Titles that Resonate #Top #2010 #Posterous #Blog Posts delivered #IN #TransMedia Format

Titles that Resonate #Top #2010 #TransMedia #Cross #Media Post #IN #SpeedSynch #Content #Stories is meant to attract the attention of ‘machines’ or search spiders first and eyeballs second.

This single Posterous blog post will be automatically ‘pushed’ to Twitter and WordPress sites and later picked up by LinkedIn.

Here we see that the message directs the media flow and is later directed by the media channels to different spaces and groups.

Top 2010 Posterous Blog Posts

#transmedia #speedsynch spaces for internet marketing advertising

SpeedSynch boosts #Transmedia spaces for Internet Marketing Advertisers

#transmedia is new to artists, though well known to storytellers and in this space we will explore the application of our SpeedSynch internet marketing software and internet marketing advertising and promotional techniques to support #transmedia from a commercial perspective…

New TransMedia Marketing Rules

Internet marketing has essentially changed very little since marketers discovered how to successfully use Yahoo 10 years ago which may seem shocking to the Google generation, but is an accurate description of current practices…

Resonance and Prediction Marketing Rules

Success, Risk and Resonance  

Success in business is most often confused with precision, formulas and plans though it appears that after you plan life, life just happens which may be the reason why the concept of risk reduction is important in the business world where a business may not survive if it goes in one direction while its customers go in another.  When this happens we say that the business value didn’t ‘resonate’ with the needs of their customers or simply the business was not successful in serving their market…

 

Content Resonance Rules #IN Legal E-Discovery 2.0

The legal profession is wrestling with data and information overload to meet legal E-Discovery obligations and client expectations and may be able to benefit from significant advances provided by Social Media platforms and Content Resonance… 

 

SEO value decline and privacy toxicity highlights opportunities #IN Mobile Internet Marketing

The apparent decline in the perception of value and privacy toxicity of SEO may be very good for Mobile phone makers and internet marketers as the mobile phone has become the Social Media and internet website interface of choice by billions of people globally…

 

The content is this blog post also resonates and also influences the people that read it across the different media channels which it travels.

 

Cheers,

Nick Trendov @SpeedSynch  nick@scenario2.com

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Your Success Depends on Your Customers Learning Faster

When there is chaos in alsmost any social or commercial situation it is the fast learners that succeed, those who can quickly assess the current state of affairs and determine where to focus their resources, skills, time and attention.  It is no secret that your success depends on your customers learning faster and if they succeed by learning faster, then you will succeed too.

Change, New Products, Mergers and Acquistions

Whenever there is market change or chaos it is important to understand that customers will demand new value from products that they consume and the producers or re-sellers that provide them.  This is natural and in order to accomodate the needs of your customers you will have to tune existing product or deliver new products or buy a company or merge with another company.

Any or all of these processes demand high levels of learning for success.

An idea requires that its creator learn and in order for an idea to be assessed and manifested in a commercial form more people must learn about it and how to blend it into their existing processes, structures and relationships.  Indeed the process of manifesting and idea into a product and taking it to product requires more time at learning than manufacturing. 

The process of marketing and sales is actually the trasmission of learning from seller to buyer.

How we learned to Learn Fast

We learned about learning over seven years from self-directed adult learners who, in our experience, align objectives to content, tools and measures to learn quickly and effectively. We then we combined our learnings with commercial internet marketing software and techniques normally used to align customers, products and content.  

The SpeedSynch fast learning methodology that resulted from our work with self-directed adult learners focuses on aligning people, content, tools and technology when and as needed to facilitate learning.  

Alignment is the core value delivered by SpeedSynch software and techniques though the approach is unique to traditional academic learning methods as we avoid traditional command and control perspectives in order to facilitate self-directed learning.

 This is what we do. 

SpeedSynch Fast Learning

Since 2003 SpeedSynch’s fast learning classes have been delivered and refined into a proven process that consistently delivers high value learner results by explicitly using facilitators to broker expertise in learner groups.

It is our practice to encourage learners to learn our fast learning process to acquire new skills quickly and then deliver the same skills to other learners and three factors are at the core of the SpeedSynch fast learning methodology;

Brokering

SpeedSynch fast learning consistently delivers excellent results as facilitators broker expertise and content within groups to achieve desired outcomes while group members simultaneously learn and work.

Neuropersona

Neuropersona tools help learners view content, tools and measures from multiple learner perspectives to accelerate learning. Neuropersona perspectives employ semantic concepts combined with analytical perspectives that combine numbers and stories.

 Fractals

SpeedSynch internet marketing techniques employ fractal perspectives to increase the value of corporate performance analysis, business and competitive intelligence, product and business model innovation and scenario analysis to mitigate risk mitigation and broker value.  The unique element of SpeedSynch fast learning is the internet marketing software and internet marketing techniques used to align learners, content and tools to speed up learning according to their objectives and measures.

SpeedSynch Fast Learning is Proven

SpeedSynch delivers accelerated learning value by employing the principles of Andragogy formulated by adult learning pioneer Malcolm Knowles, who emphasized the self-directed focus and the tendency of adult learners to take responsibility for individual or group decisions.

SpeedSynch Learning Platform

This is a sample of what our learners achieve with our SpeedSynch learning platform, and this is an overview of our approach–

Facilitators help adult learning groups assemble according to need and introduce topic frameworks, content, tools and provide guidance as the groups simultaneously learn and work. Our facilitators provide ‘blended’ guidance on-site, telephone or via the internet and learners employ any facilitator reviewed tools and techniques according to their objectives and the content encountered during their group learning journey. 

SpeedSynch accelerated learning leverages Social Media platforms which are now the preeminent content creation spaces. Learners create content as they navigate digital spaces according to their objectives and perspectives. 

Technology employed during the learning sessions may be very simple such as sketch pads and white boards or complex like computers, browsers and other software applications or decision support systems available to or requested by clients.

SpeedSynch Learning Groups

Groups of 4 to 6 people may be combined in a cluster of 3 to 4 groups.

Learning Topic

Typically a topic is set externally for learners by employers or community organizations or learning services providers. The learning approach and content focus is set by learner groups created with members whose skills and experience complement each other, their objectives, content and tools.

Desired Outcome

Learner groups learn a topic framework, review content, tools, techniques and examine associated best practices related to the topic. Facilitators or other group members may contribute additional material as group learning proceeds. Groups simultaneously learn and work towards creating an analysis in the form of a document or material to support an oral presentation delivered at the end of the class sessions.

Topic Framework

The topic framework is a ‘sandbox’ or flexible container that holds examples of desired learning outcomes, reports or presentations, learning content, tools, resources, a learning process outline and class schedule. Learning presentations are delivered by groups to the facilitator and class members.

Learning Content

Facilitators deliver a learner value proposition for the learning topic and course objectives, the topic framework and help assemble learning groups. Facilitator guidance and commentary is offered as needed for content or tools to support group learning and ‘home work’ or other preparation.

Simple Focus, Superb Results

Our SpeedSynch fast learning approach has a simple focus, the learner, and the faster learning occurs the more value is achieved by the learning process.  SpeedSynch fast learning has achieved consistant and proven results over the past seven years.

Contact us to learn how SpeedSynch fast learning helps you or your customers learn, quickly.

Two market mega-trends will shape the future of your SEO ROI–

Two market mega-trends will shape the future of your SEO ROI–

  • Twitter’s Resonance Advertising model
  • Googles move towards Semantic SEO

Twitter Resonance
Early in 2009 over half of searches started in Social Media platforms like Facebook and WordPress social media islands where people create and consume their own content. Twitter benefits from this market trend as content posted on Twitter may contain content in addition to backlinks used by search engines to determine rank order of content displayed to searchers. 

Early in 2010 Twitter introduced a Resonance advertising model, the longer a Tweet is heard and the further it goes into and across different Twitter communities, the more they charge advertisers. Twitter has no need to use algorithms to determine rank and avoid content spammers that today dominate the Google Search Engine Results Page or SERP rankings and advertisers don’t pay when people ‘read’ ads or click on links which is a behaviour totally disconnected to sales. 

Google and Semantic SEO
Media buyers are asking search engine marketers harder questions as they assess internet marketing budgets. Corporate marketers ‘Google’ competitive brands and note that they rarely rank in the top three positions of a Google results page despite significant internet advertising spending and if the brands rank well there are plenty of competitive options available to searchers in either the organic search or the paid search sections of a SERP. 

Why Semantic Search Matters
Search on or Google “Any words used in similar spaces share meaning.” Include the quotes in your search and you will be using the practical meaning for semantics to find examples of semantic meaning rather than a simple combination of words or keyword phrase used historically in search engine marketing or SEO. 

Keyword Phrase Manipulation
Historically SEO marketers build as many backlinks as possible to websites across the internet to link their brand and product content to searches. Entrepreneurs decoded the ranking approach and started re-selling products, better than the manufacturers themselves. The internet promise hasn’t worked as planned for business. 

Google’s purchase of Metaweb will create the semantic algorithms which I expect will be used to ‘shake’ SEO entrepreneurs out of top SERP rankings. Google appears to be gently nudging the SEO entrepreneurs to craft video websites. Watch out old Media corporations! 

It appears that internet marketing programs that can measure, analyze and exploit the trends created by Twitter’s Resonance and Google’s Semantic trends will do well. 

Cheers,
Nick Trendov

http://www.speedsynch.com

Twitter Resonance, Profit and Sustainability

Shun SEO for Sustainable Profits!

Twitter’s move to a Resonance based advertising model is the main driver behind moving the SpeedSynch web and social media sites away from an old SEO keyword design to a sustainabile Resonance micro site design built with Semantic meaning.  Sustainability is the key.

Like any other business we don’t do anything unless it is linked to serving our customers or improving our competitive position in the market and Resonance allows us to avoid unsustainable SEO models and offer unique Social Media value to our customers.

We review SEO and sustainability at detail here though in summary the ability of almost anyone who generates enough content to confuse search engine spiders and become more visibile that the manufacturer of a product means that buyers pay more for a product and the market efficiency promised by the internet is patently false.

Once you consider that currently SEO adds to your cost of buying almost anything and the cost of selling almost everything on the inernet it becomes obvious that there must be a better way and Twitter has apparently found it with Resonance.

Resonance Rules Value

Resonance is created by content, whether it is in the form of a blog post, Tweet or product content used by searchers to help them find what they need or learn something they value.  Searchers interact with content and SpeedSynch measures content and behaviours to create Resonance maps based on Semantic meaning rather than SEO keywords used in PPC advertising and marketing.

Content must ‘resonate’ or engage searchers to deliver real value to people and if the content doesn’t help them accomplish their objectives then resonance fades very quickly.  The search-engine-optimization or SEO advertising models don’t concern themselves with user value and they charge customers according to how may people ‘touch’ or click on the content regardless of its value to people.  Twitter understand the SEO model is not sustainable and spent a consideable time exploring options before moving to Resonance.

SpeedSynch internet marketing software measures Resonance so we can aligns content to customers for:

  1. Navigation or Wayfinding value
  2. Learning for operational improvements or innovation

Semantic Meaning and Resonance

Google or BING “any words used in similar spaces share meaning” and you will find practical resources for semantic meaning which we use in assessing Resonance.  From a searchers perspective any content that helps refine a question or refine an answer resonates with the searcher.  The content is relevent or has high quality and value.  From a buyer’s perspective the products that fit the objectives or needs of the buyer resonate closely with their current assessment of value.  It is important to note that a searcher’s or buyer’s assessment of value changes quickly for different reasons and we accomodate this simple truth with the persona concept.

Does your content Resonate?

Understanding closeness of meaning or affinity of purpose gives you a good idea of whether two things resonate.

This his how we measure Resonance very quickly in the SEO space as SpeedSynch;

  1. Maps content relationships of concepts or keyword themes rather than keyword phrases
  2. Allows you to assess the value of the keyword themes according to your perspective

Content and Products

Content, whether it is text, images, audio or video, is often confused with the value it delivers which is in turn determined by its format, location and it’s facility of  interaction with products and people.  Content can be used to describe products or it may be used as a wayfinding tool to help people find other content or products.

Describe vs Prescribe

Content that is crafted and delivered well allows people to define questions that they are not sure about and perhaps refine their understanding as they learn during their search.  Content also helps people understand what is needed to achieve a goal, how or what  to do or where something that will be pruchased, returned or repaired.  Often people refine questions or answers at the same time as they look for and find content during a search and once they know their answer, they will go out an find a product.  Content helps describe questions, answers and assists people to self-prescribe the products they need.

People and SEO Marketing

SEO marketing is a fairly simple concept.  Web sites and blogs are the spaces that hold content so that it may be explored by people that search for answers or products.  It is still believed that people search by entering word combinations or keyword phrases into a search engine in order to find the content that will lead to the products or services that they will eventually buy.  SEO marketers devote considerable resources to balance their desire for high volumes of potential buyers with relevency which attracts the right type of people they wish to serve.  Getting many people to a product is useless if they don’t buy because it is irrelevant to searchers.

Content is tasked with ensuring that search engine spiders rank their web or social media sites highly, ideally on the first search engine results page or SERP.  Being number one is the ultimate goal and closer to the top of the first SERP means more profit.  However after 18 years marketers have devised their own ways to entice search engine spiders to their sites.  Indeed in early 2009 more people start searches in social media sites like Twitter, LinkedIN, WordPress and Facebook than entering keyword phrases into Google.  There is a simple reason for this and content is the answer.

SEO Marketing and Content

Blogs generate far more content that corporations and I review the main reasons in my Semantic Blog in WordPress.  In an interesting twist the desire for corporations to set up and forget websites has allow bloggers to divert the search engine spiders so that blogging content impacts the visibility of all brands and products worldwide.  While this is obvious it was Adobe, considered a slow moving dinosaur by both Google and Microsoft, that acquired Day Software to provide corporations with content generations factories to fight the content war currently being won by the social media platforms.

Google Fights Back

Google did some acquisitions of its own acquiring Metaweb and accelerating the move away from SEO keyword phrases to semantic themes.  While the old guard SEO marketers and promotors will argue how many years this will take it is very easy to see how many SEO experts where brutalized when Google’s algorith changes in May and June 2010.  If you listen carefully you will hear how SEO marketers adjusted by creating more links and backlinks and adjusting the infrastructure of their SEO sites but the writing is on the wall.  Backlinks are created when someone like the content they find on a site and notes or sites the site in a blog post or on a web site–people link back to the content that is valuable to them.  We believe that Google is currently applying semantic algorithms to content and working quickly on backlinks which are the lifeblood of SEO marketers.  By measuring how the sites that carry the links to the content being evaluated by search enging spiders Google, BING and other search engines will know the value of the backlinks according to semantic relevencyof the searcher.  A link originating from a coffer grower will have more relevancy as a backlink to content about coffee on a site that discusses or sells coffee than the same link on a site focused on baby clothes where mothers blog about needing coffee while shopping because they are sleep deprived.

Google currently does this with keyword phrases and the use of semantics will take it to a much higher level where it is possible to attribute different semantic meaning to the same content and also the relevency of backlinks.  We will show how this is possible with SpeedSynch and how SpeedSynch may be applied to understand current and future customer perspectives and behaviours which we call Neuropersona.

Changing Relevency and Customer Behaviours

The simplest measure that shows how quickly things change in internet marketing is that from month to month searchers use only 50% or half of the same keyword phrases to describe the same objective or problem.  This change is consistant and causes marketers to constantly change how they describe products, services and the content used to help searchers find the products they need.

Quite simply searcher perspectives change so quickly that the relevence of content and backlink naturally errodes and must be updated or switched in accordand to new searcher perspectives.  Old backlinks should not have the same weight or value for search engine spiders or people.  This becomes a huge problem for old school SEO marketers who thrive on just backlinks or believe that the more backlinks the better.

Not only does customer behaviour change with search but it is also possible for searchers to change their behaviours in another way that causes marketers even more stress.  Consider the case where someone in the same househld buys items for other members in a household three times in one day.  Is the buyer a man, a woman or a child?  Did the buyer buy because they had to replace the item and will contine the buying pattern?  Did they buy a gift?  Did they buy to replace an item borrowed from a neighbour?

Our solution to this dilema is to apply the concept of persona behaviours where we place content on a site to serve allow of the questions or objectives above regardless of the demographic or psychographic make up of the buyer.  Indeed we believe that peopel can switch persona behaviours at will and so as not to confuse our notion of persona to how user interface experts or programmers apply the term we call ours Neuropersona.  Neuropersona are describe on www.neuropersona.com

EPISODE ONE:  Blogs and Twitter Alerts

So now we have a little background on SpeedSynch, SEO, Semantics, Neuropersona and now it is time to move on to the first episode where we move from a focused single page site that is part of a larger microsite on www.adscenario.com to a five page blog based micro site on a WordPress platform with a tight Twitter connection for alerts.

SEO REPORTS

In order for us to achieve our goal of creating an internet asset to attract both search engine spiders and people that become satisfied customers we start by creating SEO reports of our Twitter feed because it is there where we reached out to customers first with the stories that we found relevent according to feedback.

Here is the semantic SEO report of our last 10 Tweets on our Twitter feed:

* Please click once or twice to enlarge or alternatively work with the enlarge option on your browser…

Semantic SEO Report of SpeedSynch Twitter Feed 2010.08.08

Twitter Feed Semantic SEO Report of SpeedSynch

Why Twitter?

Twitter is a critical element in communication today because of it’s realtime and because most tweets or posts in a Twitter feed link to or act as backlinks to web sites or other social media sites.  This is the case with SpeedSynch where the Twitter semantic SEO report above is a map of 10 tweets.  It is the last 10 tweets and the associated blog posts that indicate where our customers are taking us and where we intent to go.

Our next post will highlights Google’s fast push away from SEO keywords to semantic meaning.

Cheers,

Nick www.speedsynch.com

How to manage 1,000 bloggers posting to popular Social Media sites.

How to manage 1,000 bloggers posting to popular Social Media sites.

USE A DIGITAL PERSONA

a.  Choose 10 or more documents that represents your blogging ‘focus’.
b.  Provide the focus or perspectives to the 1,000 bloggers in the form of a ResonantView or keyword theme guide.
c.  Demand bloggers submit unique content, ideally in 300 word ‘blocks’.

FOCUS, PERSPECTIVE  and SEO
This approach ensures that the blog content will have a focus that is important to your company and blog visitors.  The authors have the flexibility to provide their own perspectives of the focus which then provides you with keyword themes for the new style of SEMANTIC SEO or keyword phrases for old style SEO.

The 300 word blocks allows an editor to mix and match blocks or add an opening or commentary with images or a video clip very quickly.  If authors submit 900 word articles in 3 blocks then the content can be split up easily and posted across social media sites with Postereous or other applications.  The articles work harder for you this way!

TWITTER RESONANCE AND BLOG CONTENT
It is really important that your blog content be ‘flexible’ and appeal to as many people perspectives as possible because as you push your content further through sites like Twitter the content must ‘resonate’ with many different types of people.  This is how we take content an make it ‘resonate’ with an influential blogger and the people who follow him.

MATT CUTTS’ IS THINKING ABOUT…

Matt is followed by thousands of people because he is Google’s spam guy and SEO crews have to stay on the right side of Googles rules.  Monitoring the keyword themes (semantic meaning) and staying ‘inbounds’ with your content means that most of Matt’s followers will understand your content as it ‘resonates’ to Matt’s frequency.
See Matt’s ResonantView at the top URL below.

SET BLOG RESONANCE
The documents I mention above set the ResonantView of your blog which help the authors align and SYNCHRONIZE their content which I assume is what your blog visitors want.

PERSONA and ResonantView

I built Matt Cutts’ ResonantView by looking at his last 2 Twitter stream pages though it is easy to do from his blog posts, documents or anything else in a digital format that is related to Matt’s needs or objectives.

The second URL is a link to my semantic blog which will help you avoid the slow decay if you use old schoold SEO.  A little background at the risk you expose yourself with ‘proven’ SEO is there as well. 

Google, Yahoo, BING and others are switching to semantic meanings.  Twitter is also moving from PPC to RESONANCE!

TWEETS and RESONANCE

Tweets are very important and can also be crafted to ‘resonate’ to the interests of the people that you want to reach–social media influencers, customers, suppliers or community members at large.  I describe Twitter, Tweets and Resonance in my Semantic Blog.

You can do this yourself with or without the SpeedSynch internet marketing software that we used for Matt’s ResonantView.

Cheers,
Nick

RESOURCE LINKS

  • http://adscenario.com/Documents/MattCuttsTwttr20100820.png
  • http://isemanticblog.wordpress.com
  • http://twitter.com/resonantview
  • –Note:  We use ‘SEO Reports’ or ‘Semantic SEO Reports’ to describe ‘ResonantView Graphs’ as searchers use SEO Reports very frequently and there is less competition for us to rank until ‘Graphs’ start to become a common search term.

    Twitter’s Competitive Analysis Edge and Facebook’s Advertising Failure

    Twitter’s future appears bright indeed because of 140 character stories broadcast worldwide on mobile phones though in sharp contrast the future of Facebook is very uncertain.  Facebook appears to have a difficult time competing with it’s own community members in web advertising as it promotes a new business model in an attempt to stake a claim as an effective advertising platform.

    Let’s start with Twitter’s amazing value and unique ability to align content to people and stories internationally across social media and web sites in multiple languages.  The immediacy of Twitter is insurmountable and highlighted in a short WordPress post that uncovers millions of Brazilian posts about Sylvester Stallone’s new move, Expendibles.

    Stallone crushes Google ランボー押しつぶす Google Rambo esmaga Google http://tinyurl.com/S5Expendibles Stunning example of SEO competitive analytics 1:38 PM Jul 25th via web

    The huge wave of tweets in response to Stallone’s Expendibles is social media advertising on an unprecendented scale and creates significantly more value than the popular alternative of purchasing a few Google adwords or maybe all of Facebook’s current advertising.  The Brazilian tweets shouted loudly across the world and while here they seem ‘negative’ the publicity they generated helps Stallone fight to position Expendibles in a highly competitive market currently dominated by DiCaprio’s INCEPTION and Angela Jolie’s SALT.  No easy task though it seems that the tidal wave of Brazilian tweets predict a bright future.

    Semantic SEO Predicts your Future

    140 characters in your Twitter feeds can tell me what , when and maybe even why you or your company will do.   If this sounds unrealistic have a look at this is a Semantic SEO report of our Twitter feed which we use to deliver content to educate our current and future customers. 

    Social Media and Competitive Analysis

    Social media sites by their nature must change quickly to accomodate and serve their customers.  Web sites on the other had change very slowly in comparison.  They are tightly controlled effective, efficient and usually have a higher quality standard than social media sites, which is why since early 2009 content creation, searches and business models have moved towards social media.

    Competitive Analysis and Internet Marketing

    Internet marketing is not possible without competitive analysis as customers have too many options available.  They find content virtually anywhere and can buy from just as many suppliers.  Indeed if you Google any product or service the manufacturer or licensed reseller is often not on the first SERP or search engine results page.

    Competitive analysis is the art of finding where you are compared to your competitors on Google and measuring the distance of your story from your current or future customers on LinkedIN, Twitter or WordPress.  SpeedSynch Semantic SEO report maps like the one below lets you easily compare the semantic signature of products, content and customers to determine if your story is close to your customer needs and when the distance changes.

    SpeedSynch Twitter Feed Signals New Product Focus

    * Double click on map and click again or use the zoom feature on your browser to view the two Semantic SEO reports maps below…

    Semantic SEO report map of SpeedSynch.com created by SpeedSynch internet marketing software to boost backlink and link quality for top SERP rank

    Semantic SEO report map of SpeedSynch.com Twitter Feed

    Note different themes on the Twitter feed of SpeedSynch.com and the Semantic SEO report map of SpeedSynch.com below.

    SpeedSynch.com Semantic SEO report map by SpeedSynch internet marketing software for semantic backlink and link quality to boost SERP rank

    SpeedSynch.com Semantic SEO report Map

    We clearly see the SpeedSynch Twitter shift by looking at the semantic differences  to the web site Semantic SEO report map above.

    I must admit some of my partners were uncomfortable with me exposing our Semantic SEO report map and in defence I will say that there is one highly critical piece that is missing, our customer behaviour maps which clearly illustrate the changing needs of our customers though we describe how they are built on www.neuropersona.com and I will blog about how it’s done very soon.

    Now we move from the unique competitive analysis value created by Twitter to Facebook’s upcoming advertising failure.

    Facebook and Advertising Failure

    Facebook is about to follow in Google’s footsteps as it attempts to profit by implementing an advertising model which appears to focus on offering advertisers access to Facebook community members.

    Unfortunately for Facebook their community members are also competitors as you clearly see below:

    Facebook Scemantic SEO report map by Speedsynch internet marketing software for link and backlink quality to boost SEO rank

    Apparently SEO Experts know how to outrank Facebook for Facebook Advertising Ads

    Facebook may be in for a very big surprise as they start to compete with their own community members for advertising revenue.  Content is the key for advertising visibility, reach and relevence and Facebook community members have many years of experience in competing with Google.

    Let’s see how Facebook does, though my feeling is that it will not be as good as they plan.

    Cheers,

    Nick Trendov

    www.speedsynch.com

    Will Semantic Search help Google battle Social Media?

    Social Media vs Google, will Semantic Search help?

    Semantic usually refers to the study of meaning and the Semantic Web is a term coined by W3 is meant to describe the tools and techniques needed to add meaning to the content on the internet rather than a thing.  This is an important distinction to keep in mind.

    Semantic SEO

    Semantic SEO is the natural progression of SEO or Search Engine Optimization and a shift to creating value from words to using concepts which is critical as there is so much content, text, images, audio and vido to sort through on the internet before your find what you need.

    Google needs new mojo to fight off social media and with the Metaweb acquisition it looks like semantic search is Google’s choice.

    Is Mathematics Enough?

    The principle behind semantic search is brutally simple but very hard to execute mathematically, “different words used in similar situtations or contexts tend to have similar meaning”.

    Where are Stories?

    Searchers all start with unique perspectives at the start of a search and while they may end their search at the same place, they found their way according to their own reasons.  This simple truth cannot be reasoned out mathematically but can be inferred or determined by understanding the stories important to searchers during their search process.

    Stories and Semantic Search

    The purpose of semantic search is to provide searchers what they need fast and this is done by delivering the context that is important to them though currently LSI or latent semantic indexing is how it’s done.  Stories also have an important role to play the the link to stories is simple, when we look at numbers we think stories and when we listen to stories we measure with numbers.

    Social Media and Search Don’t Mix

    The social media sites are terrible at search, even if they use Google, for two reasons;

    • Too much content
    • Too many perspectives

    Keywords, Search and Semantic Meaning

    Where there are hundreds of thousands of social media platform users, or event millions, it is impossible to measure perspectives or value using conventional measures.  One blog post can be good, bad or ugly for thousands of people, at the same time.  The same blog post may switch from good to bad for the same person days, hours or even minutes after it was flagged as ‘LIKE’, which is a big problem for search which depends on mathematics and can’t deal with dynamically changing value very well, if at all.  Semantic search offers the promise of being able to measure the context of searchers which then allows the search engines to look for content with similar contextual meaning, good bad or ugly.  ‘LIKE’ doesn’t matter anymore and good riddance.

    Mathematicians, Academics and Storytellers

    Now we have a problem as we know that stories impact searcher context or perspective but how is it measured?  Currently the mathematicians who earn very good wages use mathematics related to the text or content on websites to determine semantic meaning.  Google has an advantage that it can also connect the dots from the beginning of a search to its conclusion.

    Searcher Perspectives are the Secret

    Searcher perspectives are difficult for Google and semantic mathematicians or academics to determine and this represents a huge opportunity for entrepreneurs.  We find user perspectives by letting searchers declare the stories important to them as they search.

    The 3 step process is proven over seven years of application;

    1. Create semantic behaviour maps or Neuropersona Masks of searchers or customers
    2. Map content linked to products, web and social media sites
    3. Align semantic maps of searchers to product semantic maps for semantic SEO

    We use the semantic maps for simple, practical and profitable work;

    • Blog with semantic signatures to attract the semantic signatures needed by search engines
    • Create semantic links and backlinks to boost link quality with semantic signatures
    • Offer searchers better quality results with semantically oriented wayfinding options

    Join us here and at http://isemanticblog.wordpress.com to find your own way to semantic profit.

    Cheers,

    Nick www.speedsynch.com

    Critical Stories Align Products to Customers

    Stories are critical to aligning Products to Customer behaviours.

    BING ‘neuropersona, WordPress and Behaviours’ and keep in mind the concept of a customer wearing a mask made up of behaviours or stories.  Marketers don’t know how people will behave and success is achieved by selling to the MASK not the customer.

    http://www.neuropersona.com may help, though it is important to know why a persona MASK aligns products to customer and once you understand how a Persona or Neuropersona MASK is applied then we move to HOW to apply the technique.

    In our experience a Persona helps you align customers to products, quickly and simply.

    Each Neuropersona MASK is made up of stories.
    Each Product is surrounded by stories.

    Link to SEO
    We talk as we talk, first in places and now across web and social media places.
    Look for @TransMediaSEO in Twitter to see S5maps to understand how website and social media stories align Persona and Products.

    We have 12 years of experience applying personae and are taking this experience to market with the Neuropersona brand and look forward to applying the technique in a transmedia environment. #transmedia for folks who are SEO professionals or who want to understand the hotest way to tell stories through video, games combined with the physical world.

    Cheers,
    Nick
    http://www.neuropersona.com

    No Risk ROI can’t be Sold.

    There is a new breed of software that provides virtually instant ROI with little to no Risk that can’t be sold.

    Customers do not believe it is possible and are actually very effective competitors to the new breed of software makers or innovators that can use old software in this new way.

    Contact us to discuss the software that can be employed to address these topics:

    Forecasting, ERP deployments or upgrades, Datawarehouses, Predictive Analytics, Web Analytics, Training or e-Learning, Research and Marketing.

    Cheers,

    Nick www.speedsynch.com www.neuropersona.com www.scenario2.com

    Fractal Business Models and Analytics

    Successful Business Model Innovation
    You may be tempted to re-think how you view successful business models after reading here that the Philips and Samsung business models are idolized while Sony’s business model is shunned because of a perceived high value knowledge innovation strategy.

    Sony appears to have subsequently added a high knowledge value strategy to create product differentiation.  In other words Sony competitors must spend as much as Sony on R&D and sell the same product volumes or they won’t be able to compete.  In my view Sony, Philips and Samsung employ a similar business model and there may be a better way.

    The Fractal Way
    Apple and Cisco compete by aligning energy and value created in their value chains with innovation on-ramps and controlled entry points to encourage and reward partners that add value.  This approach is fractal in that it mimics the way the firms innovate internally and scales externally across entire value chains or value streams.   This is a short explanation of fractals as applied to topography and weather though the simple patterns and perspectives are easily applied to business models and business analytics.

    One of the natural limits to business model innovation is the ability to provide value across an entire value stream to buyers, sellers and other market participants.  This imperative is especially acute for companies that mimic the Apple and Cisco business models by competing with their entire value chain as it is a fractal approach.  While there is tremendous upside with the Apple and Cisco business models, there is also significant downside potential unless value can be quickly distributed to all value stream partners.  Innovative creation and speedy distribution of value is a new way of doing business.  We call it the fractal imperative.

    Successful innovation requires the ability to measure and respond to markets which perform the critical function of distributing ideas and physical products.  Companies that understand their markets have a tangbile opportunity to employ fractal analytics to identify opportunities faster,  innovate and align their business models accordingly.  Fractal analytics is a way to measure from multiple simultaneous perspectives to help identify opportunities to adjust business models, objectives, products or how customers are served. 

    What are fractals?

    Arthur C. Clarke Explains Fractals
    1 of 6 http://www.youtube.com/watch?v=qB8m85p7GsU
    2 of 6 http://www.youtube.com/watch?v=3gKOB6spCb8
    3 of 6 http://www.youtube.com/watch?v=iZsVrHCPOio
    4 of 6 http://www.youtube.com/watch?v=eXngUyOS-XM
    5 of 6 http://www.youtube.com/watch?v=AjdogjBxfco
    6 of 6 http://www.youtube.com/watch?v=l8Y6xpeQK-w

    Apple Brokers Success
    Apple helps partners deliver high quality applications and customers create valuable content while simultaneously providing a vibrant and engaging market space for their creations.

    Cisco Defines Standards
    Cisco buys Tandberg to own the global video conferencing standard.  

    Indeed both Apple and Cisco have the ability to broker ideas to the market so fast that they have transformed value chains to parallel value streams and knowledge flows.  While Apple focuses on design because of the nature of its customers, Cisco’s focus is on setting techical standards to achieve ambitious corporate objectives.

    Ideas vs Speed-to-Market
    Like other forward thinking companies Mitsui, Sony and T-Gaia hold idea competitions to help identify current market needs.  This approach takes more time to manifest value than the Apple and Cisco business models and illustrates the philosophical value given to the generation of unique ideas or intellectual property compared to an emphasis on commercialization speed.  On the other hand speed to market is a relative measure and Mitui, Sony and T-Gaia only have to be a little faster than their competitors and associated value stream partners. 

    Mitsui Ventures, the venture investment arm of Mitsui & Co., and T-Gaia Corporation are to hold the 2nd i*deal Competition (i*deal Competition 2010) with the support and cooperation of Sony Corporation and Mitsui & Co., Ltd. The competition calls on contestants to submit their plans for new business models and services, software applications and mobile technologies to operate under the next-generation, high-speed, mobile communications environment (3.9G-4G).  This year the invitation is also being extended to entrants from the USA.   i*deal Competition 2010 Official Website

    Look Both Ways to Succeed
    The Apple/Cisco Way, as a combined business model,  is a tremendous exemplar as it bridges idea brokering and accelerates the innovation of technical, design or marketing standards.  Apple’s iPod platform is the industry standard and it acts an on-ramp for new partner ideas and innovation.  Likewise Cisco is a fierce innovator but devotes proportionately more energy to standards to mobilize value stream partners.

    Paradoxically the Apple/Cisco Way faces both ways–backwards (standards) and forwards (broker).

    Standards face backwards as they wait for partners to innovate according to their direction and assume that the markets and customers will consume products that are created within the standard.  On the other hand brokerage business models take their cues simultaneously from customers and value stream partners.  While it is possible to have a standard based business model or a brokerage based business model without a fractal perspective, the Apple/Cisco Way is fractal as a change in one part of the value stream impacts the entire value stream very quickly.  This occurs whether the impact is related to the delivery of new expertise delivered via training or the almost instant employment of new technical standards across the entire value stream.  As a contrast typically Sony, Samsung and Philips spit out innovative products and lack the ability to mobilize partners or set standards as effectively as Cisco and Apple which currently dominate their markets.

    Fractal Innovation
    Understanding the impact of measures is critical to going to market successfully and we have employed fractal analytics concepts to support business model innovation and speed up new product introductions for companies engaged in mergers and acquisitions. 

    Viewing business models through a fractal lens seems unusual initially but provides a clear focus on innovation and alignment opportunities that scale quickly for a positive impact on customers and partners, large or small, across the value stream.  Fractal analytics shifts our attention from solution points to wholistic opportunity perspectives.

    Innovation in business models and metrics demands multiple perspectives of business performance.  A fractal perspective combined with flexible analytics helps analysts navigate data and relationships to find and promote combinations of products and customers whether transactions are small or large.  This is the fractal value concept.  

    Once we identify a successful pattern we look for its ‘fractal’ or where it repeats at larger or smaller scale.  Looking for this repeating pattern permits us to re-define success regardless of scale, marke, product or customer.  We achieve maximum leverage of resources by offering similar but slightly different value propositions saving time and money. 

    The fractal business model is supported by fractal measures.

    To understand how the power of fractal patterns are applied in a customers context consider how we employ a ‘mask’ or ‘persona’ to approximate a customer ‘fractal’ to represent a small number of behaviours that we profitable serve.  We call this customer mask a Neuropersona that represents behaviours of a focused set of customers and likewise behaviours of groups of customers or behaviours of parts of an entire market.  Carefully selected behaviour sets are fractal and changes in those behaviours allow us to accomodate one customer, groups of customers or parts of an entire market if we can shift and align our value proposition accordingly.

    Fractal business models and analytics applied to business model innovation are next practices and intangibles represent the most significant and quickest fractual value creation opportunity for any company. 

    We welcome you to explore the fractal imperative with us.

     Cheers,

    Nick www.speedsynch.com www.neuropersona.com

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