2011/02/19 Leave a comment
Just as advertisers and lawyers finally learn to adapt to Social Media, the brightest Venture Capitalist in Silicon Valley, the same minds who gave birth to Yahoo, Google, Facebook and Twitter, are feverishly crafting a more fearsome spawn — Groups.
Advertisers, Lawyers & Content
In the Great Wave Off Kanagawa
1. Advertisers Spend Client Money to Push Huge Content Waves
In the heyday of old Media advertisers spent a lot of client money attempting to deliver customers to their clients and while they may have understood that half of their budgets were being wasted they didn’t know how to measure which half.
2. Lawyers Spend Client Money to Sort through Huge Content Waves
Despite the fact that very few documents are useful or admissable, lawyers are compelled to launch high cost and generally low ROI eDiscovery projects by their need to minimize Risk for their firm and their clients.
Groups will add considerable Risk to Advertisers and Lawyers.
Can technology save advertisers and lawyers?