Google Desperate to Rescue SEO?

Is ‘Instant’ aka Twitter Killing SEO and Can Google Rescue it?

Google’s Matt Cutts felt compelled to Tweet the following —

“Everyone asking if Instant will kill SEO? Watch this video: … Hear me praise SEO and why it will persist.”

Well this looks like a little contrived after all how reliable would the information be from person at Google how is responsible for controlling spam tout why SEO will live. 

 ‘Google’ any brand you know to see if they are even close to Google’s #1 rank.  Is the brand #1 or near the top or on the first page?

Do you pay for SEO when free content posted far and wide across the internet is a more reliable way to take to you #1 on Google?  Wouldn’t most people consdier the duplication of content that lifts these sites above legitimate manufacturers spam?

If this is true then it seems to me that profits related to SEO are closely linked to behaviour that most reasonable people might consider to be ‘spam’ or at the least resembling ‘spam’ or ‘spam-like’

How odd–the anti-spam guy may be promoting an advertising business model that seems to reward ‘spam-like’ behaviour.

What is your view on this subject?


Nick @resonantview @speedsynch


“Google” (include quotes)  “Any words used in similar spaces share meaning.” and “Twitter Resonance SpeedSynch” to see where SEO may be going–Resonance or Instant Marketing and Semantic SEO Reports based on Keyword themes based on meaning not words.


How to manage 1,000 bloggers posting to popular Social Media sites.

How to manage 1,000 bloggers posting to popular Social Media sites.


a.  Choose 10 or more documents that represents your blogging ‘focus’.
b.  Provide the focus or perspectives to the 1,000 bloggers in the form of a ResonantView or keyword theme guide.
c.  Demand bloggers submit unique content, ideally in 300 word ‘blocks’.

This approach ensures that the blog content will have a focus that is important to your company and blog visitors.  The authors have the flexibility to provide their own perspectives of the focus which then provides you with keyword themes for the new style of SEMANTIC SEO or keyword phrases for old style SEO.

The 300 word blocks allows an editor to mix and match blocks or add an opening or commentary with images or a video clip very quickly.  If authors submit 900 word articles in 3 blocks then the content can be split up easily and posted across social media sites with Postereous or other applications.  The articles work harder for you this way!

It is really important that your blog content be ‘flexible’ and appeal to as many people perspectives as possible because as you push your content further through sites like Twitter the content must ‘resonate’ with many different types of people.  This is how we take content an make it ‘resonate’ with an influential blogger and the people who follow him.


Matt is followed by thousands of people because he is Google’s spam guy and SEO crews have to stay on the right side of Googles rules.  Monitoring the keyword themes (semantic meaning) and staying ‘inbounds’ with your content means that most of Matt’s followers will understand your content as it ‘resonates’ to Matt’s frequency.
See Matt’s ResonantView at the top URL below.

The documents I mention above set the ResonantView of your blog which help the authors align and SYNCHRONIZE their content which I assume is what your blog visitors want.

PERSONA and ResonantView

I built Matt Cutts’ ResonantView by looking at his last 2 Twitter stream pages though it is easy to do from his blog posts, documents or anything else in a digital format that is related to Matt’s needs or objectives.

The second URL is a link to my semantic blog which will help you avoid the slow decay if you use old schoold SEO.  A little background at the risk you expose yourself with ‘proven’ SEO is there as well. 

Google, Yahoo, BING and others are switching to semantic meanings.  Twitter is also moving from PPC to RESONANCE!


Tweets are very important and can also be crafted to ‘resonate’ to the interests of the people that you want to reach–social media influencers, customers, suppliers or community members at large.  I describe Twitter, Tweets and Resonance in my Semantic Blog.

You can do this yourself with or without the SpeedSynch internet marketing software that we used for Matt’s ResonantView.



  • –Note:  We use ‘SEO Reports’ or ‘Semantic SEO Reports’ to describe ‘ResonantView Graphs’ as searchers use SEO Reports very frequently and there is less competition for us to rank until ‘Graphs’ start to become a common search term.

    Use Twitter to Rank Higher

    Twitter is more than a broadcast platform and we use Twitter to create a unique form of competitive analysis that guides how we create content for blogs, links and backlinks.  The SpeedSynch Twitter semantic map below keeps the content we build and post to Social Media sites synchronized with our internet marketing assets that include domain names, links, backlinks and blog content.

    This is one internet marketing processes we drive with Twitter to boost our SERP or search engine result page rank:

    1. Create a blog post with a focused semantic signature of keywords important to
    2. Post a 140 character Tweet with a TinyURL of the semantically focused content
    3. Go to LinkedIN and share the Tweet on our home page and groups, if appropriate

    We can quickly recombine blog content for, StumbleUpon or other Social Media sites and we always synchronize  product stories, customer needs and internet marketing assets to avoid wasting time and money or risk of alienating customers.


    The semantic SpeedSynch Twitter feed map below helps us orient content and leverage our Internet Marketing assets.

    * Click on the map twice or zoom with your browser to view a full size semantic map…

    internet marketing software used to create Semantic SEO report maps

    A Semantic SEO Report Map for the Twitter Feed

    The Semantic signature above guides our content creation for Twitter and then we map the new content below:

    Use twitter to Rank Higher with Search Engines

    We Tweet focused content with an appropriate Semantic SEO signature that complements SpeedSynch Internet marketing assets to rank higher

    SEO professionals will note that the semantic signature of the blog content is consistant and complementary to the semantic signature of the SpeedSynch Twitter feed above it.

    Other examples of using Semantic SEO report maps to synchronize content are at


    Nick Trendov

    The Future of Search is the Follower

    Spam, Social Media and the future of Search

    Search engines and the advertisers they serve have a big problem with Social Media; they can’t shape its content and appear to have innovated beyond spam and PR with the followerThe future of internet marketing and search is the follower.

    Social Media and the Follower

    The follower is like a heat seeking missile that follows targeted people in social media–usually ‘influencers’ because social media bloggers, influential or not, have become immune to subtle efforts of advertisers to promote their products or generate content to attract people that like content generated by specific bloggers.  It seems that once a blogger is identified as being influential or a blog as a gathering space for bloggers of influnce one or more followers are dispatched to blogs to offer content that interjects the stories important to their patrons, the advertisers.  This is natural and easy as blogs are content generation engines.

    The main purpose of the content offered by followers is meant to;

    1. create physical links to advertiser social media or web sites
    2. stimulate a search to the products mentioned

    Follower Note and Disclaimer

    While the example below quite probably is not an example of a follower–unless Wolfram is the patron– the out of context post mimics follower behavioural patterns brilliantly.

    Unless you are part of the Semantic Web LinkedIN group you won’t see the original post that I use to describe the behavioural patterns of real followers but you will see my response, my second adjusting response and Semantic SEO report maps created by our SpeedSynch internet marketing software.

    Exploit Followers with Semantic Signatures

    • Semantic Signature — a Semantic SEO report in map crafted with SpeedSynch Internet Marketing software, example below.

    Followers place stories in blogs, forums and blog posts as people and search engine spiders are both leary of automated or programatically generated content motivated by advertisers selling products or harvesting eyeballs to justify advertising prices.

    This is how can I respond positively to follower content and shape their content and energy to add value to our products:

    1. Create a Semantic SEO report map of follower content.
    2. Connect a follower’s content to sematic signatures of our product and social media content with a semantic response.
    3. Adjust our blog response as needed to reinforce semantic signatures of our products, web and social media content.
    4. Post a semantically engineered blog reponse in a different social media island.
    5. Cross connect the exploiting content across social media islands for maximum effect.

    Note:  Click on the map once or twice to enlarge or use the zoom feature in your browser…

    How to use SpeedSynch Semantic SEO report maps to expoit followers and create high quality blog content, links and boost SERP and search engine rank

    How to exploit a Follower and shape their content to add value to your social media and web sites.

    Semantic Signature FAQ

    I am happy to respond to questions with LinkedIN groups where I am a member or go to see my Twitter feed for other examples.

    The techniques used for this post are fractal and span multiple time scales–see Social Media Perspectives and Software Tools.


    Nick Trendov

    Twitter’s Competitive Analysis Edge and Facebook’s Advertising Failure

    Twitter’s future appears bright indeed because of 140 character stories broadcast worldwide on mobile phones though in sharp contrast the future of Facebook is very uncertain.  Facebook appears to have a difficult time competing with it’s own community members in web advertising as it promotes a new business model in an attempt to stake a claim as an effective advertising platform.

    Let’s start with Twitter’s amazing value and unique ability to align content to people and stories internationally across social media and web sites in multiple languages.  The immediacy of Twitter is insurmountable and highlighted in a short WordPress post that uncovers millions of Brazilian posts about Sylvester Stallone’s new move, Expendibles.

    Stallone crushes Google ランボー押しつぶす Google Rambo esmaga Google Stunning example of SEO competitive analytics 1:38 PM Jul 25th via web

    The huge wave of tweets in response to Stallone’s Expendibles is social media advertising on an unprecendented scale and creates significantly more value than the popular alternative of purchasing a few Google adwords or maybe all of Facebook’s current advertising.  The Brazilian tweets shouted loudly across the world and while here they seem ‘negative’ the publicity they generated helps Stallone fight to position Expendibles in a highly competitive market currently dominated by DiCaprio’s INCEPTION and Angela Jolie’s SALT.  No easy task though it seems that the tidal wave of Brazilian tweets predict a bright future.

    Semantic SEO Predicts your Future

    140 characters in your Twitter feeds can tell me what , when and maybe even why you or your company will do.   If this sounds unrealistic have a look at this is a Semantic SEO report of our Twitter feed which we use to deliver content to educate our current and future customers. 

    Social Media and Competitive Analysis

    Social media sites by their nature must change quickly to accomodate and serve their customers.  Web sites on the other had change very slowly in comparison.  They are tightly controlled effective, efficient and usually have a higher quality standard than social media sites, which is why since early 2009 content creation, searches and business models have moved towards social media.

    Competitive Analysis and Internet Marketing

    Internet marketing is not possible without competitive analysis as customers have too many options available.  They find content virtually anywhere and can buy from just as many suppliers.  Indeed if you Google any product or service the manufacturer or licensed reseller is often not on the first SERP or search engine results page.

    Competitive analysis is the art of finding where you are compared to your competitors on Google and measuring the distance of your story from your current or future customers on LinkedIN, Twitter or WordPress.  SpeedSynch Semantic SEO report maps like the one below lets you easily compare the semantic signature of products, content and customers to determine if your story is close to your customer needs and when the distance changes.

    SpeedSynch Twitter Feed Signals New Product Focus

    * Double click on map and click again or use the zoom feature on your browser to view the two Semantic SEO reports maps below…

    Semantic SEO report map of created by SpeedSynch internet marketing software to boost backlink and link quality for top SERP rank

    Semantic SEO report map of Twitter Feed

    Note different themes on the Twitter feed of and the Semantic SEO report map of below. Semantic SEO report map by SpeedSynch internet marketing software for semantic backlink and link quality to boost SERP rank Semantic SEO report Map

    We clearly see the SpeedSynch Twitter shift by looking at the semantic differences  to the web site Semantic SEO report map above.

    I must admit some of my partners were uncomfortable with me exposing our Semantic SEO report map and in defence I will say that there is one highly critical piece that is missing, our customer behaviour maps which clearly illustrate the changing needs of our customers though we describe how they are built on and I will blog about how it’s done very soon.

    Now we move from the unique competitive analysis value created by Twitter to Facebook’s upcoming advertising failure.

    Facebook and Advertising Failure

    Facebook is about to follow in Google’s footsteps as it attempts to profit by implementing an advertising model which appears to focus on offering advertisers access to Facebook community members.

    Unfortunately for Facebook their community members are also competitors as you clearly see below:

    Facebook Scemantic SEO report map by Speedsynch internet marketing software for link and backlink quality to boost SEO rank

    Apparently SEO Experts know how to outrank Facebook for Facebook Advertising Ads

    Facebook may be in for a very big surprise as they start to compete with their own community members for advertising revenue.  Content is the key for advertising visibility, reach and relevence and Facebook community members have many years of experience in competing with Google.

    Let’s see how Facebook does, though my feeling is that it will not be as good as they plan.


    Nick Trendov

    Link Thieves are choking your brand value.

    Your brand value is being throttled back by bloggers who build content with variations of your brand content and here is how to identify it so that you can take immediate action.

    1. Search on your brand or product
    2. Check every link on the search engine results page or SERP to see whose link was offered
    3. Look for any sites that are not your own, Wikipedia, Amazon or legitimate association or direcctory sites

    When you find the sites that have been positioned above your brand or product you will probably find link thieves and here is what they look like for SpeedSynch.

    * Click to enlarge, twice if necessary or use your browser zoom control…

    Link theives use your brand or product content to rank above you in search engine results

    Your Brand Value is being strangled by Link Thieves

    We create unique semantic SEO report maps with our SpeedSynch internet marketing software that allows us to drop link thieves as the search engines shift quickly to semantic algorithms.  In this case it is highly unlikely that anyone searching for SEO reports or semantic consulting services or internet marketing software with semantics will also search for a camera.

    Indeed the old school SEO myth that this type of link ‘stealing’ is useful no longer applies and the link thieves permitted me a simple way to illustrate what few people realize–their brand and product value has been choked back by link thieves and Semantic SEO is the way to go.  Google and BING both think so too.



    Social Media vs Corporate brands and why Semantics decides who wins.

    Social Media Content swamps Corporate Brands

    By almost any measure in early 2009 Social Media platforms were where most people start searching for things which caused a considerable amount of distress to corporations and the search engines that served them.  People had learned that if they posted enough content, almost regardless of quality, then the search engine spiders would be distracted from the focused corporate sites and rank quantity first, and this is what happened.  Let’s explore how we might be able to exploit this trend.

    Sometimes its easier to make a point by showing rather than telling so lets have a look at any brand or product that you can think of and see who’s content the search engines believe is the best for you.  Type any product or brand word into Google, BING, Yahoo or another search engine window and you will probably see somewhere in the top 5 links though not necessarily in this order; Wikipedia, Amazon and three links totally unreleated to the product or brand.  These are bloggers, usually entrepreneurs who make considerable money when you click on their links because they provide you value whether it is information from content or the ability to buy something faster than manufacturers or their partners that deliver the products to market in older business models.

    Brands and Link Thieves

    Your brand value is being erroded by link thieves today. Se how link thieves affect my SpeedSynch brand and search on your brand to see how your brand value is being erroded by link thieves.

    Copy the Best

    Blogs and bloggers discovered that search engine spiders depend heavily on backlinks or links from blog posts connected to content that they need to evaluate in order to compare and rank content from different web sites, social media or corporate.  Once the ranking is done it is offered to searchers according to word combinations that they enter into search windows.  Bloggers started creating links and backlinks by the billions and corporations by the tens and hundreds.  Its no wonder that corporation rank quite low even when they search for their own products and brands.  What did they do?

    Social Media Gold Rush

    Corporations did what the bloggers did, they copied the best and essentially use blogger tactics in Social Media sites, not creative but effective.  This however causes considerable stress for advertisers in old media and no the search engines as they didn’t have visibility in social media and the owners of the popular social media software platforms made millions and soon billions.

    Now the pendulum swings back as the content generated in the social media platforms chokes their ability to provide useful content to their own users and the bloggers actually need the search engines to create value for the content they generate.  If one fails they both fail and now the search engines are tinkering with their algorithms so that they control results but don’t kill the blogs and for this they intend to use semantics.

    What is Semantics?

    Wikipedia defines Semantics though everyone else, like in th commentary above, defines it their own way for their own profit.  Here is a semantic seo report map created by SpeedSynch to illustrate how bloggers use content for visibility.  SEO professionals will note the keyword stuffing totally unrelated to semantics and by accident this map illustrates the battle between blogs and corporations.

    * Click once or twice to expand the map or use the zoom feature on your broswer after clicking once…

    Social Media vs Corporate Brands and the battle to control words on the Internet

    Semantics will decide who wins the battle of Social Media vs Corporations for control of words and brands on the Internet

    Smenatics and Searchers

    Semantic meaning is important as all three players in the battle for words must deliver value to searchers or visitors to blogs, corporate sites and search engines.  They have a common benefit and semantics will deliver a common value if it is done from the perspective of searchers or visitors.

    Perspectives and Behaviours

    Look at the semantic SEO reports map created by our SpeedSynch internet marketing software above and you will notice how different people with unique perspectives can find value by looking at the graph and keyword themes. 

    SEO vs Semantic SEO

    The last sentence above is  a mouthful but my SEO consultants told be to optimize on “internet marketing software” and “SEO reports”.  So I ensure the terms are in post, on the image tags and categories and I start blogs with names like “iinternet marketing software”–note that on WordPress “internet marketing software” was already taken so I added another “i” as the search engines disregard it giving me the visibility I need.  This is old school SEO which is quickly losing value and being replaced by Semantic SEO.

    Semantic SEO is creating content, like this post, that the spiders can read and determine that it matches the semantic meaning which is probably useful to a searcher based on how other searchers have defined semantic meaning for words entered into a search engine window.  Now the old school SEO folks will say, “no change”, but there is a change and it is subtle and the subtly is why there is so much pain if the webmaster forums that are attempting to ‘decode’ Google’s “Caffeine” algorith.

    Subtly often requires time to study and careful consideration before arriving at realization, learning and insight and Semantics will be a process rather than a formula. 

    My future posts will show how moves from the old schoold SEO design to Semantic SEO almost like a reality show and why I believe Japan should win the Semantics SEO battle.

    Apparently search engines forcus on titles and text that is either bold or italics– we will see!



    %d bloggers like this: