my Semantic Blog in WordPress.  In an interesting twist the desire for corporations to set up and forget websites has allow bloggers to divert the search engine spiders so that blogging content impacts the visibility of all brands and products worldwide.  While this is obvious it was Adobe, considered a slow moving dinosaur by both Google and Microsoft, that acquired Day Software to provide corporations with content generations factories to fight the content war currently being won by the social media platforms.

Google Fights Back

Google did some acquisitions of its own acquiring Metaweb and accelerating the move away from SEO keyword phrases to semantic themes.  While the old guard SEO marketers and promotors will argue how many years this will take it is very easy to see how many SEO experts where brutalized when Google’s algorith changes in May and June 2010.  If you listen carefully you will hear how SEO marketers adjusted by creating more links and backlinks and adjusting the infrastructure of their SEO sites but the writing is on the wall.  Backlinks are created when someone like the content they find on a site and notes or sites the site in a blog post or on a web site–people link back to the content that is valuable to them.  We believe that Google is currently applying semantic algorithms to content and working quickly on backlinks which are the lifeblood of SEO marketers.  By measuring how the sites that carry the links to the content being evaluated by search enging spiders Google, BING and other search engines will know the value of the backlinks according to semantic relevencyof the searcher.  A link originating from a coffer grower will have more relevancy as a backlink to content about coffee on a site that discusses or sells coffee than the same link on a site focused on baby clothes where mothers blog about needing coffee while shopping because they are sleep deprived.

Google currently does this with keyword phrases and the use of semantics will take it to a much higher level where it is possible to attribute different semantic meaning to the same content and also the relevency of backlinks.  We will show how this is possible with SpeedSynch and how SpeedSynch may be applied to understand current and future customer perspectives and behaviours which we call Neuropersona.

Changing Relevency and Customer Behaviours

The simplest measure that shows how quickly things change in internet marketing is that from month to month searchers use only 50% or half of the same keyword phrases to describe the same objective or problem.  This change is consistant and causes marketers to constantly change how they describe products, services and the content used to help searchers find the products they need.

Quite simply searcher perspectives change so quickly that the relevence of content and backlink naturally errodes and must be updated or switched in accordand to new searcher perspectives.  Old backlinks should not have the same weight or value for search engine spiders or people.  This becomes a huge problem for old school SEO marketers who thrive on just backlinks or believe that the more backlinks the better.

Not only does customer behaviour change with search but it is also possible for searchers to change their behaviours in another way that causes marketers even more stress.  Consider the case where someone in the same househld buys items for other members in a household three times in one day.  Is the buyer a man, a woman or a child?  Did the buyer buy because they had to replace the item and will contine the buying pattern?  Did they buy a gift?  Did they buy to replace an item borrowed from a neighbour?

Our solution to this dilema is to apply the concept of persona behaviours where we place content on a site to serve allow of the questions or objectives above regardless of the demographic or psychographic make up of the buyer.  Indeed we believe that peopel can switch persona behaviours at will and so as not to confuse our notion of persona to how user interface experts or programmers apply the term we call ours Neuropersona.  Neuropersona are describe on

EPISODE ONE:  Blogs and Twitter Alerts

So now we have a little background on SpeedSynch, SEO, Semantics, Neuropersona and now it is time to move on to the first episode where we move from a focused single page site that is part of a larger microsite on to a five page blog based micro site on a WordPress platform with a tight Twitter connection for alerts.


In order for us to achieve our goal of creating an internet asset to attract both search engine spiders and people that become satisfied customers we start by creating SEO reports of our Twitter feed because it is there where we reached out to customers first with the stories that we found relevent according to feedback.

Here is the semantic SEO report of our last 10 Tweets on our Twitter feed:

* Please click once or twice to enlarge or alternatively work with the enlarge option on your browser…

Semantic SEO Report of SpeedSynch Twitter Feed 2010.08.08

Twitter Feed Semantic SEO Report of SpeedSynch

Why Twitter?

Twitter is a critical element in communication today because of it’s realtime and because most tweets or posts in a Twitter feed link to or act as backlinks to web sites or other social media sites.  This is the case with SpeedSynch where the Twitter semantic SEO report above is a map of 10 tweets.  It is the last 10 tweets and the associated blog posts that indicate where our customers are taking us and where we intent to go.

Our next post will highlights Google’s fast push away from SEO keywords to semantic meaning.




Auto Post vs By Hand for SEO

Do you get better SEO ranking and customer awareness when you distribute content across social media sites by hand versus an automatic tool?

Is this different than email spam?

If you can automatically generate and content to complements people or blog perspective where you will post then it is not spam.

If you post virtually the same content in response to different people or blog perspectives then many might considere it spam.

‘By hand’ infers personal touch and content perspectives aligned to the meaning of the person or blog where you intend to post.

Why not use an automated process that includes the judgement of a person who might also adjust each post ‘by hand’ if needed?

Use Twitter
Search to find where to post your content by following links in Tweets.  Twitter Rules SEO value.

Use SEO Reports
Use SEO Reports if possible to examine the ‘meaning’ of the content where you want to post.



Read the content and adjust your post to complement or support or provide another perspective to the content you have discovered via a Twitter search?

Twitter Rules SEO
Tweets provied multiple perspectives of the keywords in your content.
Find the Tweet that is closest to your content perspective and toadjust much less ‘by hand’ content which means you go faster. 


Here Twitter and SpeedSynch provide immediate perspectives and meaning that ‘cut and paste’ posting systmes lack.  Twitter and eyeballs would do the same with a little practice.

Google will penalize the client for which you are building them unless you adjust the posts, ‘by hand’ or not, they will probably be rejected or labelled spam and most probably be considered ‘similar’ by Google which means the backlinks that you are attempting to create will be worse than useless.

Good luck with it.


Use Twitter to Rank Higher

Twitter is more than a broadcast platform and we use Twitter to create a unique form of competitive analysis that guides how we create content for blogs, links and backlinks.  The SpeedSynch Twitter semantic map below keeps the content we build and post to Social Media sites synchronized with our internet marketing assets that include domain names, links, backlinks and blog content.

This is one internet marketing processes we drive with Twitter to boost our SERP or search engine result page rank:

  1. Create a blog post with a focused semantic signature of keywords important to
  2. Post a 140 character Tweet with a TinyURL of the semantically focused content
  3. Go to LinkedIN and share the Tweet on our home page and groups, if appropriate

We can quickly recombine blog content for, StumbleUpon or other Social Media sites and we always synchronize  product stories, customer needs and internet marketing assets to avoid wasting time and money or risk of alienating customers.


The semantic SpeedSynch Twitter feed map below helps us orient content and leverage our Internet Marketing assets.

* Click on the map twice or zoom with your browser to view a full size semantic map…

internet marketing software used to create Semantic SEO report maps

A Semantic SEO Report Map for the Twitter Feed

The Semantic signature above guides our content creation for Twitter and then we map the new content below:

Use twitter to Rank Higher with Search Engines

We Tweet focused content with an appropriate Semantic SEO signature that complements SpeedSynch Internet marketing assets to rank higher

SEO professionals will note that the semantic signature of the blog content is consistant and complementary to the semantic signature of the SpeedSynch Twitter feed above it.

Other examples of using Semantic SEO report maps to synchronize content are at


Nick Trendov

The Future of Search is the Follower

Spam, Social Media and the future of Search

Search engines and the advertisers they serve have a big problem with Social Media; they can’t shape its content and appear to have innovated beyond spam and PR with the followerThe future of internet marketing and search is the follower.

Social Media and the Follower

The follower is like a heat seeking missile that follows targeted people in social media–usually ‘influencers’ because social media bloggers, influential or not, have become immune to subtle efforts of advertisers to promote their products or generate content to attract people that like content generated by specific bloggers.  It seems that once a blogger is identified as being influential or a blog as a gathering space for bloggers of influnce one or more followers are dispatched to blogs to offer content that interjects the stories important to their patrons, the advertisers.  This is natural and easy as blogs are content generation engines.

The main purpose of the content offered by followers is meant to;

  1. create physical links to advertiser social media or web sites
  2. stimulate a search to the products mentioned

Follower Note and Disclaimer

While the example below quite probably is not an example of a follower–unless Wolfram is the patron– the out of context post mimics follower behavioural patterns brilliantly.

Unless you are part of the Semantic Web LinkedIN group you won’t see the original post that I use to describe the behavioural patterns of real followers but you will see my response, my second adjusting response and Semantic SEO report maps created by our SpeedSynch internet marketing software.

Exploit Followers with Semantic Signatures

  • Semantic Signature — a Semantic SEO report in map crafted with SpeedSynch Internet Marketing software, example below.

Followers place stories in blogs, forums and blog posts as people and search engine spiders are both leary of automated or programatically generated content motivated by advertisers selling products or harvesting eyeballs to justify advertising prices.

This is how can I respond positively to follower content and shape their content and energy to add value to our products:

  1. Create a Semantic SEO report map of follower content.
  2. Connect a follower’s content to sematic signatures of our product and social media content with a semantic response.
  3. Adjust our blog response as needed to reinforce semantic signatures of our products, web and social media content.
  4. Post a semantically engineered blog reponse in a different social media island.
  5. Cross connect the exploiting content across social media islands for maximum effect.

Note:  Click on the map once or twice to enlarge or use the zoom feature in your browser…

How to use SpeedSynch Semantic SEO report maps to expoit followers and create high quality blog content, links and boost SERP and search engine rank

How to exploit a Follower and shape their content to add value to your social media and web sites.

Semantic Signature FAQ

I am happy to respond to questions with LinkedIN groups where I am a member or go to see my Twitter feed for other examples.

The techniques used for this post are fractal and span multiple time scales–see Social Media Perspectives and Software Tools.


Nick Trendov

Twitter’s Competitive Analysis Edge and Facebook’s Advertising Failure

Twitter’s future appears bright indeed because of 140 character stories broadcast worldwide on mobile phones though in sharp contrast the future of Facebook is very uncertain.  Facebook appears to have a difficult time competing with it’s own community members in web advertising as it promotes a new business model in an attempt to stake a claim as an effective advertising platform.

Let’s start with Twitter’s amazing value and unique ability to align content to people and stories internationally across social media and web sites in multiple languages.  The immediacy of Twitter is insurmountable and highlighted in a short WordPress post that uncovers millions of Brazilian posts about Sylvester Stallone’s new move, Expendibles.

Stallone crushes Google ランボー押しつぶす Google Rambo esmaga Google Stunning example of SEO competitive analytics 1:38 PM Jul 25th via web

The huge wave of tweets in response to Stallone’s Expendibles is social media advertising on an unprecendented scale and creates significantly more value than the popular alternative of purchasing a few Google adwords or maybe all of Facebook’s current advertising.  The Brazilian tweets shouted loudly across the world and while here they seem ‘negative’ the publicity they generated helps Stallone fight to position Expendibles in a highly competitive market currently dominated by DiCaprio’s INCEPTION and Angela Jolie’s SALT.  No easy task though it seems that the tidal wave of Brazilian tweets predict a bright future.

Semantic SEO Predicts your Future

140 characters in your Twitter feeds can tell me what , when and maybe even why you or your company will do.   If this sounds unrealistic have a look at this is a Semantic SEO report of our Twitter feed which we use to deliver content to educate our current and future customers. 

Social Media and Competitive Analysis

Social media sites by their nature must change quickly to accomodate and serve their customers.  Web sites on the other had change very slowly in comparison.  They are tightly controlled effective, efficient and usually have a higher quality standard than social media sites, which is why since early 2009 content creation, searches and business models have moved towards social media.

Competitive Analysis and Internet Marketing

Internet marketing is not possible without competitive analysis as customers have too many options available.  They find content virtually anywhere and can buy from just as many suppliers.  Indeed if you Google any product or service the manufacturer or licensed reseller is often not on the first SERP or search engine results page.

Competitive analysis is the art of finding where you are compared to your competitors on Google and measuring the distance of your story from your current or future customers on LinkedIN, Twitter or WordPress.  SpeedSynch Semantic SEO report maps like the one below lets you easily compare the semantic signature of products, content and customers to determine if your story is close to your customer needs and when the distance changes.

SpeedSynch Twitter Feed Signals New Product Focus

* Double click on map and click again or use the zoom feature on your browser to view the two Semantic SEO reports maps below…

Semantic SEO report map of created by SpeedSynch internet marketing software to boost backlink and link quality for top SERP rank

Semantic SEO report map of Twitter Feed

Note different themes on the Twitter feed of and the Semantic SEO report map of below. Semantic SEO report map by SpeedSynch internet marketing software for semantic backlink and link quality to boost SERP rank Semantic SEO report Map

We clearly see the SpeedSynch Twitter shift by looking at the semantic differences  to the web site Semantic SEO report map above.

I must admit some of my partners were uncomfortable with me exposing our Semantic SEO report map and in defence I will say that there is one highly critical piece that is missing, our customer behaviour maps which clearly illustrate the changing needs of our customers though we describe how they are built on and I will blog about how it’s done very soon.

Now we move from the unique competitive analysis value created by Twitter to Facebook’s upcoming advertising failure.

Facebook and Advertising Failure

Facebook is about to follow in Google’s footsteps as it attempts to profit by implementing an advertising model which appears to focus on offering advertisers access to Facebook community members.

Unfortunately for Facebook their community members are also competitors as you clearly see below:

Facebook Scemantic SEO report map by Speedsynch internet marketing software for link and backlink quality to boost SEO rank

Apparently SEO Experts know how to outrank Facebook for Facebook Advertising Ads

Facebook may be in for a very big surprise as they start to compete with their own community members for advertising revenue.  Content is the key for advertising visibility, reach and relevence and Facebook community members have many years of experience in competing with Google.

Let’s see how Facebook does, though my feeling is that it will not be as good as they plan.


Nick Trendov

Link Thieves are choking your brand value.

Your brand value is being throttled back by bloggers who build content with variations of your brand content and here is how to identify it so that you can take immediate action.

  1. Search on your brand or product
  2. Check every link on the search engine results page or SERP to see whose link was offered
  3. Look for any sites that are not your own, Wikipedia, Amazon or legitimate association or direcctory sites

When you find the sites that have been positioned above your brand or product you will probably find link thieves and here is what they look like for SpeedSynch.

* Click to enlarge, twice if necessary or use your browser zoom control…

Link theives use your brand or product content to rank above you in search engine results

Your Brand Value is being strangled by Link Thieves

We create unique semantic SEO report maps with our SpeedSynch internet marketing software that allows us to drop link thieves as the search engines shift quickly to semantic algorithms.  In this case it is highly unlikely that anyone searching for SEO reports or semantic consulting services or internet marketing software with semantics will also search for a camera.

Indeed the old school SEO myth that this type of link ‘stealing’ is useful no longer applies and the link thieves permitted me a simple way to illustrate what few people realize–their brand and product value has been choked back by link thieves and Semantic SEO is the way to go.  Google and BING both think so too.



Social Media vs Corporate brands and why Semantics decides who wins.

Social Media Content swamps Corporate Brands

By almost any measure in early 2009 Social Media platforms were where most people start searching for things which caused a considerable amount of distress to corporations and the search engines that served them.  People had learned that if they posted enough content, almost regardless of quality, then the search engine spiders would be distracted from the focused corporate sites and rank quantity first, and this is what happened.  Let’s explore how we might be able to exploit this trend.

Sometimes its easier to make a point by showing rather than telling so lets have a look at any brand or product that you can think of and see who’s content the search engines believe is the best for you.  Type any product or brand word into Google, BING, Yahoo or another search engine window and you will probably see somewhere in the top 5 links though not necessarily in this order; Wikipedia, Amazon and three links totally unreleated to the product or brand.  These are bloggers, usually entrepreneurs who make considerable money when you click on their links because they provide you value whether it is information from content or the ability to buy something faster than manufacturers or their partners that deliver the products to market in older business models.

Brands and Link Thieves

Your brand value is being erroded by link thieves today. Se how link thieves affect my SpeedSynch brand and search on your brand to see how your brand value is being erroded by link thieves.

Copy the Best

Blogs and bloggers discovered that search engine spiders depend heavily on backlinks or links from blog posts connected to content that they need to evaluate in order to compare and rank content from different web sites, social media or corporate.  Once the ranking is done it is offered to searchers according to word combinations that they enter into search windows.  Bloggers started creating links and backlinks by the billions and corporations by the tens and hundreds.  Its no wonder that corporation rank quite low even when they search for their own products and brands.  What did they do?

Social Media Gold Rush

Corporations did what the bloggers did, they copied the best and essentially use blogger tactics in Social Media sites, not creative but effective.  This however causes considerable stress for advertisers in old media and no the search engines as they didn’t have visibility in social media and the owners of the popular social media software platforms made millions and soon billions.

Now the pendulum swings back as the content generated in the social media platforms chokes their ability to provide useful content to their own users and the bloggers actually need the search engines to create value for the content they generate.  If one fails they both fail and now the search engines are tinkering with their algorithms so that they control results but don’t kill the blogs and for this they intend to use semantics.

What is Semantics?

Wikipedia defines Semantics though everyone else, like in th commentary above, defines it their own way for their own profit.  Here is a semantic seo report map created by SpeedSynch to illustrate how bloggers use content for visibility.  SEO professionals will note the keyword stuffing totally unrelated to semantics and by accident this map illustrates the battle between blogs and corporations.

* Click once or twice to expand the map or use the zoom feature on your broswer after clicking once…

Social Media vs Corporate Brands and the battle to control words on the Internet

Semantics will decide who wins the battle of Social Media vs Corporations for control of words and brands on the Internet

Smenatics and Searchers

Semantic meaning is important as all three players in the battle for words must deliver value to searchers or visitors to blogs, corporate sites and search engines.  They have a common benefit and semantics will deliver a common value if it is done from the perspective of searchers or visitors.

Perspectives and Behaviours

Look at the semantic SEO reports map created by our SpeedSynch internet marketing software above and you will notice how different people with unique perspectives can find value by looking at the graph and keyword themes. 

SEO vs Semantic SEO

The last sentence above is  a mouthful but my SEO consultants told be to optimize on “internet marketing software” and “SEO reports”.  So I ensure the terms are in post, on the image tags and categories and I start blogs with names like “iinternet marketing software”–note that on WordPress “internet marketing software” was already taken so I added another “i” as the search engines disregard it giving me the visibility I need.  This is old school SEO which is quickly losing value and being replaced by Semantic SEO.

Semantic SEO is creating content, like this post, that the spiders can read and determine that it matches the semantic meaning which is probably useful to a searcher based on how other searchers have defined semantic meaning for words entered into a search engine window.  Now the old school SEO folks will say, “no change”, but there is a change and it is subtle and the subtly is why there is so much pain if the webmaster forums that are attempting to ‘decode’ Google’s “Caffeine” algorith.

Subtly often requires time to study and careful consideration before arriving at realization, learning and insight and Semantics will be a process rather than a formula. 

My future posts will show how moves from the old schoold SEO design to Semantic SEO almost like a reality show and why I believe Japan should win the Semantics SEO battle.

Apparently search engines forcus on titles and text that is either bold or italics– we will see!



New rules for Blogs, Links and Backlinks

If you want your blogs, links and backlinks to boost your search engine rank you must learn about the new rules of semantic search.

A simple example is illustrated by the answer I posted  today in LinkedIN Answers:

Lee I read this as “what kind of books do you read?”, either way it’s the best question I’ve seen in LinkedIN, brilliant!

It inspired this long blog post on Semantic SEO and here is why–

I don’t read books, I look for stories and taking this perspective has affected how I read and which books read me.

Stories are both converyors of content and markers to help you find what you look for in conversations or books and you won’t go wrong if two of the ways you define stories are containers and maps.

One of the reasons I don’t read books is that the stories inside books provide richer persectives if you can find them and combine them to your benefit rather than how, when and where they were offered by the publisher.

Books on the other hand are Guttenberg’s version of the video game and while they do more, two of the ways I look at books are books as addictions and books as self-conditioning tools.

Another reason that I don’t read books is that the stories in them transport other stories that benefit the publisher, editor, author or their patron. Reading the stories allows me to learn about conditioning and self-conditioning.

In my experience most books read people as people purchase books that have an affinity with their current or future interests or the opportunities and challenges that they may face. The book, whether paper or ebook provides richer perspectives and helps them find questions and refine answers. Just like Google or LinkedIN answers.

Great question and I thought that I would offer a semantic map of this post and the thread for your viewing pleasure!

See the Semantic map of this answer and the original answer to see the value of semantic tuning–

Semantic SEO map comparing two LinkedIN Answers and semantic differences

How small changes affects semantic meaning to search engine spiders



Will Semantic Search help Google battle Social Media?

Social Media vs Google, will Semantic Search help?

Semantic usually refers to the study of meaning and the Semantic Web is a term coined by W3 is meant to describe the tools and techniques needed to add meaning to the content on the internet rather than a thing.  This is an important distinction to keep in mind.

Semantic SEO

Semantic SEO is the natural progression of SEO or Search Engine Optimization and a shift to creating value from words to using concepts which is critical as there is so much content, text, images, audio and vido to sort through on the internet before your find what you need.

Google needs new mojo to fight off social media and with the Metaweb acquisition it looks like semantic search is Google’s choice.

Is Mathematics Enough?

The principle behind semantic search is brutally simple but very hard to execute mathematically, “different words used in similar situtations or contexts tend to have similar meaning”.

Where are Stories?

Searchers all start with unique perspectives at the start of a search and while they may end their search at the same place, they found their way according to their own reasons.  This simple truth cannot be reasoned out mathematically but can be inferred or determined by understanding the stories important to searchers during their search process.

Stories and Semantic Search

The purpose of semantic search is to provide searchers what they need fast and this is done by delivering the context that is important to them though currently LSI or latent semantic indexing is how it’s done.  Stories also have an important role to play the the link to stories is simple, when we look at numbers we think stories and when we listen to stories we measure with numbers.

Social Media and Search Don’t Mix

The social media sites are terrible at search, even if they use Google, for two reasons;

  • Too much content
  • Too many perspectives

Keywords, Search and Semantic Meaning

Where there are hundreds of thousands of social media platform users, or event millions, it is impossible to measure perspectives or value using conventional measures.  One blog post can be good, bad or ugly for thousands of people, at the same time.  The same blog post may switch from good to bad for the same person days, hours or even minutes after it was flagged as ‘LIKE’, which is a big problem for search which depends on mathematics and can’t deal with dynamically changing value very well, if at all.  Semantic search offers the promise of being able to measure the context of searchers which then allows the search engines to look for content with similar contextual meaning, good bad or ugly.  ‘LIKE’ doesn’t matter anymore and good riddance.

Mathematicians, Academics and Storytellers

Now we have a problem as we know that stories impact searcher context or perspective but how is it measured?  Currently the mathematicians who earn very good wages use mathematics related to the text or content on websites to determine semantic meaning.  Google has an advantage that it can also connect the dots from the beginning of a search to its conclusion.

Searcher Perspectives are the Secret

Searcher perspectives are difficult for Google and semantic mathematicians or academics to determine and this represents a huge opportunity for entrepreneurs.  We find user perspectives by letting searchers declare the stories important to them as they search.

The 3 step process is proven over seven years of application;

  1. Create semantic behaviour maps or Neuropersona Masks of searchers or customers
  2. Map content linked to products, web and social media sites
  3. Align semantic maps of searchers to product semantic maps for semantic SEO

We use the semantic maps for simple, practical and profitable work;

  • Blog with semantic signatures to attract the semantic signatures needed by search engines
  • Create semantic links and backlinks to boost link quality with semantic signatures
  • Offer searchers better quality results with semantically oriented wayfinding options

Join us here and at to find your own way to semantic profit.



Wired Exclusive, Google and Web Monitoring

Wired‘s recent exclusive article on new CIA investment in Web Monitoring and Google and while it is a short but interesting read. 


The military funded the internet and eventually the technology was releases to benefit citizens which lead me to speculate about how corporations would apply the web monitoring technology and ask whether the public sector may already be more advanced.

 Radian6, Social Radar and other commercial products are adequate for monitoring social media and perhaps the best are still to be found in the laboratories of entrepreneurs or plain hobbyists.  The old school competitive analysis vendors also have a stake in the internet monitoring game and the concept of mutually assured destruction where the fear of competition entices some CEO’s to buy internet monitoring software as an insurance policy.


Monitoring the internet is valuable if and when the analysis is act on and this in my experience is rare.  Look at your competitive analysis or monitoring software and do a simple calculation. 

Divide the number of words in the reports by the number of words in the database that the system stores.  Then multiply that number by the cost of buying the software, operating the processes that the software demands and the related infrastructure costs.

My guess is that your result is, more or less, $0 or probably close to the value delivered by the exercise, but there is hope!


Monitoring is good when there is a plan and the budget to move forward and get a job done and internet marketing is one very profitable opportunity that benefits from the right kind of web monitoring and here is how it might work.

  1. Monitor extensively to identify web content with ‘buzz’–like the Wired post above.
  2. Map keyword phrases in content to create a unique blog post–like this one.
  3. Create links and backlinks to web or social media sites–SpeedSynch blogs or on Twitter


The backlinks in this post were created by exploit the keyword phrases of the original Wired article as mapped by our SpeedSynch internet marketing software so as to show how Social Media blog posts have been able to overwhelm corporate search engine spiders and the visibility provides significant profit potential.  Here is the SpeedSynch keyword theme map…

Wired Exclusive on CIA Google and Future of Web Monitoring

Web Monitoring benefits Corporations more than Government


Adobe’s recent acquisition of DAY Software provides corporations the ability to enhance the miniscule amounts of corporate content on internet sites to counter social media blogs and backlinks that currently overwhelm corporate search engine spiders.


A couple of years ago search engines were starting to be influenced by vast amounts of user generated content and people building backlinks which motivate people to build more content faster when they realized that a few hundred posts could make you a star or a lot of money.  The Faceboook, Twitter and LinkedIN really took off.

Th Social Media sites now generate more content than can be understood by search engines and for those who are looking for the next tool in internet marketing, tightly integrated micro sites is a blogger innovation that you must learn about.

People influence search engines by using keyword themes in blogs and product content to shape blog posts to boost page rank, the quality of links and backlinks and connect multiple blog posts for search engine visibility.

Web monitoring is good when you have a plan and the ability to boost your visibility to search engines and survive and profit from the upcoming corporate content deluge as global content generation factories come on-line are very good reasons to monitor.


Nick Trendov

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