New RIM Playbook #IN Legal or Marketing Project Groups

The new RIM Playbook is a valuable addition for Legal or Marketing project groups as it allows them to exploit highly secure RIM Blackberry servers that conforms to international corporate IT standards. 

S5_playbook

 

The RIM PlayBook is capable of 1080p HD video, incluces an HDMI port, microUSB jack, WiFi, and Bluetooth 2.1 at one half a kilogram to provide “an amplified view of what’s already on your BlackBerry…” to “…use their tablet and smartphone interchangeably without worrying about syncing or duplicating data.”

The RIM Playbook tablet allows you to siphon data from your BlackBerry handset via Bluetooth tethering to display via the PlayBook.

RIM’s Playbook OS comes from recently acquired QNX and supports OpenGL, POSIX and HTML5 web standards and RIM’s new WebWorks SDK.

RIM Playbook Tablet Resonance Map

S5_playbook_news

 

Join us to see how RIM’s Playbook helps your Legal and Marketing project Groups.

Cheers,

Nick Trendov

@SpeedSynch @Groups_Groups @eDIscovery_ @ResonantView

Mobile Resonance Aligns Relationships #IN Groups

Offering mobile advertising effectively is almost impossible until individuals declare specific interests though it is possible to reach out and understand an individual by understanding their group relationships. 

Mutualistic relationships are formed among groups, people and content in that groups may align people or content to social or commercial goals; alternatively social or commercial goals may align people or content. 

Mobile Content Explosion

 Content delivery in a mobile platform is no longer an option as mobile handsets are now the interface of choice for internet access in Japan where mobile interactions include payments for goods, services and access to social media groups. 

 Globally Twitter makes it easy to Tweet to get an answer from trusted groups globally 24 hours a day rather than attempting to scroll and assess hundreds of thousands of hits from search engines.

 Resonance Aligns People, Content and Purpose

 Twitter-type Resonance advertising tools provide great value to stressed-out marketers and advertisers who look to reach out to mobile customers as Social Media, data overload, SEO spam overwhelm traditional advertising and media business models.

The links below offer Resonance perspectives for advertisers or practitioners that serve groups or individuals.

 Self-Forming Groups – In Nature

 “Nature shows us how to avoid deadly data overload illustrated by The New York Times article that describes how soldiers are swamped by great bursts of data and deadly consequences that may follow…”

 Self-Forming Groups – Micro-Finance

 “This booklet tells you in simple terms how to help the poor to form Self-Help Groups…”

 Self-Forming Groups – Pharmaceutical

 “Self-forming groups of patients which distribute antiretroviral drugs to those on treatment have proved highly successful in retaining patients in care in Mozambique, and drastically reduced the need for patients to travel to health facilities, according to Tom Decroo and colleagues in a study reported in the advance online edition of the Journal of Acquired Immune Deficiency Syndromes…”

 Join us to explore how Twitter-like Resonance helps you align people, content and purpose in trusted groups.

 Cheers,

 Nick @SpeedSynch  @ResonantView  nick@scenario2.com

Value of Twitter-type Resonance Tools #IN Mobile Advertising and Marketing Models

Twitter-type Resonance advertising tools provide great value to stressed out marketers and advertisers who look to reachout to mobile customers as Social Media, data overload, SEO spam overwhelm traditional advertising and media business models.

What is Resonance?

The simplest way to understand Resonance is to picture someone juggling one or more tennis balls.  They juggle as long as the story or content represented by the tennis ball is meaningful to them and when their focus or perspective changes they drop the balls they don’t need and pick up others.

People and tennis balls (stories or content) must resonante with each other.

Resonance via SpeedSynch.com Resonance Maps

Resonance is Juggling Stories or Content that you need

Groups, Resonance and Trust

Since juggling a lot of tennis balls simultaneously may be stressful, busy people rely on people they trust to provide guidance and suggestions as to the tennis balls that may help them in their day and ask someone to toss them a tennis ball that they need and when they are done they drop it.

SpeedSynch.com Resonance Juggler

Resonance is like juggling Tennis balls

Resonance Confuses Marketers and Advertisers

Advertisers and Marketers lob stories into Twitter

Lobbing Advertising Stories into Twitter

SEO may have conditioned marketers and advertisers to serve as much content as possible out via internet web sites, blogs and social media platforms, after all the price was right, pushing content was virtually free.

In late 2008 over half of all searches started in social media platforms rather than search engines as people began to trust other people rather than the search engine spiders and the advertisers that fed them.  Twitter’s use of Resonance in a mobile software platform that includes elements of voting and self-forming groups offers the most unique value to advertisers and marketers. 

Twitter makes It is easy to understand which stories or content resonate with people, groups across different geographies and spam is inconsequential.

Twitter-type Resonance is Spam Free

When the SEO crews that made millions with the Google business model encounters the social media platforms that were islands they incorporated various techniques to get inside, something that the search engine spiders could not do.  The most common technique was ‘The Follower‘ where spammers set up shop and formed groups to overwhelm natural groups and the content they generate inside Facebook, LinkedIn and other social media spaces.

Spammers Fail to Pollute Twiiter

Advertisers and Marketers try to use technology on Twitter

Technology Fails to Overwhelm Twitter Trust

Spammers use every means and technology possible to lob in as many stories as possible, Twitter however has one important difference, if people don’t like stories or content they just drop the ball and if they don’t repeat or Re-Tweet then the content dies unlike a blog or space where spam sits around forever and polutes the perspectives and trust of natural group members.

Predictive Analytics and Mobile Marketing Resonance

SpeedSynch Resonance maps offer tools and techniques to measure the alignment of People, Content, Products or Processes and predict changes in Resonance so that advertisers or marketers can adjust their messages and budget allociations accordingly.

This is the Resonance Map of a mobile marketing entrpreneur and it is possible to see what is top of mind for him and the people that rely on his content via his blog and Twitter stream.

Mobile Entrepreneur's SpeedSynch.com Resonance Maps

SpeedSynch.com Resonance Map of Mobile Entrepreneur

Join us to explore SpeedSynch.com Resonance Maps and the value of Twitter-type Resonance tools in mobile advertising and marketing models.

Cheers,

Nick Trendov @SpeedSynch  @ResonantView  nick@scenario2.com

Exposed E-Discovery Counsel Struggle #IN Great Data Waves

E-Discovery Counsel armed with little other than ....

eDiscovery Counsel may be armed with little more than...

Exposed Counsel?

It seems that eDiscovery currently depends on counsel’s ability to run into a great 100 meter high wave of data, pull out a few liters of water and present it to a judge or jury with the assistance of ‘modern’ E-Discovery tools that provide cover equivalent to a Speedo bathing suit and not much else.

Counsel Struggles in Great Data Waves

eDiscovery Counsel struggles with Great Data Waves

eDiscovery Counsel struggles with Great Data Waves

Massive amounts of electronic data must be harvested, processed and analyzed, sometimes in databases that span countries or continents–a costly and time consuming process.Applying our datamining experience illustrates a better, cooler and faster approach to eDiscovery by using tools that help the content declare whether it is important in your eDiscovery work by employing the concept of Resonance and SpeedSynch Resonance Maps.

Overview of Discovery
Under the law of the United States, civil discovery is wide-ranging and can involve any material which is “reasonably calculated to lead to admissible evidence.” This is a much broader standard than relevance, because it contemplates the exploration of evidence which might be relevant, rather than evidence which is actually relevant.

‘Might be Relevent’
The notion of extending eDiscovery to data or content that ‘might be relevent’ is interesting and tends to increase size scope and time in eDiscovery projects as there is no end in sight with ‘might’.

Relevent Scenarios
When an action is launched by a plaintiff the experience of the defending counsel or previous cases usually offer a range of scenarios as a potential outcome of the action.

Working backwards from the outcome scenarios to access the data that would enable their manifestation would reduce eDiscovery time, cost and stress by up to 80%. Plaintiff’s, defendants, counsel and the assets they apply to eDiscovery are focused. 

The Great eDiscovery Data Wave
When you start your E-Discovery project do you feel like your are looking up at a great wave of data about to sweep you away?

Resonance Matters

SpeedSynch Resonance Maps facilitate the employment of a Scenario based E-Discovery approach and SpeedSynch Resonance Maps allow content or data that matches scenarios to float up to the attention of eDiscovery project teams.

Join us to explore the use of Scenario based eDiscovery and the use of SpeedSynch Resonance Maps–help cover your Counsel so that they can do their job better!

Cheers,
Nick @SpeedSynch @ResonantView  nick@scenario2.com



Risk and Opportunity Perception #IN Social Media

Accurate perception of risk and opportunity is important to most businesses and critical during this financial crisis.
 
Scenario Analysis, Risk and Opportunity Perception

I highly recommend Pierre Wack’s “Shooting the Rapids” for two reasons; the fascile conversational way in which Pierre Wack describes scenario analysis as he helps us conclude that it is a high value re-perception tool and the hidden reason–his inference that there is room for innovation in perception measures within scenario analysis.

Wack starts by gently offering us a brutaly brief though elegant synopsis of the prior state of forecasting and scenario analysis — “Things could go this way — or that”.

From “Things could go this way — or that”, a simple truth that is still evident today, Wack gently reveals the simple and unique innovation that raised scenario analysis to a high commercial art; Wack helped executives and managers use scenario analysis to re-perceive their complex daily reality. The re-perception required “rooting” where executives acknowledged the current state of their world and contributed stories from which two or more future worlds would be constructed.

Scenarios Focus Attention

Scenarios, story clusters or future worlds help executives anticipate and prepare for future events and align people, content, assets and processes very quickly once they understood which worldview would manifest.

“Shooting the Rapids” offers a unique opportunity In the age of Social Media platforms like Twitter and Linkedin to executives charged with navigating the current financial crisis by exploiting the Social Media platforms as perception, story and scenario generation platforms.

Social Media Resonance and Scenario Analysis

In my experience Social Media stories are critical to understanding the current state of any busiiness, and scenario resonance is crtical to understand how things evolve and when things change as while executives typically know where to go in the market, on arrival they sometimes find themselves quite far from from their original destination.

Wack’s “Shooting the Rapids” will inspire and help you re-percieve where you are and help you know where to go .

Shell reaped huge rewards with scenario analysis and so can you.

Join us to see how SpeedSynch Resonance Maps facilitate scenario analysis.

Cheers,
Nick Trendov @SpeedSynch  nick@Scenario2.com

Titles that Resonate #Top #2010 #Posterous #Blog Posts delivered #IN #TransMedia Format

Titles that Resonate #Top #2010 #TransMedia #Cross #Media Post #IN #SpeedSynch #Content #Stories is meant to attract the attention of ‘machines’ or search spiders first and eyeballs second.

This single Posterous blog post will be automatically ‘pushed’ to Twitter and WordPress sites and later picked up by LinkedIn.

Here we see that the message directs the media flow and is later directed by the media channels to different spaces and groups.

Top 2010 Posterous Blog Posts

#transmedia #speedsynch spaces for internet marketing advertising

SpeedSynch boosts #Transmedia spaces for Internet Marketing Advertisers

#transmedia is new to artists, though well known to storytellers and in this space we will explore the application of our SpeedSynch internet marketing software and internet marketing advertising and promotional techniques to support #transmedia from a commercial perspective…

New TransMedia Marketing Rules

Internet marketing has essentially changed very little since marketers discovered how to successfully use Yahoo 10 years ago which may seem shocking to the Google generation, but is an accurate description of current practices…

Resonance and Prediction Marketing Rules

Success, Risk and Resonance  

Success in business is most often confused with precision, formulas and plans though it appears that after you plan life, life just happens which may be the reason why the concept of risk reduction is important in the business world where a business may not survive if it goes in one direction while its customers go in another.  When this happens we say that the business value didn’t ‘resonate’ with the needs of their customers or simply the business was not successful in serving their market…

 

Content Resonance Rules #IN Legal E-Discovery 2.0

The legal profession is wrestling with data and information overload to meet legal E-Discovery obligations and client expectations and may be able to benefit from significant advances provided by Social Media platforms and Content Resonance… 

 

SEO value decline and privacy toxicity highlights opportunities #IN Mobile Internet Marketing

The apparent decline in the perception of value and privacy toxicity of SEO may be very good for Mobile phone makers and internet marketers as the mobile phone has become the Social Media and internet website interface of choice by billions of people globally…

 

The content is this blog post also resonates and also influences the people that read it across the different media channels which it travels.

 

Cheers,

Nick Trendov @SpeedSynch  nick@scenario2.com

IKEA Self-Assembly Ad Rules #IN Trans #Media Internet Advertising

A Brilliant IKEA ad that goes beyond its internet marketing or adverting value as it gently startles the reader to re-live the experience.

This interactive banner ad offers us a simple blueprint for great TransMedia or Cross Media campaigns where future customers are offered guidance to assemble unique story elements found in different places or spaces according to their CURRENT needs rather than values targeted by marketers and advertisers.

X-Media campaigns have great promise at a time where the value of SEO is rapidly declining and search is being displaced by Social Media for finding or refining questions or answers.

Self-assembly of stories is the core value we offer to our clients and we use our SpeedSynch Resonance Maps to help customers align their current or future needs to the content, products or processes. 

We welcome you to join us and explore this with us.

Cheers,
Nick @SpeedSynch

Content Resonance Rules #IN Legal E-Discovery 2.0

The legal profession is wrestling with data and information overload to meet legal E-Discovery obligations and client expectations and may be able to benefit from significant advances provided by Social Media platforms and Content Resonance.  

Do your clients need cost effective discovery or do they want you to run an E-Discovery Factory?

E-Discovery and Out of Control Costs

“Electronic discovery (or e-discovery, eDiscovery) refers to discovery in civil litigation which deals with the exchange of inform ati on in electronic format (often referred to as Electronically Stored Information or ESI).[1] Usually (but not always) a d i g i tal forensics analysis is performed to recover evidence. A wider array of people are involved in eDiscovery (for example, forensic investigators, lawyers and IT managers) leading to problems with confusing terminology.[1] from Wikipedia

Simply put discovery related to civil litigation is very costly and in our experience the costs may be decreased significantly by shifting the discovery approach away from what I described as a 50 year old factory at a recent IADC event.  The tendency for E-Discovery vendors to approach discovery with a data warehouse and Business Intelligence concept is even more troubling, though it provides even more opportunity to innovators who will come from other professions to boost E-Discovery value and cut costs.

Factories are built to create a product that has been designed precisely and the objective of the factory is efficiency and maximizing the ROI or return on investment in the factory by selling the products manufactured. 

The product is secondary to factory investors.

Vendors Shift focus from Discovery to Software Factory

E-Discovery software vendors offer compelling arguments and documents to justify ROI or return on investment to law firms or corporations so that they feel good about buying a factory that is not designed to create a specific product. 

Indeed the specific design of E-Discovery ‘factories’ offered by traditional database vendors or E-Discovery application providers use software to facilitate or accelerate manual processes add costs to the discovery process but must be executed for the factory to function.

Now we look at how Social Media platforms deal with content to explore opportunities for law firms or corporations around E-Discovery innovation.

Social Media and Content Resonance

The concept of resonance is usually connected with sound though it is a relationship between sound and a RESONATOR that is a container.  As sound enters the container’s space its natural resonance, the frequency at which it vibrates at a sub-atomic level, is influenced by the sound.

When sound vibrates at the same frequency of the container it resonates with it to augment its natural frequency whereas sound of a different frequency modifies or dampens the container’s natural frequency.  The same happens to content as it travels in and between Social Media platforms or the Internet.

Content resonance creates significant value with two quite distinct uses;

  • Navigation — content helps people find things and is expendable afterwards
  • Learning — content helps people learn and becomes less valuable afterwards

Content Resonance and E-Discovery 2.0

To illustrate the use of content resonance to quickly improve the speed and quality of discovering relevant documents we chose a clear and simple article from SLAW to;

  1. Create a SpeedSynch Resonance Map
  2. Direct Yahoo to find documents of similar ‘resonance’

SpeedSynch Resonance Map for E-Discovery 2.0 Search

Looking for content on the internet to match a particular document pattern is like looking for documents in an E-Discovery process, so many documents and so little time and creating a resonance map or pattern of a target document helps us find documents that traditional searches cannot uncover. 

Note that resonance maps complement tradtional search by finding content that cannot be described precisely but rather by the phrase ‘show me something like this’ or with the use of semantic algorithms where ‘any words used in similar spaces share meaning’.

SpeedSynch Resonance

Legal E-Discovery and SpeedSynch Resonance Maps

 

We then create a resonance based query which Yahoo processed to return the results below after searching its internet index where the top 50 documents closest to the Slaw article E-Discovery\SLAW E-Discovery and Data Dumps.pdf were selected and finally the 8 results below or the cream of the crop were summarized and delivered.

24   Frost Brown Todd – Publications – Court Finds Waiver of Attorney-Client Privilege & Work Product, Notwithstanding 2006 Amendments to Federal Rules of Civil Procedure

 Court Finds Waiver of… Attorney-Client Privilege & Work Product,… amended rules, the defendants waived privilege… had begun with production of paper documents… and undertook to review ESI materials for… searches for 70 keywords, plus a review…

http://www.frostbrowntodd.com/news_ca_dibertjune08/

23   Trial Court Violated Attorney-Client Privilege by Ordering In Camera Review :Electronic Discovery Law

Wholesale Corp. Superior Court, S163335 (Cal. Electronic Discovery Law Firm : K&L Gates : Electronic Discovery Court Violated Attorney-Client Privilege by Ordering In

http://www.ediscoverylaw.com/2009/12/articles/case-summaries/trial-court-violated-attorneyclient-privilege-by-ordering-in-camera-review/

23   Document Review « Bow Tie Law’s Blog

Knotty Issues of e-Discovery D4 LLC: SmarterDiscovery The Producing Party claimed they had… rolling agreement to review and produce discovery… followed-up with a motion to compel the original… The Defendants hired a 30 person…

http://bowtielaw.wordpress.com/category/document-review/  

21   Finding Waiver of Attorney-Client Privilege and Work Product Protection, Court Orders Production of Attorney Notes of Employee Interviews Concerning Intel’s Compliance with Evidence Preservation Obligations : Electronic Discovery Law

In re Intel Corp. decision, the district court adopted the Special K&L Gates LLP Protection, Court Orders Production of Attorney Notes… with Evidence Preservation Obligations marketing group employees with instructions…

http://www.ediscoverylaw.com/2008/06/articles/case-summaries/finding-waiver-of-attorneyclient-privilege-and-work-product-protection-court-orders-production-of-attorney-notes-of-employee-interviews-concerning-intels-compliance-with-evidence-preservation-obligations/

 14   Data Dumps: The Bane of E-Discovery — Slaw

Slaw is a cooperative Canadian Canadian Forum on Civil Justice Is Moving to York… Nelson and John W. been in private practice ever since. Data Dumps: The Bane of E-Discovery

http://www.slaw.ca/2010/11/26/data-dumps-the-bane-of-e-discovery/  

 12   : Attorney-Client Privilege : North Carolina Business Litigation Report

North Carolina Business Litigation Report : North Carolina Business Litigation Lawyer… About This Blog Home > Attorney-Client Privilege > onclaimed grounds of privilege. North Carolina”s District Courts… http://www.ncbusinesslitigationreport.com/tags/attorneyclient-privilege/

 11   E-Discovery Bytes : E-Discovery Lawyer & Attorney : Quarles & Brady Law Firm : Electronic Discovery, Data Preservation, Conversion, Computer Forensics

Common themes
COURT, COURT ELECTRONIC DISCOVERY, E-DISCOVERY, PRODUCTIONE-Discovery Bytes : E-Discovery… Brady Law Firm : Electronic Discovery, Data Preservation,… Archives Ninth Circuit”s Court of Appeals retreated… Tags: BALCO, Case Law,… Trackbacks //ediscovery.quarles.com/

 11   Law Practice Today | The Attorney-Client Privilege and the Amended Federal Discovery Rules

Common themes
ATTORNEY, ATTORNEY-CLIENT, ATTORNEY-CLIENT PRIVILEGE, COURT, LAW PRACTICEmanagement,federal rules, attorney-client, privilege, federal discovery rules, discovery,… and privilege waiver. http://www.abanet.org/lpm/lpt/articles/mgt12062.shtml

Resonance and Hidden E-Discovery Value

The results above clearly provide multiple perspectives of E-Discovery inferred in the SLAW E-Discovery article which would have never been found with traditional searching techniques.

Application of Resonance Pre and Post E-Discovery

We have applied the concept of resonance for over five years to deliver value to corporations and our learnings may be applied to E-Discovery quickly because of the common processes and approaches that are promoted by E-Discovery vendors and appear to be employed within E-Discovery projects, the notion of the factory, 50 years ago.

Call us to see how Resonance and Social Media platform innovation in content navigation may help you.

Cheers,

Nick Trendov @SpeedSynch

Resonance and Prediction Marketing Rules

Success, Risk and Resonance

Success in business is most often confused with precision, formulas and plans though it appears that after you plan life, life just happens which may be the reason why the concept of risk reduction is important in the business world where a business may not survive if it goes in one direction while its customers go in another.  When this happens we say that the business value didn’t ‘resonate’ with the needs of their customers or simply the business was not successful in serving their market.

Branding and advertising helps increase the resonance of our content and products with customers and reduce the business exposure to market risk.  Business executives are also focused on finding ways to ‘predict’ the future to help them focus on opportunities and direct resources in search of profit.

Resonance Rules Prediction Marketing

Internet marketing changed very little since marketers discovered how to successfully market on the internet, first with Yahoo about 10 years ago and afterwards with Google ads and Search Engine Optimization or SEO.

New Media and TransMedia

The intersection of Old Media and Web2.0 has created a New Media, that’s for sure, but what else is happening?  One growing and effective use of Web 2.0 is the delivery of content or stories via TransMedia which provides the ability to engage people by taking story content and delivering it in different places, spaces and times appears to be a faster, simpler and more flexible future for creative marketers and their customers who want to break out of the crowd. 

TransMedia delivers an engaging story and Resonance is about understanding the relationships that create market value.

None other than Sylvester Stallone shows TransMedia types what to do as he subtly elbows out Leonardo DiCaprio and Angela Jolie out of the way by driving his move Expendables to a summer debut past Inception and Salt.

The SpeedSynch Resonance Map below shows how we mapped the content Resonance created by Sylvester Stallone.

0. Blackberry Twitter app shows Stallone top of Twitter trends worldwide 2010.07.24

1. Check Google volume on Twitter

2. Went to Twitter to find one of the buzz wave tweets — looks like Brazilians tweeting millions

3. Go to Movie site to see when Slyvester Stallone movie is being released — August

4. Find Stallone Expendables movie press releases

5. Use SpeedSynch to create Keyword Theme relationship maps for SEO competitive analysis

6. Review SpeedSynch SEO competitive analysis maps and SpeedSynch keyword theme weights

7. Deep dive with premium SpeedSynch features to show detailed SEO competitive analysis

8. Compare DiCaprio’s INCEPTION with Stallone’s EXPENDABLES keyword themes. 

 

Resonance Marketing Rules 

In watching Stallone go to work on his competitors in a TransMedia format where the marketing story is spread across multiple media channels globally it is easy to miss the real value behind the success—customer resonance.  People who go to movies, just like any potential customer have an affinity for a brand and a product, and Stallone’s marketing push with Twitter focused attention to Expendables and away from Inception.

Resonance, Marketing and Product Sales

Applying Resonance Marketing to product sales requires work but is a simple process.

  •  Craft marketing stories to appeal to multiple customer perspectives or Persona behaviours in multiple languages, cultures and markets.
  • Focus on relationships between People, Process (work) and Content.
  • Facilitate and accelerate learning to boost engagement and sales.

A Persona mask represents customer perspectives or behaviours and may be worn or removed as needed.  We build Persona masks by mapping Customer ‘Resonance’ by understanding their perspectives from the content they prefer, post or other information provided.

Persona masks illuminate stories, processes and probabilities so that we can serve the people behind the Persona masks regardless of the market segment to which they have been assigned.

Resonance maps help us predict future Persona behaviours for Prediction Marketing.

Products, Risk and Prediction

The art of prediction, highly valued by marketers, accountants and bookmakers starts by understanding what has happened in the past in order to determine what may happen again in the future.

Typically researchers start with past behaviours and adjust for anticipated changes in the future and create an estimate or guess of what might happen.  This is a story whether it is based on a ‘feeling’ or supported by hundreds of spreadsheets as what happens tomorrow is best seen a few days afterwards. 

Obvious risks of what may happen in the future are arbitraged as close to zero by using different techniques such as buying insurance or using a portfolio investment approach.

Prediction, Product Sales and Profit

We have employed behavioural models to remove risk from the business of product innovation, manufacturing and sales.  Our models are based on mapping customer behaviours and employ the concept of Resonance by assessing the content important to people in deciding upon, buying and learning how to extract value from what they buy.

We create our customer models with Resonance maps we call Persona Masks.

A Persona mask is ‘crafted’ by associating stories and numbers common to the different customer perspectives to infer their future behaviours.  Since we can never know exactly how behaviours will occur in the future we use Scenarios to determine a range of behaviours and get a sense of the potential range of  customer behaviours that may occur in the future.

If this seems a little strange consider the profession of Finance and why accountants forecast.  A financial forecast directs business activity and sets measures of success though stories are behind all those numbers carefully constructed by accountants in plans of one, two or more years.  Accountants convert stories to numbers and place them in a structure called a chart of accounts and then manipulate numbers in a way that separates them from the stories that were at their core.  Indeed accountants ‘map’ out the future of the business with numbers rather than stories.

Our practice is to blend stories, numbers, maps and storyboards to avoid the common trap that marketers and accounts fall into as they manipulate numbers and stories independently of each other.  This ‘split’ causes stories and numbers that started at the same place to get out of sync with each other.

Our Resonance maps align Products to Customers by employing content.

Stories and numbers continue to be aligned to Personae or the business gets out of harmony with customers and suppliers.  The lack of harmony is a dis-ease which results in something ‘breaking’.

ROI Re-Capture is another benefit of using Resonance to understand which stories or content is useful for internal projects or external marketing campaigns.  No need to re-invent the wheel, just find the content according to what is needed for success.

More about the link between numbers and stories may be found at http://personati.wordpress.com or SpeedSynch.com

Cheers,

Nick @SpeedSynch

ROI Re-Capture

ROI Re-Capture

ROI Re-Capture, just like ‘Carbon Capture’, is based on a simple concept that content, like carbon, is a by-product of work and the relationships between people, content and processes are created when projects are planned and executed.

ROI Re-Capture and ROI Mining

ROI or return on investment is a calculation that identifies the value created by an investment in a project and typically the value measured excludes content that is created during a project.  Mining the content value of previous projects, internal content or content from suppliers or customers, represents an opportunity  to quickly exploit value that you have already created. 

Rather than start from ‘zero’, the SpeedSynch ROI Re-Capture methodology is used to map people, content and process relationships and then tune content to the new project and delivered quickly to the right people at the right time.

Our ROI Re-Capture methodology exploits our SpeedSynch internet marketing software and Social Media “Resonance Maps’ to get the content to the right people or the right people to the right content according to their process and project needs.

SpeedSynch Resonance Maps and ROI Re-Capture

SpeedSynch Resonance Maps may be crafted from content in databases, email, Twitter or Social Media sites to help the project team, inside or outside, ramp up fast.  IT projects or Advertising and Marketing programs may benefit equally from ROI Re-Capture.

Our Resonance Maps create value in three broad areas– 

  1. Wayfinding or Navigation – SEO is a small part of this value.
  2. Accelerated Learning – align content to process and people relationships.
  3. ROI ‘Re-Capture’ — mine and align existing content to future projects.

Contact us to ask how we can help you Re-Capture ROI, yours or that of your suppliers or customers. 

Cheers,
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