Value of Twitter-type Resonance Tools #IN Mobile Advertising and Marketing Models

Twitter-type Resonance advertising tools provide great value to stressed out marketers and advertisers who look to reachout to mobile customers as Social Media, data overload, SEO spam overwhelm traditional advertising and media business models.

What is Resonance?

The simplest way to understand Resonance is to picture someone juggling one or more tennis balls.  They juggle as long as the story or content represented by the tennis ball is meaningful to them and when their focus or perspective changes they drop the balls they don’t need and pick up others.

People and tennis balls (stories or content) must resonante with each other.

Resonance via SpeedSynch.com Resonance Maps

Resonance is Juggling Stories or Content that you need

Groups, Resonance and Trust

Since juggling a lot of tennis balls simultaneously may be stressful, busy people rely on people they trust to provide guidance and suggestions as to the tennis balls that may help them in their day and ask someone to toss them a tennis ball that they need and when they are done they drop it.

SpeedSynch.com Resonance Juggler

Resonance is like juggling Tennis balls

Resonance Confuses Marketers and Advertisers

Advertisers and Marketers lob stories into Twitter

Lobbing Advertising Stories into Twitter

SEO may have conditioned marketers and advertisers to serve as much content as possible out via internet web sites, blogs and social media platforms, after all the price was right, pushing content was virtually free.

In late 2008 over half of all searches started in social media platforms rather than search engines as people began to trust other people rather than the search engine spiders and the advertisers that fed them.  Twitter’s use of Resonance in a mobile software platform that includes elements of voting and self-forming groups offers the most unique value to advertisers and marketers. 

Twitter makes It is easy to understand which stories or content resonate with people, groups across different geographies and spam is inconsequential.

Twitter-type Resonance is Spam Free

When the SEO crews that made millions with the Google business model encounters the social media platforms that were islands they incorporated various techniques to get inside, something that the search engine spiders could not do.  The most common technique was ‘The Follower‘ where spammers set up shop and formed groups to overwhelm natural groups and the content they generate inside Facebook, LinkedIn and other social media spaces.

Spammers Fail to Pollute Twiiter

Advertisers and Marketers try to use technology on Twitter

Technology Fails to Overwhelm Twitter Trust

Spammers use every means and technology possible to lob in as many stories as possible, Twitter however has one important difference, if people don’t like stories or content they just drop the ball and if they don’t repeat or Re-Tweet then the content dies unlike a blog or space where spam sits around forever and polutes the perspectives and trust of natural group members.

Predictive Analytics and Mobile Marketing Resonance

SpeedSynch Resonance maps offer tools and techniques to measure the alignment of People, Content, Products or Processes and predict changes in Resonance so that advertisers or marketers can adjust their messages and budget allociations accordingly.

This is the Resonance Map of a mobile marketing entrpreneur and it is possible to see what is top of mind for him and the people that rely on his content via his blog and Twitter stream.

Mobile Entrepreneur's SpeedSynch.com Resonance Maps

SpeedSynch.com Resonance Map of Mobile Entrepreneur

Join us to explore SpeedSynch.com Resonance Maps and the value of Twitter-type Resonance tools in mobile advertising and marketing models.

Cheers,

Nick Trendov @SpeedSynch  @ResonantView  nick@scenario2.com

Resonance Rules Predictive Analytics in Great Web and Social Media Marketing

Predictive analytics offers the promise of predicting the future to business executives that direct people and resources to deliver products to markets globally across Web and Social Media channels though in our experience the future is difficult to predict until it happens.

Many simple and proven tools are available to help businesses predict and prepare for what may happen in the future like scenario analysis where clusters of stories are combined to represent possible future states from different perspectives of the business, its customers or other relationships that span extended business value chains.

Predictive Analytics and Global Supply Chain Risk 

In the course of adapting to global competitive pressure business has adopted global supply chains as means to survive and thrive.  The idea behind extended supply or value chains was that all non-core, high risk or high cost processes would be sourced externally to ensure profitably in turbulent markets.

Risk reduction and the quest for higher profits drove global supply chain and outsourcing trends.

The markets or rather customers seem to have their own ideas and now have access to almost an unlimited array of products globally.  Businesses have started to see that customer demand may change faster than it takes to deliver a product shipped internationally or even faster than a heavily managed software project.

Predictive Resonance Anlaytics helps tune and align value flows in extended Global Value Chains

Aligning Customer and Product Resonance in Extended Global Value Chains

 

Predicting the Future like Shell Oil    

SpeedSynch scenarios are used to align products or content to customers via a scenario or a cluster of stories that represent a possible future.

 Scenarios were brought into the business limelight by Pierre Wack lifted the creation of Scenarios to a high commercial art and honed his skill at SHELL OIL and SHELL has fantastic resources describing their scenarios and how they are created.

Success, Risk and Resonance 

Success in business is most often confused with precision, formulas and plans though it appears that after you plan life, life just happens. 

When a business plan goes in one direction and their customers go in another we say that the business value didn’t ‘resonate’ with the needs of their customers or simply the business was not successful in serving their market. 

Branding and advertising helps increase the resonance of our content and products with customers and reduce the business exposure to market risk. Business executives are also focused on finding ways to ‘predict’ the future to help them focus on opportunities and direct resources in search of profit.

Resonance Rules Prediction Marketing

Internet marketing changed very little since marketers discovered how to successfully market on the internet, first with Yahoo about 10 years ago and afterwards with Google ads and Search Engine Optimization or SEO.

New Media, TransMedia and Cross Media Value

The intersection of Old Media and Web2.0 has created a New Media, that’s for sure, but what else is happening? 

There is a growing interest in TransMedia or Cross Media,  the ability to engage people by taking a story and delivering it in different places, spaces and times appears to be a faster, simpler and more flexible future for creative marketers and their customers who want to break out of the crowd. 

TransMedia helps people create their own engaging story and Resonance is about understanding the relationships that create market value. 

Current TransMedia Perspectives

Sylvester Stallone shows TransMedia types what to do as he subtly elbows out Leonardo DiCaprio and Angela Jolie out of the way by driving his movie Expendables past Inception and Salt.

The SpeedSynch Resonance Map below shows the Resonance Map created by Sylvester Stallone.

SpeedSynch Resonance Map of Sylvester Stallone Crushing Google

0. Blackberry Twitter app shows Stallone top of Twitter trends worldwide 2010.07.24

1. Check Google volume on Twitter

2. Go to Twitter to find waves of ‘buzz’ tweets — looks like Brazilians tweeting millions

3. Go to Movie site to see when Slyvester Stallone movie is being released — August

4. Find Stallone Expendables movie press releases

5. Use SpeedSynch to create Keyword Theme maps for SEO competitive analysis

6. Review SpeedSynch SEO competitive analysis maps and keyword theme weights

7. Deep dive SpeedSynch Maps show detailed SEO competitive analysis

8. Compare DiCaprio’s INCEPTION with Stallone’s EXPENDABLES Resonance Maps 

Resonance Marketing Rules

In watching Stallone go to work on his competitors in a TransMedia or Cross Media format where the marketing story is spread across multiple media channels globally it is easy to miss the real value behind the success—customer Resonance.

People who go to movies, just like any potential customer have an affinity for a brand and a product, and Stallone’s marketing push with Twitter focused attention to Expendables and away from Inception.

Resonance, Marketing and Product Sales

Applying Resonance Marketing to product sales is a simple process.

1. Craft marketing stories to appeal to multiple customer perspectives or Persona in multiple languages, cultures and markets.

2. Focus on relationships between People, Process (work) and Content.

3. Facilitate and accelerate learning to boost engagement and sales.

 

 

Note: A Persona mask represents customer perspectives or behaviours and may be worn or removed as needed.  We build Persona masks by mapping Customer ‘Resonance’ by understanding their perspectives from the content they prefer, post or other information provided.

Persona masks illuminate stories, processes and probabilities so that we can serve anyone behind a Persona masks regardless of the market segment to which they have been assigned.

SpeedsSynch Resonance Maps help predict future Persona behaviours important for Prediction Marketing.

Resonance Predicts Customer Behaviour Changes 

Traditional marketing models have a difficult time adapting to constantly chaning customer behaviours.

Understanding and aligning the Resonance of Products, Content and Processes allows the business to see when customer needs or behaviours change according to their Resonance.

Products, Risk and Prediction

The art of prediction, highly valued by marketers, accountants and bookmakers starts by understanding what has happened in the past in order to determine what may happen again in the future. 

Typically market researchers take past behaviours and adjust for anticipated changes in the future and create an estimate or guess of what might happen where they create a story whether it is based on a ‘feeling’ or supported by hundreds of spreadsheets as what happens tomorrow is best seen a few days afterwards.

Obvious risks of what may happen in the future are arbitraged as close to zero by using different techniques such as buying insurance or using a portfolio investment approach.

Prediction, Forecasts, Sales and Profit

We show our clients how to apply scenarios and Resonance to quickly identify change, opportunities and reduce risk in their product innovation, manufacturing and sales cycles.

 We craft Persona Masks to predict future customers behaviours or how customers will Resonat.

A Persona mask is ‘crafted’ by linking stories and numbers to customer perspectives to infer possible future behaviours and since we can never know exactly how behaviours will occur in the future we use Scenarios to determine a range of behaviours and get a sense of the potential range of  customer behaviours that may occur in the future.  If this seems a little strange consider the profession of Finance and why accountants forecast.  A financial forecast directs business activity and sets measures of success. 

Stories are behind the numbers carefully constructed by accountants in plans of one, two or more years.  Accountants convert stories to numbers and place them in a structure called a chart of accounts and then manipulate numbers for the rest of the year in a way that separates them from the stories that were at their core.  Indeed accountants ‘map’ out the future of the business with numbers rather than stories.

Our practice is to blend stories, numbers, maps and storyboards to avoid the common trap that marketers and accounts fall into as they manipulate numbers and stories independently of each other.  This ‘split’ causes stories and numbers that started at the same place to get out of sync with each other.  Our Resonance maps align Products to Customers by employing content.

Stories and numbers must Resonate with customers or the business gets out of harmony across its value chain which typically results in something breaking, relationships or profits.

Mining Hidden Value with Resonance Analytics in Global Value Chains

ROI Re-Capture is another benefit of using Resonance to understand where to find the expertise, stories or content value useful for internal projects or external marketing campaigns.  No need to re-invent the wheel, just find the value or content hidden along your global value chain according to what is needed for success.

Links between numbers and stories may be found at http://personati.wordpress.com or SpeedSynch.com

Reversals in Outsourcing and Global Value Chains

Currently we see the manufacturing and service support of key products and processes moving closer to customers to minimize the risk of extended supply chanins that include customers behaviours changing faster than products or projects can be delivered and risk associated with privacy or legal E-Discovery issues.

Contact us for more information about Predictive Analytics, Resonance and the tools needed to deliver high value to Customers that change quickly.

Cheers,

Nick @SpeedSynch nick@scenario2.com

SpeedSynch Resonance Maps support NeuroPersona Mask creation and Internet Marketing

Persona Masks base on SpeedSynch Resonance Maps

 

Titles that Resonate #Top #2010 #Posterous #Blog Posts delivered #IN #TransMedia Format

Titles that Resonate #Top #2010 #TransMedia #Cross #Media Post #IN #SpeedSynch #Content #Stories is meant to attract the attention of ‘machines’ or search spiders first and eyeballs second.

This single Posterous blog post will be automatically ‘pushed’ to Twitter and WordPress sites and later picked up by LinkedIn.

Here we see that the message directs the media flow and is later directed by the media channels to different spaces and groups.

Top 2010 Posterous Blog Posts

#transmedia #speedsynch spaces for internet marketing advertising

SpeedSynch boosts #Transmedia spaces for Internet Marketing Advertisers

#transmedia is new to artists, though well known to storytellers and in this space we will explore the application of our SpeedSynch internet marketing software and internet marketing advertising and promotional techniques to support #transmedia from a commercial perspective…

New TransMedia Marketing Rules

Internet marketing has essentially changed very little since marketers discovered how to successfully use Yahoo 10 years ago which may seem shocking to the Google generation, but is an accurate description of current practices…

Resonance and Prediction Marketing Rules

Success, Risk and Resonance  

Success in business is most often confused with precision, formulas and plans though it appears that after you plan life, life just happens which may be the reason why the concept of risk reduction is important in the business world where a business may not survive if it goes in one direction while its customers go in another.  When this happens we say that the business value didn’t ‘resonate’ with the needs of their customers or simply the business was not successful in serving their market…

 

Content Resonance Rules #IN Legal E-Discovery 2.0

The legal profession is wrestling with data and information overload to meet legal E-Discovery obligations and client expectations and may be able to benefit from significant advances provided by Social Media platforms and Content Resonance… 

 

SEO value decline and privacy toxicity highlights opportunities #IN Mobile Internet Marketing

The apparent decline in the perception of value and privacy toxicity of SEO may be very good for Mobile phone makers and internet marketers as the mobile phone has become the Social Media and internet website interface of choice by billions of people globally…

 

The content is this blog post also resonates and also influences the people that read it across the different media channels which it travels.

 

Cheers,

Nick Trendov @SpeedSynch  nick@scenario2.com

IKEA Self-Assembly Ad Rules #IN Trans #Media Internet Advertising

A Brilliant IKEA ad that goes beyond its internet marketing or adverting value as it gently startles the reader to re-live the experience.

This interactive banner ad offers us a simple blueprint for great TransMedia or Cross Media campaigns where future customers are offered guidance to assemble unique story elements found in different places or spaces according to their CURRENT needs rather than values targeted by marketers and advertisers.

X-Media campaigns have great promise at a time where the value of SEO is rapidly declining and search is being displaced by Social Media for finding or refining questions or answers.

Self-assembly of stories is the core value we offer to our clients and we use our SpeedSynch Resonance Maps to help customers align their current or future needs to the content, products or processes. 

We welcome you to join us and explore this with us.

Cheers,
Nick @SpeedSynch

Thirty years later Social Media is the Message

Social Media is the Message

As we approach the thirtieth anniversary of the death of Marshall McLuhan, the Canadian digital Media visionary and innovator who uttered the term “The Media is the Message”, it seems almost bizarre that few people know of his work.

Indeed it is almost as if the notion of ‘Social Media’ has been re-discovered and its value to society at large and business specifically is ‘unproven’. 

McLuhan and Advertising

The fact that McLuhan influenced Media and Advertising theory and practice globally is uncontested and more than ten years after his death he was named the “patron saint” of Wired magazine. 

So why is Social Media ‘new’?

Silicon Valley, Profit and Social Media

While Social Media is not new, the ability to build a business model around it to extract profit from its richness has only recently been refined.  Indeed mining profit from Social Media required the old Media conglomerates to die because they could not scale fast enough to attract enough investment to deliver the value that McLuhan recognized in his lifetime.

Newspapers and magazines were limited by the weight of paper and cost of delivery.  Television and radio were limited by the weight of the affiliates required to extract profits regionally and nationally.

McLuhan’s vision of the merging of Media and Message had to wait until the US Military created the internet and hundreds of billions of dollars were squandered in the Silicon Valley IPO boom chasing fast digital profit.

Three critical innovations crawled out of the ashes of the 1990’s IPO crash in Silicon Valley–the internet browser was born, a little known Swedish company created a mobile phone browser and Yahoo created a digital directory.

Fast-forward ten years later and the Social Media islands have triumped as a result of honed business models that have or will soon eclipse Google and the largest telephone and software companies, digital though they may be.

Obviously an Accident

While all this has happened in just ten years the business elite is in awe—

  • When did Google and Amazon step between our products and our customers?
  • Where do we advertise to reach out and touch our customers?
  • How do we identify opportunities and minimize risk?

Old Measures and New Business

In ten years the way of doing business has far exceeded the ability of business to measure and people now have unlimited options for spending their money.  They now use their own measures of success rather than embracing the measures associated to the brands they once cherished.

Business however generally continues to measure opportunity, risk and profit from its own perspective rather than the perspective of the patrons that can guarantee their future success, their customers.

Simple Mathematics vs Complex Business Analytics

Customers employ simple mathematics and focus on simple questions and answers to help them decide what to buy and when. 

Business favours the use of sophisticated models that are based on historical and backward facing data, and to add insult to injury business stores data typically in numerical format it computer databases which are the equivalent of graph paper—rows and columns.  Customer stories are stripped from transactions in deference to the mathematicians and accountants who are comfortable with numbers and at the end of the year Marketers are called in to determine what happened and why.  Generally people are surveyed and the stories are ‘pasted’ onto the historical data.  Forecasts are then made from this ‘cleansed’ data and business assets are marshalled and deployed for the next year or two.  Needless to say a considerable amount of executive time is devoted to ‘adjusting’ to the market or correcting errors of judgement formulated from data that didn’t actually exist or if it did, would never be able to represent the future as the same products and motivation for purchase never would.

 Social Media Saviours

The re-discovery of the ‘Global Village’ or globalization and ‘Media is the Message’ or Social Media and story relationships offer us an opportunity to create value from what happens naturally rather than work with un-natural representations of mathematical forecasts.

Social Media provides insights on what happens once a business ‘determines’ what will sell and orders a product to be manufactured and shipped from China or other distant country.  Since customer needs constantly change, understanding those changes as quickly as possible allows business to adjust the value of their products as they flow across their extended and global Supply Chains.

Counter-intuitively, the value of Social Media is considerably enhanced by applying the insights mined from its story reservoirs to the Supply Chain rather than Marketing or Advertising efforts.

Marshall McLuhan was prescient about this Social Media observations, now it is time for business to apply the value of his knowledge to where it can help people the most—along the global Supply Chains where their products flow.

Cheers,

Nick Trendov www.SpeedSynch.com @SpeedSynch

How to survive the Death of SEO.

After SEO’s terminal coma in 2009 we carefully watched how marketers, advertisers and corporations coped with their loss.

Some moved to Social Media Optimization or Social Content Optimization while others moved towards ‘community’ management which is interesting as Facebook, Twitter and LinkedIn maimed independent communities before we started our SEO death watch.

New Community Rules

Community spaces have always been one of the best marketing investments any company could make by creating a space for people to share experiences, content, expertise and stories.  Done well the community spaces were like a very cool house party where the host would decorate and offer the best drinks and finger foods to set the mood and the party goers would create the buzz.  A great host couldn’t lose and at the next party there would be more people than space.

Some  companies, like envious hosts, tried to copy successful communities but missed the ‘intangible’ values needed to make a party or a community successful–freedom and inspiration.  Community by design rarely succeeds for one simple reason, it is meant to benefit the host rather than the attendee.

Communities are after all software applications and the ability to motivate people to create content by typing, editing and tagging is a difficult task.  Design and venture capital is critcal but luck may be more important.

Did the SEO Eco-System Kill the Party?

The old SEO ‘eco-system’ included advertising agencies, SEO services consultants and various other brokers that re-intermediated internet transactions and profited handsomely from their ability to stand between buyers and sellers.  Watching them adjust to the rise of ‘Social Media’ may help us determine how to align our products to people with content in this brave new world where people flit between Social Media software applications according to their own needs without heeding marketing messages or advertisers, old media or new.

Risk and Corporate Executives

Risk is a big problem for corporations who plan their work and work their plan and up until recently the ‘myth’ was that Social Media was a risk and mis-understood by corporate executives though in early 2009 marketing and advertising budgets were moving to Social Media faster than Amazon could acquire web sites to protect their sales volumes and SEO assets.

Diaper.com–How Low can SEO Go?

Diaper.com is Amazon’s latest acquisition, is it a sign of the times?  It is interesting to note that diapers appear to be sold on Diaper.com rather than the diaper manufacturers and re-intermediation is profitable despite the internet myth to the contrary.

Community by Design

If you believe that corporate communities can compete with Twitter or Facebook or perhaps ‘shape’ how Social Media audiences see their value have a look at this;

We look forward to seeing if community by design will fare better than SEO though our experience is that it is difficult to influence the value communities place on content.  This challenge is very clearly illustrated by watching how people change the words they use to describe questions or find answers while using search engines. 

Even if your company built a ‘perfect’ website that described a perfect product the search engines would probably no longer rank your site highly on their SERP or search engine results pages after 90 days because the words used in search engines would no longer correspond to the content on your web site.  SEO or search engine optimization and the mechanics of determining which sites rank highly would take over and drop the ranking of your site, if it ranked highly at all.

Resonance is Temporary

Twitter’s Resonance model is a bright light in the blight of internet spam and communities over-run by packs of network marketers re-selling Amazon product because it is resistant to spam and depends on trust even if temporary communities are created by followers or ‘likes’.  The key element to resonance is its temporary nature and that a follower or like today is closely linked to a Tweet or content.  The same people won’t have the same influence if the content changes tomorrow which means spam doesn’t stick.

Temporary communities mean that community by design doesn’t pay which is difficult for corporations and marketers alike but apparently good for community members as evidenced by Twitter’s meteoric global rise on the back of mobile phone technology.

Mobile Phones and Communities

Mobile phones present an interesting opportunity and threat to Social Media platforms and marketers alike as users won’t stand for hundreds of SEO results so we expect SEO to decrease in value as more people chose mobile phones as their interent and Social Media interface of choice.  Communities may also be smaller by necessity as it is difficult to view large amounts of content and follow many people on a mobile interface.

Communities and Innovation

Crowd sourcing and X-prizes have been a boon to marketers and have leveraged the global reach of the internet to create huge values for corporate sponsors and stimulated future investments in the hundreds of millions of dollars by comporations like GE, CISCO, Nokia and others. 

Community spaces created for innovation have been successful though they have not been communities by design.

Future Community Innovation

We are currently exploring the intersection of Resonance, Innovation and Communities and welcome inquiries from innovators who wish to explore the space.

Cheers,

Nick Trendov @SpeedSynch

3 Ways to Profit from Twitter Resonance Earlybird Offers

Here are 3 ways to profit from Twitter Resonance and Earlybird Offers.

  • Competitive Analysis — understand how competitors change their market offers relative to your current market offers.
  • Customer Resonance — examine Earlybird Offers to determine which customer behaviours or ‘Resonance‘ is targeted.
  • Capacity Analysis — explore the impact of Earlybird Offers on the capacity analysis or your ability to deliver similar offers.

Profit and Resonance

The concept of resonance is simple, people and products ‘vibrate’ according to how their value, needs and how they define answers and problems.  In order to increase sales and profits marketers must ensure that products may be found and that customers understand their value.  The closer the resonance match between products and customers the higher the sales and profits.

Resonance and Competitive Analysis

Viewing Earlybird Offers on Twitter is a fast, simple and effective way to understand in realtime any new or changing offers delivered by competitors and provides a quick way to help adjust your product offers as needed.

Competitive Analysis and Customer Resonance 

Competitor offers are only important if they affect your customers and if their offers don’t ‘resonate’ with your customers then they are effectively harmless.  Our clients benefit from Resonance Maps created by our SpeedSynch Internet marketing software which helps them align their product values to the values needed by their customers.

Customer Resonance and Capacity Analysis

Large North America mobile (wireless) services providers have a problem as their infrastructure takes a long time to plan, provision and recover investments needed to support constantly changing customer and market demands.  We are working with the infrastructure models of wireless providers to align their new product offers to the delployment schdules of the expensive infrastructure they require for their business–cell towers, backup equipment, server farms for operations and content stores, billing application ehancements, etc…

Understanding changes in customer behaviours or Customer Resonance helps us go back into the wireless customer demand models and adapt them according to trending behaviours and take the adjust models back out to the market to incent or dis-incent behaviours.  This helps our wireless clients ‘tune’ changing customer demand to their longer term asset acquisitions and project deployments.  Ignoring changes in Customer Resonance may cause new infrastructure to become obsolete before it is delivered.

Capacity analysis helps wireless services providers tune their assets and adjust purchases or deployments in a coordinated fashion with their market planning and advertising spend.  It is easier when everyone knows which way to row the boat and when.

Contact us to see how SpeedSynch Resonance Maps can help you with your customers or align your infrastructure projects.

Cheers,

Nick Trendov www.speedsynch.com @speedsynch

SpeedSynch

SpeedSynch is our internet marketing software and solutions platform which delivers mainly two types of value–

  • Aligns customers and products
  • Accelerated Learning to add value internally and accelerate new product introductions

SpeedSynch Secret Sauce

Our approach and ‘secret’ is based on applying knowledge proven in the fields of psychology and psychiarty.  A brief overview may be found at http://tinyurl.com/speedsynch-No5

SpeedSynch Resonance

SpeedSynch maps resonance for marketers to help them understand how their customer needs are changing and how and when to adjust content on their corporate websites, blogs and Twitter Tweets so that their customers quickly understand the value offered and how to fit solutions and products into how they do business today or tomorrow.

Examples may be found @SpeedSynch or @ResonantView

Cheers,

Nick

INVOLVE, INFORM and CASH

Involve and inform your customers and they will provide you with cash!

If content of financing projects is important to you then Peter’s content commentary is a must read!

http://tinyurl.com/speedsynch-content

In my reply to Peter I highlight how our SpeedSynch internet marketing software and techniques use the core of his three value elements to create profit for Marketers and SEO or search engine practitioners.

We would ber interested in your experience and comments on Peter’s approach and how we use it for marketing and to boost SEO results.

Here is the reply —

Peter,
I enjoyed reading your content circle introduction very much and would suggest that you reverse it, from the inside to the outside;

CASH > INFORM > INVOLVE.

As a storyteller or rather a story engineer I observed a long time ago that stories are modified each time they are heard and re-told. 

People take stories and add their own perspectives before passing them onwards, so that if you want the story to survive in a form that includes the ‘truth’ from the perspective of the original author then I would suggest that three elements;

1.  An attractor — CASH
2.  A secondary value — INFORM
3.  A core objective — INVOLVE

Without an attractor the story is not found or read.tin
A secondary value creates author-reader relationship.
The core objective follows from the relationship.

In CASH>INFORM>INVOLVE the last stage, INVOLVE, is the ‘financing’ element whether it involves purchasing a t-shirt or more substantial direct investment.

I look forward to following your business model innovation and provide these two ‘Tweets’ modest examples that illustrate why I suggest this reversal.

For those who might benefit from a practical example I will illustrate CASH, INFORM and INVOLVE within Twitter messaging and how I blend it with my blogs.

TWEET 1 @SpeedSynch
@speedsynch    #speedsynch #manga concept for top #SEO and drives #internet #marketing #software #tools #innovation http://tinyurl.com/manga-speedsynch #IN

and

TWEET 2 @SpeedSynch
https://speedsynch.wordpress.com/tag/internet-marketing-software-2/
Your Success Depends on Your Customers Learning Faster
2010/09/12 by speedsynch.com

The CASH Code
In both ‘Tweets’ above the CASH leads,’manga concept for top SEO’ (profit) and ‘Your Sucess Depends on Your Customers Learning Faster’ (sales).

The SEO Code and CASH
Anyone involved in SEO or search engine optimization knows that one of the ‘hottest profit spots’ in SEO is “internet marketing software” and would subliminally equate this phrase with CASH.

INFORM
When there is chaos in alsmost any social or commercial situation it is the fast learners that succeed, those who can quickly assess the current state of affairs and determine where to focus their resources, skills, time and attention.  It is no secret that your success depends on your customers learning faster and if they succeed by learning faster, then you will succeed too.

INVOLVE
Content value depends on alignment of purpose or ‘Resonance’ between reader and author, though in order for involvement to occur the reader must first find the content and then must find a value.  This is done with CASH and INFORM.

In the SEO context INVOLVE ultimately means, from the perspective of SpeedSynch internet marketing software or techniques that Marketers or their SEO suppliers understand the value of creating ‘resonance maps’ to be able to align their content to the objectvies of their customers.  Connecting people with content to SEO practictioners is pure profit or CASH.

Next I illustrate how SpeedSynch is one very quick, simple and effective way to create resonance maps using a technology that is critical to the future of SEO, semantic algorithms. See http://twitter.com/speedsynch for Resonance examples.

Next I INFORM people about Google’s acquisition of Metaweb and the recent adjustment to the Google search interface that is called ‘INSTANT’.  Marketers and SEO practictioners would benefit by understanding how SEO profit (CASH) has been impacted by Google changes and how people interact with Social Media.

INVOLVE occurs once marketers and SEO practitioners see the patterns and hopefully determine the relative value of working with Resonance maps and the connection to SpeedSynch internet marketing software and techniques.

I hope that you will be rewarded by reaching this point in this somewhat long commentary.  Hopefully you were moved from CASH to INFORM to INVOLVE from the beginning to this point and for those who made it this far a bonus.

Broken Telephone
There is a party game that children play that I know as ‘broken telephone’ which is played in this fashion.  A group of children from a circle and a short story of two or three sentences written on a peice of paper is read by two people in the circle.  One of the two turns to their left and whispers the story into the person beside them.  The other turns to their right and does the same.  Both people who heard the story then turn to the next person beside them and whisper what they heard into the ear of the next person in the circle and eventually the stories ‘cross’ and when they arrive back at the people that started the game they are written down.

Naturally the stories at the end of the game are quite different from the single story that started the game.  The game starts with one story and ends with three.

Broken Telephone and TransMedia
SpeedSynch allows us to architect a story so that it can go around the circle and return as two ‘new’ stories, but the new stories will have the same ‘semantic meaning’ as the original story.  Essentially the core of the starting story will remain intact regardless of the distortions that occurred as it moved between people.

Our SpeedSynch internet marketing software and internet marketing techniques may be applied to deal with the broken telephone syndrome that naturally afflicts any TransMedia project.

Cheers,
Nick Trendov
http://www.speedsynch.com @speedsynch

WordPress Joins the Content Creation Wars

WordPress Joins the Content Creation Wars

Apart from acting as a virtual gathering space Social Media software platforms quickly learned that their communities want to create content, and the faster the better.

I built this blog post with the WordPress ‘QuickPress’ user interface and have looked at others including Posterous and Livejournal though WordPress is the most comfortable so far I have just downloaded Typo3 and will look at it over the next week or two.

The Content Arms Race
My sense is that all of the Social Media software sites provide the content creation tools in an attempt to keep their ‘community’ close and members are critical to the valuation of software platforms and ultimately critical to the exit strategy of the founders and venture capitalists who fund them.

The connection between content creation software, a content arms race, a good ‘valuation’ and selling for maximum profit is astraight line and clear as a bell.

Why do you Blog?
With all of the content creation systems out there and not enough time in the day a simple question surfaces quickly, why do Social Media software users blog?  This question has many answers that include convenience, attention, entertainment, though the biggest reason may be that since early 2009 or late 2008 over half of searches started in Social Media software platforms.

Blogs, Backlinks and Search Engine Rank
Almost everyone covets a top rank on a Google or BING or Yahoo search engine results page or SERP as #1 means profit.  People look there and depend on the information there to make a buying decision and typically jump from top ranked links to a purchase transaction.  If they buy something after visiting your top ranked site you earn a commission, Amazon (or other resellers) earn a commission and the manufacturer earns less as they pay the commissions.

Backlinks are a form of voting where you benefit from the content of internet users who then mention and link to your site.  Backlinks may be created by posting good quality content to blogs with links to your site and you may see contrived posts that are note humanly readable with links.

Google “SpeedSynch” and you will see what looks like sites with a photography conversation that seem to reference all types of variations of “speedsynch” or “speed synch” or “speedsync”.  While the blog posts appear to use industry specific jargon, let me assure you that no one would ever string a sentence together in that fasshion. 

Indeed you may have found a site that looks for search traffic and is created with the sole objective of standing in between a search engine and the traffic generating site, speedsynch.com

Now unless you blog then the ‘photographer’ sites rise to the top of Google and they get the ‘searchers’ looking for SpeedSynch.com.  While this would have made a huge difference five years ago, over the past three years it means much less and since last year it means not much at all.

Most of the traffic to SpeedSynch.com comes from Social Media sites and searches related to SpeedSynch.com focus on specific comments, SEO Reports, answers on how SpeedSynch internet marketing software creates semantic resonance maps, the same resonance championed by Twitter, or how SpeedSynch internet marketing techniques may be applied to competitive analysis or to deliver fast learning to self-directed adult learners.

The ‘photography’ blogs the posts include links which battle for the #1 spot when anyone searches for ‘speedsynch’.  Try searching on any brand that pops into your mind and find out who stands between you and the brand that you wish to find.

Faster Content Creation Means Higher Rank
The correlation between rank, content and links is pretty straight forward and generally known.
Creating new content faster appears to be necessary in order to rank higher to get more profit or attention.

Can Google Save SEO?
The process of ‘improving’ page rank is called search engine optimization and consultants will show you how to rank higher or will do the work for you.  The work, because of the nature of search engines, involved content backlinks and directly or indirectly depends on content creation.

The relationship between searchers and content used to be simple, both were performed in the Google software interface or search engine box.  Social Media has since enticed over half of searchers to start in their platforms and so Google’s ‘search share’ may be less than 35% given the numbers and other search competitors.  Indeed this trend may have been the driver for Microsoft’s significant Facebook investment a few years ago–the writing was on the wall, SEO was going down.

Google has fought back to protect the concept of SEO by innovating and corporations like Amazon also stand to lose large if SEO deteriorates as ‘affiliate marketing’ represents a large portion of their revenues.  The more SEO ‘crews’ that stand between you and brand owners the more transactions go to Amazon or similar re-sellers.  If manufacturers could estabilish a direct relationship then their profits and possibly your cost would go down too.

On the innovation side, Google may actually speed up the decline of SEO with Android.  After all how many links on a page will searchers view?  Likewise the Google ‘Instant’ feature appears to ‘guide’ searchers past the ‘links’ that might have distracted them right to the big brands.  All the work of the SEO ‘crews’ may have been spoiled.  Semantic SEO or semantic algorithms introduced and soon to be augmented by Googles’ purchase of Metaweb will take searchers away from viewing pages even faster.

Twitter is the fourth horseman of SEO’s apocolypse as Twitter doesn’t even rely on conventional backlinks.  Twitter is the future of marketing from our perspective and accelerates SEO’s decline further.

Search, Profit and Time
SEO appears to be failing Google just as Social Media is rising in popularity and this is because of the huge amound to content that millions of people can generate.

But do people have time to fight content wars?

Yes and no.  Posterous and WordPress’ QuickPress, where this post is being created, helps people quickly generate and distribute content–more bad news for Google as if I was the corporate advertiser with the big budget I would ask hard questions about why I shouldn’t just create my own content in the spaces where people gather.  Why do I need a broker when Social Media is where the action is?

WordPress has ramped up their content creation capabilities as it rushes to its exit strategy, just like all of the other Social Media platforms.

Now lets see what Google does next.

Cheers,
Nick
https://speedsynch.wordpress.com

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