Social Media vs Corporate brands and why Semantics decides who wins.

Social Media Content swamps Corporate Brands

By almost any measure in early 2009 Social Media platforms were where most people start searching for things which caused a considerable amount of distress to corporations and the search engines that served them.  People had learned that if they posted enough content, almost regardless of quality, then the search engine spiders would be distracted from the focused corporate sites and rank quantity first, and this is what happened.  Let’s explore how we might be able to exploit this trend.

Sometimes its easier to make a point by showing rather than telling so lets have a look at any brand or product that you can think of and see who’s content the search engines believe is the best for you.  Type any product or brand word into Google, BING, Yahoo or another search engine window and you will probably see somewhere in the top 5 links though not necessarily in this order; Wikipedia, Amazon and three links totally unreleated to the product or brand.  These are bloggers, usually entrepreneurs who make considerable money when you click on their links because they provide you value whether it is information from content or the ability to buy something faster than manufacturers or their partners that deliver the products to market in older business models.

Brands and Link Thieves

Your brand value is being erroded by link thieves today. Se how link thieves affect my SpeedSynch brand and search on your brand to see how your brand value is being erroded by link thieves.

Copy the Best

Blogs and bloggers discovered that search engine spiders depend heavily on backlinks or links from blog posts connected to content that they need to evaluate in order to compare and rank content from different web sites, social media or corporate.  Once the ranking is done it is offered to searchers according to word combinations that they enter into search windows.  Bloggers started creating links and backlinks by the billions and corporations by the tens and hundreds.  Its no wonder that corporation rank quite low even when they search for their own products and brands.  What did they do?

Social Media Gold Rush

Corporations did what the bloggers did, they copied the best and essentially use blogger tactics in Social Media sites, not creative but effective.  This however causes considerable stress for advertisers in old media and no the search engines as they didn’t have visibility in social media and the owners of the popular social media software platforms made millions and soon billions.

Now the pendulum swings back as the content generated in the social media platforms chokes their ability to provide useful content to their own users and the bloggers actually need the search engines to create value for the content they generate.  If one fails they both fail and now the search engines are tinkering with their algorithms so that they control results but don’t kill the blogs and for this they intend to use semantics.

What is Semantics?

Wikipedia defines Semantics though everyone else, like in th commentary above, defines it their own way for their own profit.  Here is a semantic seo report map created by SpeedSynch to illustrate how bloggers use content for visibility.  SEO professionals will note the keyword stuffing totally unrelated to semantics and by accident this map illustrates the battle between blogs and corporations.

* Click once or twice to expand the map or use the zoom feature on your broswer after clicking once…

Social Media vs Corporate Brands and the battle to control words on the Internet

Semantics will decide who wins the battle of Social Media vs Corporations for control of words and brands on the Internet

Smenatics and Searchers

Semantic meaning is important as all three players in the battle for words must deliver value to searchers or visitors to blogs, corporate sites and search engines.  They have a common benefit and semantics will deliver a common value if it is done from the perspective of searchers or visitors.

Perspectives and Behaviours

Look at the semantic SEO reports map created by our SpeedSynch internet marketing software above and you will notice how different people with unique perspectives can find value by looking at the graph and keyword themes. 

SEO vs Semantic SEO

The last sentence above is  a mouthful but my SEO consultants told be to optimize on “internet marketing software” and “SEO reports”.  So I ensure the terms are in post, on the image tags and categories and I start blogs with names like “iinternet marketing software”–note that on WordPress “internet marketing software” was already taken so I added another “i” as the search engines disregard it giving me the visibility I need.  This is old school SEO which is quickly losing value and being replaced by Semantic SEO.

Semantic SEO is creating content, like this post, that the spiders can read and determine that it matches the semantic meaning which is probably useful to a searcher based on how other searchers have defined semantic meaning for words entered into a search engine window.  Now the old school SEO folks will say, “no change”, but there is a change and it is subtle and the subtly is why there is so much pain if the webmaster forums that are attempting to ‘decode’ Google’s “Caffeine” algorith.

Subtly often requires time to study and careful consideration before arriving at realization, learning and insight and Semantics will be a process rather than a formula. 

My future posts will show how moves from the old schoold SEO design to Semantic SEO almost like a reality show and why I believe Japan should win the Semantics SEO battle.

Apparently search engines forcus on titles and text that is either bold or italics– we will see!




Wired Exclusive, Google and Web Monitoring

Wired‘s recent exclusive article on new CIA investment in Web Monitoring and Google and while it is a short but interesting read. 


The military funded the internet and eventually the technology was releases to benefit citizens which lead me to speculate about how corporations would apply the web monitoring technology and ask whether the public sector may already be more advanced.

 Radian6, Social Radar and other commercial products are adequate for monitoring social media and perhaps the best are still to be found in the laboratories of entrepreneurs or plain hobbyists.  The old school competitive analysis vendors also have a stake in the internet monitoring game and the concept of mutually assured destruction where the fear of competition entices some CEO’s to buy internet monitoring software as an insurance policy.


Monitoring the internet is valuable if and when the analysis is act on and this in my experience is rare.  Look at your competitive analysis or monitoring software and do a simple calculation. 

Divide the number of words in the reports by the number of words in the database that the system stores.  Then multiply that number by the cost of buying the software, operating the processes that the software demands and the related infrastructure costs.

My guess is that your result is, more or less, $0 or probably close to the value delivered by the exercise, but there is hope!


Monitoring is good when there is a plan and the budget to move forward and get a job done and internet marketing is one very profitable opportunity that benefits from the right kind of web monitoring and here is how it might work.

  1. Monitor extensively to identify web content with ‘buzz’–like the Wired post above.
  2. Map keyword phrases in content to create a unique blog post–like this one.
  3. Create links and backlinks to web or social media sites–SpeedSynch blogs or on Twitter


The backlinks in this post were created by exploit the keyword phrases of the original Wired article as mapped by our SpeedSynch internet marketing software so as to show how Social Media blog posts have been able to overwhelm corporate search engine spiders and the visibility provides significant profit potential.  Here is the SpeedSynch keyword theme map…

Wired Exclusive on CIA Google and Future of Web Monitoring

Web Monitoring benefits Corporations more than Government


Adobe’s recent acquisition of DAY Software provides corporations the ability to enhance the miniscule amounts of corporate content on internet sites to counter social media blogs and backlinks that currently overwhelm corporate search engine spiders.


A couple of years ago search engines were starting to be influenced by vast amounts of user generated content and people building backlinks which motivate people to build more content faster when they realized that a few hundred posts could make you a star or a lot of money.  The Faceboook, Twitter and LinkedIN really took off.

Th Social Media sites now generate more content than can be understood by search engines and for those who are looking for the next tool in internet marketing, tightly integrated micro sites is a blogger innovation that you must learn about.

People influence search engines by using keyword themes in blogs and product content to shape blog posts to boost page rank, the quality of links and backlinks and connect multiple blog posts for search engine visibility.

Web monitoring is good when you have a plan and the ability to boost your visibility to search engines and survive and profit from the upcoming corporate content deluge as global content generation factories come on-line are very good reasons to monitor.


Nick Trendov

Blogger Beware the Copyright Troll


Threat Level shows an entrepreneurial lawyer buying copyrights and profiting by suing rights abusers, though I know that Social Media blogers and SEO professionals may not need to fear copyright trolls and can generate content that is better, faster and cooler.


In the old days, before search engines, content was king and abuses led to the creation of copyright laws.  Today the internet, social media and search engines have crowned a new king, context.


Google or BING any product name and you will see the Blog content links overwhelm search engine spiders and easily ranks above the miniscule content on corporate websites and the need to feed the blogs content constantly may be the motivation of the copyright troll though I believe it it a still born profession because of the ability to create context value quickly and effectively.

Look at the SpeedSynch keyword phrase map of the Wired article below:

SpeedSynch keyword phrase competitive analysis of the Wired Threat Level article

Keyword phrases and relationships of Wired's Threat Level article about a Copyright Troll in the USA

The keyword theme map above is a derivative of a derivative work that was only partially inspired by the Wired artilce.


In my analysis of Adobe’s acquisition of DAY software I look at how bloggers or rather the site owners that hold blogs can make considerable amounts of money.  Indeed some of the fastest and most innovative work on the internet is being done with micro sites that are ‘echo chambers’ that attract search engine spiders and the attention of the searchers that they serve.

Adobe’s acquisition of DAY creates a corporate content factory which can be sold to global business who lack the resources or creativity to compete with social media bloggers.  Another form of ‘mutually assured destruction’ with content rather than bombs.

So why the Copyright Troll?  We already know Social Media blogs overwhelm search engine spiders and thousands of entrepreneurs, a new intermediary class,  swiftly and deftly step between manufacturers of drills, hepa filters or other products and internet giants like Amazon, Ebay and Google.  They don’t need to rip off data and can easily offer context to create wayfinding value quickly and simply.


Bloggers,  SEO professionals and link builders will immediately see the contextual value of  the map created by SpeedSynch internet marketing software.  All they have to do now is to create 300 word unique blog posts and place them everywhere, just like the newspapers do but don’t need copyrights and are unencumbered by revenue sharing deals, and this is simple and legal.


Once other social media site visitors see the unique 300 page articles they blog about them and link to them.  On Twitter it is a re-Tweet and on LinkedIN it is a backlink in a ANSWER or group or share–the possibilities are endless.  In a micro sites or WordPress blogs the keywords in the SpeedSynch map above are used for pages categories, navigation button links and blog keyword tags.

All of this naturally attracts the attention of search engine spiders how follow all of the back links to the unique 300 page article and people that type those keywords into Google or BING find the article too, and very fast.

There is no need to fear the Copyright Troll, Social Media has already made him unneccessary as it is easier and more profitable to behave and exploit the business models that place too much value on search engines and copyright.



Micro Sites, Internet Marketing Software and SEO


There are as many ideas about SEO as there are leaves on trees though the one that stands out in my experience is the one page web site or micro sites that have been created by innovators who stand between internet buyers and Amazon.  Nothing is harder on the internet than adding realtime value faster than Amazon or Google or both and these innovators do this brilliantly with micro sites.


  1. Go to the Amazon home page and you will see products that are ‘hot’.
  2. Pick one or two of the top selling products.
  3. Enter the product names inside “quotes” into Google or BING
  4. Look for URLs on the Google or BING SERP and you will find at the top or in the top 3 a brilliant example of a Micro site.


Yes you can with internet software like WordPress or custom templates provided as options to SpeedSynch.


Is it possible to get ranked well with a site that is new or doesn’t have as many pages as the ‘monster’ sites?  YES…look at this:

Competitive Matrix and ranking of a small site

How to optimize SEO with a micro site using internet marketing tools

Click on chart and either click again in the separate browser window or enlarge the window manually to see the details of how a smaller site competes against the ‘monsters’ on the single keyword ‘internet’.  This is a clear illustration that link quality trumps quantity especially when you understand how your site visitors ask their questions and what answers are important to them.

Google or BING can help you understand how people are asking questions and proactively adjust your content and links.

We explore this further @speedsynch and LinkedIN where we describe how to evaluate Internet marketing software to maximize your ROI and ensure that it is suitable to help your customers find your products and give them the right action options to get the value they need with your products.



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