Value of Twitter-type Resonance Tools #IN Mobile Advertising and Marketing Models

Twitter-type Resonance advertising tools provide great value to stressed out marketers and advertisers who look to reachout to mobile customers as Social Media, data overload, SEO spam overwhelm traditional advertising and media business models.

What is Resonance?

The simplest way to understand Resonance is to picture someone juggling one or more tennis balls.  They juggle as long as the story or content represented by the tennis ball is meaningful to them and when their focus or perspective changes they drop the balls they don’t need and pick up others.

People and tennis balls (stories or content) must resonante with each other.

Resonance is Juggling Stories or Content that you need

Groups, Resonance and Trust

Since juggling a lot of tennis balls simultaneously may be stressful, busy people rely on people they trust to provide guidance and suggestions as to the tennis balls that may help them in their day and ask someone to toss them a tennis ball that they need and when they are done they drop it.

Resonance is like juggling Tennis balls

Resonance Confuses Marketers and Advertisers

Lobbing Advertising Stories into Twitter

SEO may have conditioned marketers and advertisers to serve as much content as possible out via internet web sites, blogs and social media platforms, after all the price was right, pushing content was virtually free.

In late 2008 over half of all searches started in social media platforms rather than search engines as people began to trust other people rather than the search engine spiders and the advertisers that fed them.  Twitter’s use of Resonance in a mobile software platform that includes elements of voting and self-forming groups offers the most unique value to advertisers and marketers. 

Twitter makes It is easy to understand which stories or content resonate with people, groups across different geographies and spam is inconsequential.

Twitter-type Resonance is Spam Free

When the SEO crews that made millions with the Google business model encounters the social media platforms that were islands they incorporated various techniques to get inside, something that the search engine spiders could not do.  The most common technique was ‘The Follower‘ where spammers set up shop and formed groups to overwhelm natural groups and the content they generate inside Facebook, LinkedIn and other social media spaces.

Spammers Fail to Pollute Twiiter

Technology Fails to Overwhelm Twitter Trust

Spammers use every means and technology possible to lob in as many stories as possible, Twitter however has one important difference, if people don’t like stories or content they just drop the ball and if they don’t repeat or Re-Tweet then the content dies unlike a blog or space where spam sits around forever and polutes the perspectives and trust of natural group members.

Predictive Analytics and Mobile Marketing Resonance

SpeedSynch Resonance maps offer tools and techniques to measure the alignment of People, Content, Products or Processes and predict changes in Resonance so that advertisers or marketers can adjust their messages and budget allociations accordingly.

This is the Resonance Map of a mobile marketing entrpreneur and it is possible to see what is top of mind for him and the people that rely on his content via his blog and Twitter stream.

SpeedSynch.com Resonance Map of Mobile Entrepreneur

Join us to explore SpeedSynch.com Resonance Maps and the value of Twitter-type Resonance tools in mobile advertising and marketing models.

Cheers,

Nick Trendov @SpeedSynch  @ResonantView  nick@scenario2.com

Risk and Opportunity Perception #IN Social Media

Accurate perception of risk and opportunity is important to most businesses and critical during this financial crisis.

 

Scenario Analysis, Risk and Opportunity Perception

I highly recommend Pierre Wack’s “Shooting the Rapids” for two reasons; the fascile conversational way in which Pierre Wack describes scenario analysis as he helps us conclude that it is a high value re-perception tool and the hidden reason–his inference that there is room for innovation in perception measures within scenario analysis.

Wack starts by gently offering us a brutaly brief though elegant synopsis of the prior state of forecasting and scenario analysis — “Things could go this way — or that”.

From “Things could go this way — or that”, a simple truth that is still evident today, Wack gently reveals the simple and unique innovation that raised scenario analysis to a high commercial art; Wack helped executives and managers use scenario analysis to re-perceive their complex daily reality. The re-perception required “rooting” where executives acknowledged the current state of their world and contributed stories from which two or more future worlds would be constructed.

Scenarios Focus Attention

Scenarios, story clusters or future worlds help executives anticipate and prepare for future events and align people, content, assets and processes very quickly once they understood which worldview would manifest.

“Shooting the Rapids” offers a unique opportunity In the age of Social Media platforms like Twitter and Linkedin to executives charged with navigating the current financial crisis by exploiting the Social Media platforms as perception, story and scenario generation platforms.

Social Media Resonance and Scenario Analysis

In my experience Social Media stories are critical to understanding the current state of any busiiness, and scenario resonance is crtical to understand how things evolve and when things change as while executives typically know where to go in the market, on arrival they sometimes find themselves quite far from from their original destination.

Wack’s “Shooting the Rapids” will inspire and help you re-percieve where you are and help you know where to go .

Shell reaped huge rewards with scenario analysis and so can you.

Join us to see how SpeedSynch Resonance Maps facilitate scenario analysis.

Cheers,
Nick Trendov @SpeedSynch  nick@Scenario2.com

Content Resonance Rules #IN Legal E-Discovery 2.0

The legal profession is wrestling with data and information overload to meet legal E-Discovery obligations and client expectations and may be able to benefit from significant advances provided by Social Media platforms and Content Resonance.  

Do your clients need cost effective discovery or do they want you to run an E-Discovery Factory?

E-Discovery and Out of Control Costs

“Electronic discovery (or e-discovery, eDiscovery) refers to discovery in civil litigation which deals with the exchange of inform ati on in electronic format (often referred to as Electronically Stored Information or ESI).^[1] Usually (but not always) a d i g i tal forensics analysis is performed to recover evidence. A wider array of people are involved in eDiscovery (for example, forensic investigators, lawyers and IT managers) leading to problems with confusing terminology.^{[1]“ from Wikipedia}

Simply put discovery related to civil litigation is very costly and in our experience the costs may be decreased significantly by shifting the discovery approach away from what I described as a 50 year old factory at a recent IADC event.  The tendency for E-Discovery vendors to approach discovery with a data warehouse and Business Intelligence concept is even more troubling, though it provides even more opportunity to innovators who will come from other professions to boost E-Discovery value and cut costs.

Factories are built to create a product that has been designed precisely and the objective of the factory is efficiency and maximizing the ROI or return on investment in the factory by selling the products manufactured. 

The product is secondary to factory investors.

Vendors Shift focus from Discovery to Software Factory

E-Discovery software vendors offer compelling arguments and documents to justify ROI or return on investment to law firms or corporations so that they feel good about buying a factory that is not designed to create a specific product. 

Indeed the specific design of E-Discovery ‘factories’ offered by traditional database vendors or E-Discovery application providers use software to facilitate or accelerate manual processes add costs to the discovery process but must be executed for the factory to function.

Now we look at how Social Media platforms deal with content to explore opportunities for law firms or corporations around E-Discovery innovation.

Social Media and Content Resonance

The concept of resonance is usually connected with sound though it is a relationship between sound and a RESONATOR that is a container.  As sound enters the container’s space its natural resonance, the frequency at which it vibrates at a sub-atomic level, is influenced by the sound.

When sound vibrates at the same frequency of the container it resonates with it to augment its natural frequency whereas sound of a different frequency modifies or dampens the container’s natural frequency.  The same happens to content as it travels in and between Social Media platforms or the Internet.

Content resonance creates significant value with two quite distinct uses;

• Navigation — content helps people find things and is expendable afterwards
• Learning — content helps people learn and becomes less valuable afterwards

Content Resonance and E-Discovery 2.0

To illustrate the use of content resonance to quickly improve the speed and quality of discovering relevant documents we chose a clear and simple article from SLAW to;

1. Create a SpeedSynch Resonance Map
2. Direct Yahoo to find documents of similar ‘resonance’

SpeedSynch Resonance Map for E-Discovery 2.0 Search

Looking for content on the internet to match a particular document pattern is like looking for documents in an E-Discovery process, so many documents and so little time and creating a resonance map or pattern of a target document helps us find documents that traditional searches cannot uncover. 

Note that resonance maps complement tradtional search by finding content that cannot be described precisely but rather by the phrase ‘show me something like this’ or with the use of semantic algorithms where ‘any words used in similar spaces share meaning’.

Legal E-Discovery and SpeedSynch Resonance Maps

 

We then create a resonance based query which Yahoo processed to return the results below after searching its internet index where the top 50 documents closest to the Slaw article E-Discovery\SLAW E-Discovery and Data Dumps.pdf were selected and finally the 8 results below or the cream of the crop were summarized and delivered.

24   Frost Brown Todd – Publications – Court Finds Waiver of Attorney-Client Privilege & Work Product, Notwithstanding 2006 Amendments to Federal Rules of Civil Procedure

 Court Finds Waiver of… Attorney-Client Privilege & Work Product,… amended rules, the defendants waived privilege… had begun with production of paper documents… and undertook to review ESI materials for… searches for 70 keywords, plus a review…

http://www.frostbrowntodd.com/news_ca_dibertjune08/

23   Trial Court Violated Attorney-Client Privilege by Ordering In Camera Review :Electronic Discovery Law

Wholesale Corp. Superior Court, S163335 (Cal. Electronic Discovery Law Firm : K&L Gates : Electronic Discovery Court Violated Attorney-Client Privilege by Ordering In

http://www.ediscoverylaw.com/2009/12/articles/case-summaries/trial-court-violated-attorneyclient-privilege-by-ordering-in-camera-review/

23   Document Review « Bow Tie Law’s Blog

Knotty Issues of e-Discovery D4 LLC: SmarterDiscovery The Producing Party claimed they had… rolling agreement to review and produce discovery… followed-up with a motion to compel the original… The Defendants hired a 30 person…

http://bowtielaw.wordpress.com/category/document-review/  

21   Finding Waiver of Attorney-Client Privilege and Work Product Protection, Court Orders Production of Attorney Notes of Employee Interviews Concerning Intel’s Compliance with Evidence Preservation Obligations : Electronic Discovery Law

In re Intel Corp. decision, the district court adopted the Special K&L Gates LLP Protection, Court Orders Production of Attorney Notes… with Evidence Preservation Obligations marketing group employees with instructions…

http://www.ediscoverylaw.com/2008/06/articles/case-summaries/finding-waiver-of-attorneyclient-privilege-and-work-product-protection-court-orders-production-of-attorney-notes-of-employee-interviews-concerning-intels-compliance-with-evidence-preservation-obligations/

 14   Data Dumps: The Bane of E-Discovery — Slaw

Slaw is a cooperative Canadian Canadian Forum on Civil Justice Is Moving to York… Nelson and John W. been in private practice ever since. Data Dumps: The Bane of E-Discovery

http://www.slaw.ca/2010/11/26/data-dumps-the-bane-of-e-discovery/  

 12   : Attorney-Client Privilege : North Carolina Business Litigation Report

North Carolina Business Litigation Report : North Carolina Business Litigation Lawyer… About This Blog Home > Attorney-Client Privilege > onclaimed grounds of privilege. North Carolina”s District Courts… http://www.ncbusinesslitigationreport.com/tags/attorneyclient-privilege/

 11   E-Discovery Bytes : E-Discovery Lawyer & Attorney : Quarles & Brady Law Firm : Electronic Discovery, Data Preservation, Conversion, Computer Forensics

Common themes
COURT, COURT ELECTRONIC DISCOVERY, E-DISCOVERY, PRODUCTIONE-Discovery Bytes : E-Discovery… Brady Law Firm : Electronic Discovery, Data Preservation,… Archives Ninth Circuit”s Court of Appeals retreated… Tags: BALCO, Case Law,… Trackbacks //ediscovery.quarles.com/

 11   Law Practice Today | The Attorney-Client Privilege and the Amended Federal Discovery Rules

Common themes
ATTORNEY, ATTORNEY-CLIENT, ATTORNEY-CLIENT PRIVILEGE, COURT, LAW PRACTICEmanagement,federal rules, attorney-client, privilege, federal discovery rules, discovery,… and privilege waiver. http://www.abanet.org/lpm/lpt/articles/mgt12062.shtml

Resonance and Hidden E-Discovery Value

The results above clearly provide multiple perspectives of E-Discovery inferred in the SLAW E-Discovery article which would have never been found with traditional searching techniques.

Application of Resonance Pre and Post E-Discovery

We have applied the concept of resonance for over five years to deliver value to corporations and our learnings may be applied to E-Discovery quickly because of the common processes and approaches that are promoted by E-Discovery vendors and appear to be employed within E-Discovery projects, the notion of the factory, 50 years ago.

Call us to see how Resonance and Social Media platform innovation in content navigation may help you.

Cheers,

Nick Trendov @SpeedSynch

Help Thought Leaders Sell Your Products

Thought leaders are people or companies that are followed and relied upon as a source of wisdom or best practices that may be applied to get a job done or improve how things are accomplished.

According to Wikipedia a ‘Thought Leader’ may be recognized by some of these characteristics;

1. …an entity that is recognized for having innovative ideas.
2. …a distinguishing characteristic of a thought leader is “the recognition from the outside world that the company deeply understands its business, the needs of its customers, and the broader marketplace in which it operates.”
3. “…leadership development is rooted in personal development & organizational transformation is rooted in individual transformation.”

Make Thought Leaders

Thought leaders are bridges who help people or organizations change and there are two values critical to becoming an effective thought leader and these value can be taught.

1. Wayfinding or helping people find what they need to find, refine and address current problems
2. Learning or helping people or companies learn about the tools and processes to achieve their goals

Influence Thought Leaders

Thought leaders are always looking for two things;

• Spaces to self-promote
• New stories that help them stay ahead and retain their ‘thought leadership’

In order to influence thought leaders it is important to provide them with the raw material to accomplish these two objectives.

Curating News Stories

News stories, if they are new and focused on your customers and their customers, one very effective source of information for thought leaders in your marketspace.  Curating those news stories for thought leaders saves them time and helps them understand the context and value of your products in a way that they can communicate.

Curating News Stories with Internet Marketing Software

Thought leaders can’t stay ahead of all the stories generated in Social Media platforms and they will value your ability to provide good high quality and relevant summaries so that they can retain their ‘thought leadership’.   How can you do this quickly?

We have built SpeedSynch internet software tools to do one simple thing, to align product stories with internet content and the story perspectives of your customers and their customers.  This way as the needs of your customers change you understand how to adjust faster than your competitors and providing some of this insight to thought leaders will provide you will very effective promotion or market recognition.

Make Your Own Thought Leaders

Once you discover how to provide useful information to thought leaders you can make your own as thought leadership is knowing what is important and helping people quickly find the information they need and quickly learn the skills needed to do their work.

We have exemplars of SpeedSynch Resonance maps that analyze themes in stories whether those stories indicate the needs of people or companies, the news stories that would help them or the opinions of thought leaders in their industry.  You can easily align the stories that illustrate the problems or questions posed by people and companies to illustrate the answers or solutions that your products can provide.  Doing this bridges questions and answers and that is thought leadership.

Making thought leaders is as simple as providing tools to help them bridge questions and answers.

Cheers,

Nick Trendov @resonantview